Diseรฑo de una plani๎ฃšcaciรณn estratรฉgica para una carrera universitaria en el Ecuador. pp. 316 - 325 /
Volumen 6, nรบmero 3 / DOI: https://doi.org/10.37431/conectividad.v6i3.328
Fecha de recepciรณn: 20 / 05 / 2025
Fecha de aceptaciรณn: 11 / 06 / 2025
Fecha de publicaciรณn: 18 / 07 / 2025
Instituto Superior Tecnolรณgico Universitario Rumiรฑahui
316
Diseรฑo de una plani๎šฟcaciรณn estratรฉgica para una carrera universitaria en el
Ecuador
Design of a strategic plan for a university career in Ecuador
RESUMEN
๎˜จ๎™๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‰๎™˜๎™ˆ๎˜ƒ๎™‰๎™’๎™•๎™๎™˜๎™๎™„๎™•๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜๎˜ƒ
๎™—๎™ฉ๎™†๎™—๎™Œ๎™†๎™’๎™–๎˜ƒ ๎™œ๎˜ƒ ๎™’๎™“๎™ˆ๎™•๎™„๎™†๎™Œ๎™’๎™‘๎™„๎™๎™ˆ๎™–๎˜๎˜ƒ ๎™†๎™’๎™‘๎˜ƒ ๎™๎™„๎˜ƒ ๎šฟ๎™‘๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™‡๎™Œ๎™–๎™ˆ๎™ธ๎™„๎™•๎˜ƒ ๎™˜๎™‘๎™„๎˜ƒ ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ
๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜ƒ๎™˜๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™—๎™„๎™•๎™Œ๎™„๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎˜จ๎™†๎™˜๎™„๎™‡๎™’๎™•๎˜๎˜ƒ๎™„๎˜ƒ๎™“๎™„๎™•๎™—๎™Œ๎™•๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎™–๎˜ƒ
๎™‰๎™’๎™•๎™—๎™„๎™๎™ˆ๎™๎™„๎™–๎˜๎˜ƒ ๎™‡๎™ˆ๎™…๎™Œ๎™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜๎˜ƒ ๎™’๎™“๎™’๎™•๎™—๎™˜๎™‘๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ ๎™œ๎˜ƒ ๎™„๎™๎™ˆ๎™‘๎™„๎™๎™„๎™–๎˜ƒ ๎™“๎™ˆ๎™•๎™†๎™Œ๎™…๎™Œ๎™‡๎™„๎™–๎˜ƒ ๎™“๎™’๎™•๎˜ƒ ๎™๎™’๎™–๎˜ƒ
๎™‡๎™’๎™†๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜๎˜ƒ ๎™—๎™ฐ๎™†๎™‘๎™Œ๎™†๎™’๎™–๎˜ƒ ๎™‡๎™’๎™†๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜๎˜ƒ ๎™“๎™ˆ๎™•๎™–๎™’๎™‘๎™„๎™๎˜ƒ ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™’๎˜ƒ ๎™œ๎˜ƒ ๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™„๎™‘๎™—๎™ˆ๎™–๎˜‘๎˜ƒ ๎˜ถ๎™ˆ๎˜ƒ
๎™„๎™“๎™๎™Œ๎™†๎™น๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™ˆ๎™‘๎™†๎™˜๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™๎™ด๎™‘๎™ˆ๎™„๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™•๎™ˆ๎™†๎™’๎™๎™ˆ๎™†๎™—๎™„๎™•๎˜ƒ๎™Œ๎™‘๎™‰๎™’๎™•๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™–๎™’๎™…๎™•๎™ˆ๎˜ƒ๎™‰๎™„๎™†๎™—๎™’๎™•๎™ˆ๎™–๎˜ƒ
๎™Œ๎™‘๎™—๎™ˆ๎™•๎™‘๎™’๎™–๎˜ƒ๎™œ๎˜ƒ๎™ˆ๎™›๎™—๎™ˆ๎™•๎™‘๎™’๎™–๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™„๎™‰๎™ˆ๎™†๎™—๎™„๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜‘๎˜ƒ๎˜ฏ๎™’๎™–๎˜ƒ๎™•๎™ˆ๎™–๎™˜๎™๎™—๎™„๎™‡๎™’๎™–๎˜ƒ๎™ˆ๎™™๎™Œ๎™‡๎™ˆ๎™‘๎™†๎™Œ๎™„๎™•๎™’๎™‘๎˜ƒ
๎™„๎™–๎™“๎™ˆ๎™†๎™—๎™’๎™–๎˜ƒ๎™“๎™’๎™–๎™Œ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™œ๎˜ƒ๎™๎™Œ๎™๎™Œ๎™—๎™„๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™‡๎™’๎™†๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜๎˜ƒ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ๎™™๎™Œ๎™‘๎™†๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ
