CONECTIVIDAD

The Nelson Torres National Technological Institute is a higher education institution that was founded 27 years ago in response to the educational needs of Cayambe and its surrounding areas. Driven by visionary educators and leaders, the institution focused on developing and offering of technical and technological degrees. Every year, it holds an event focused on scientific research. Thus, it organized the VI International Scientific Congress on July 16 and 17, 2025, at the Luis Felipe Borja Theater in the city of Cayambe. This Congress aims to foster the exchange of knowledge and experiences, actively promoting high-quality research, the dissemination of scientific and technological products, the creation of collaborative networks, essential elements shared by events of international relevance. This issue includes scientific articles on marketing, cultural heritage, graphic arts, artificial intelligence, gamification, information systems, and interculturality. They were presented by speakers from institutions such as: Instituto Universitario Japón, Instituto Superior Tecnológico CUESTTV, Instituto Superior Tecnológico Tungurahua, Universidad de Otavalo, Universidad Intercultural de las Nacionalidades y Pueblos Indígenas Amawtay Wasi, Universidad Técnica de Cotopaxi y University of Castilla-La Mancha.