Sensory exploration of the energy and color of the elements used in the andean worldview

Abstract

The study addressed the sensory exploration of the Inti Raymi ritual, with the purpose of analyzing the relationship between color, energy and symbolic elements of the Andean cosmovision, linking them with the principles of sensory graphic design. The objective was to interpret how these visual and energetic manifestations can be understood and translated from the inclusive design approach. A qualitative approach was applied, supported by Panofsky's iconographic and iconological method, which allowed a visual interpretation of the symbolic and cultural levels present in the ritual. In turn, Jinsop Lee's sensory diary was used as a complementary instrument to record the intensity of perception of the five senses during the rituals. Information was collected through interviews with yachas, participant observation and analysis of visual records. The results showed that sight and smell were the most stimulated senses, and that the colors, shapes, aromas and sounds present in the ritual activated a collective experience charged with cultural and spiritual meanings. It was concluded that the Inti Raymi ritual constitutes a complex and coherent visual structure that, when interpreted through sensorial graphic design, allows the generation of visual proposals that revalue ancestral knowledge, promote cultural inclusion and strengthen collective identity through contemporary visual narratives.