This edition of our scientific journal presents an amalgamation of cutting-edge knowledge in the fields of automotive mechanics, marketing and artificial intelligence. In the field of automotive mechanics, we highlight articles that address innovations in engine technology, propulsion systems and advanced materials to improve the efficiency and sustainability of vehicles. On the other hand, in the marketing area, emerging strategies, data analysis and consumer trends are explored to optimize advertising campaigns and strengthen the brand-customer connection. Additionally, our issue covers research in artificial intelligence, examining the impact on education. This publication offers a comprehensive perspective on the latest trends and research in these interdisciplinary fields, providing essential reading for practitioners and academics alike.

In this edition, the CONECTIVIDAD Journal of the Instituto Tecnológico Universitario Rumiñahui, ISTER, allows researchers to share their findings with the scientific community in general. This helps advance knowledge, promote collaboration and the advancement of science. This new edition presents a selection of innovative articles that cover various scientific disciplines. Furthermore, with its innovative and rigorous content, this edition becomes essential reading for scientists, researchers and science enthusiasts in general.

This edition of CONECTIVITY Journal compiles the memories of the 3rd International Research and Innovation Congress - CI3 2022 organized by the Research, Innovation and Technology Transfer Network RIT2.

The general purpose of CI3 2022 was to disseminate the results of the projects and research that are being carried out in the different Higher Education Institutions (HEIs), research centers and the business sector worldwide and, in particular, in the Ecuador.

“Research as a pillar of higher education and business improvement” is the motto of the Congress and suggests how research, innovation and academia must coincide with the productive sector to leverage social and economic development.

To guarantee the quality of the publications, the CI3 2022 Congress had a staff of more than 70 experts, from different countries such as Spain, Argentina, Chile, Mexico, Colombia, Peru, Brazil, Ecuador, among others, who reviewed each and every one of the proposals sent

CONNECTIVITY, is the Scientific Journal of the Instituto Tecnológico Universitario Rumiñahui, ISTER, developed to promote the publication of research articles, bibliographic review and opinion articles linked to the fields of knowledge of Social and Technological Sciences in the Ecuadorian, Regional and Latin American spheres.

CONNECTIVITY, is the Scientific Journal of the Instituto Tecnológico Universitario Rumiñahui, ISTER, developed to promote the publication of research articles, bibliographic review and opinion articles linked to the fields of knowledge of Social and Technological Sciences in the Ecuadorian, Regional and Latin American spheres.