La Responsabilidad Social en las organizaciones: Una visión desde la innovación

Carlos Anibal Viera Bedón; Lizbeth Suárez Morales

doi:10.37431/conectividad.v7i1.379

Authors

Carlos Anibal Viera Bedón Universidad Indoaméric https://orcid.org/0009-0003-2376-8346
Lizbeth Suárez Morales Universidad Indoamérica https://orcid.org/0000-0002-4323-4523

DOI:

https://doi.org/10.37431/conectividad.v7i1.379

Keywords:

Social responsability, Organizational innovation, Organizations

Abstract

Corporate Social Responsibility (CSR) faces the challenge of transcending isolated philanthropic actions to be incorporated as an integral part of the organizational strategy, requiring mechanisms that articulate innovation and creation of social and environmental value, the question is therefore raised as to how organizational innovation components (structure, processes and culture) influence the planning, implementation and evaluation of CSR initiatives aimed at sustainable development. The methodology used corresponds to a quantitative approach with a descriptive-exploratory bibliometric design. Data was collected from the Scopus and Web of Science (2019-2024) databases, filtering articles and reviews in English and Spanish that combined "social responsibility" and "organizational innovation". The results reveal that the organizational structure; inclusive governance models, multidisciplinary teams and dedicated budgets, are consolidated as strategic components and added to them agile processes and continuous evaluation. The learning culture together with participatory leadership and open innovation catalyze solution generation and scaling. The results obtained lead to new future lines, focused on alternative metrics and qualitative assessments, impact of emerging technologies such as AI and big data for the scalability of innovative CSR initiatives.

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