๎™–๎™’๎™†๎™Œ๎™„๎™๎˜ƒ๎™œ๎˜ƒ ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™„๎˜๎˜ƒ ๎™„๎™‡๎™ˆ๎™๎™ฉ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ ๎™‰๎™„๎™†๎™—๎™’๎™•๎™ˆ๎™–๎˜ƒ๎™ˆ๎™›๎™—๎™ˆ๎™•๎™‘๎™’๎™–๎˜ƒ ๎™“๎™’๎™๎™ด๎™—๎™Œ๎™†๎™’๎™–๎˜๎˜ƒ
๎™ˆ๎™†๎™’๎™‘๎™น๎™๎™Œ๎™†๎™’๎™–๎˜๎˜ƒ ๎™–๎™’๎™†๎™Œ๎™„๎™๎™ˆ๎™–๎˜๎˜ƒ ๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™น๎™Š๎™Œ๎™†๎™’๎™–๎˜๎˜ƒ ๎™ˆ๎™†๎™’๎™๎™น๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ ๎™œ๎˜ƒ ๎™๎™ˆ๎™Š๎™„๎™๎™ˆ๎™–๎˜‘๎˜ƒ ๎˜ท๎™„๎™๎™…๎™Œ๎™ฐ๎™‘๎˜๎˜ƒ ๎™–๎™ˆ๎˜ƒ
๎™Œ๎™‘๎™—๎™ˆ๎™Š๎™•๎™„๎™•๎™’๎™‘๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ ๎™†๎™’๎™‘๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎˜ฒ๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎˜ง๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ
๎˜ถ๎™’๎™–๎™—๎™ˆ๎™‘๎™Œ๎™…๎™๎™ˆ๎˜ƒ๎˜‹๎˜ฒ๎˜ง๎˜ถ๎˜Œ๎˜๎˜ƒ ๎™ˆ๎™๎˜ƒ๎˜ณ๎™๎™„๎™‘๎˜ƒ ๎˜ฑ๎™„๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ๎™‡๎™ˆ๎˜ƒ ๎˜ง๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ๎˜‹๎˜ณ๎˜ฑ๎˜ง๎˜Œ๎˜๎˜ƒ ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™‡๎™’๎™•๎™ˆ๎™–๎˜ƒ
๎™‡๎™ˆ๎™๎˜ƒ๎˜ฆ๎™’๎™‘๎™–๎™ˆ๎™๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎˜ค๎™–๎™ˆ๎™Š๎™˜๎™•๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎˜ฆ๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎˜จ๎™‡๎™˜๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎˜ถ๎™˜๎™“๎™ˆ๎™•๎™Œ๎™’๎™•๎˜ƒ
๎˜‹๎˜ฆ๎˜ค๎˜ฆ๎˜จ๎˜ถ๎˜Œ๎˜ƒ๎™œ๎˜ƒ๎™๎™ˆ๎™—๎™„๎™–๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎™ˆ๎™–๎˜‘๎˜ƒ๎˜จ๎™๎˜ƒ๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™’๎˜ƒ๎™†๎™’๎™‘๎™†๎™๎™˜๎™œ๎™ˆ๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™„๎™‡๎™ˆ๎™†๎™˜๎™„๎™‡๎™„๎˜ƒ
๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™๎™ˆ๎™๎™’๎™•๎™„๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™ˆ๎™‡๎™˜๎™†๎™„๎™—๎™Œ๎™™๎™„๎˜๎˜ƒ๎™’๎™“๎™—๎™Œ๎™๎™Œ๎™๎™„๎˜ƒ๎™•๎™ˆ๎™†๎™˜๎™•๎™–๎™’๎™–๎˜ƒ๎™œ๎˜ƒ
๎™‰๎™’๎™•๎™—๎™„๎™๎™ˆ๎™†๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜๎˜ƒ๎™„๎™๎˜ƒ๎™—๎™Œ๎™ˆ๎™๎™“๎™’๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™Œ๎™๎™“๎™˜๎™๎™–๎™„๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™’๎™๎™“๎™ˆ๎™—๎™Œ๎™—๎™Œ๎™™๎™Œ๎™‡๎™„๎™‡๎˜ƒ
๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎™๎™ˆ๎™•๎™†๎™„๎™‡๎™’๎˜ƒ๎™ˆ๎™‡๎™˜๎™†๎™„๎™—๎™Œ๎™™๎™’๎˜‘
Palabras clave๎˜๎˜ƒ ๎˜ณ๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ž๎˜ƒ ๎˜ฆ๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ž๎˜ƒ ๎˜ฐ๎™ˆ๎™๎™’๎™•๎™„๎˜ƒ ๎™†๎™’๎™‘๎™—๎™Œ๎™‘๎™˜๎™„๎˜ž๎˜ƒ
๎˜ฉ๎˜ฒ๎˜ง๎˜ค๎˜‘
ABSTRACT
๎˜ท๎™‹๎™ˆ๎˜ƒ๎™’๎™…๎™๎™ˆ๎™†๎™—๎™Œ๎™™๎™ˆ๎˜ƒ๎™’๎™‰๎˜ƒ๎™—๎™‹๎™Œ๎™–๎˜ƒ๎™•๎™ˆ๎™–๎™ˆ๎™„๎™•๎™†๎™‹๎˜ƒ๎™š๎™„๎™–๎˜ƒ๎™—๎™’๎˜ƒ๎™‰๎™’๎™•๎™๎™˜๎™๎™„๎™—๎™ˆ๎˜ƒ๎™–๎™—๎™•๎™„๎™—๎™ˆ๎™Š๎™Œ๎™†๎˜๎˜ƒ๎™—๎™„๎™†๎™—๎™Œ๎™†๎™„๎™๎˜๎˜ƒ๎™„๎™‘๎™‡๎˜ƒ
๎™’๎™“๎™ˆ๎™•๎™„๎™—๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ ๎™’๎™…๎™๎™ˆ๎™†๎™—๎™Œ๎™™๎™ˆ๎™–๎˜๎˜ƒ ๎™š๎™Œ๎™—๎™‹๎˜ƒ ๎™—๎™‹๎™ˆ๎˜ƒ ๎™„๎™Œ๎™๎˜ƒ ๎™’๎™‰๎˜ƒ ๎™‡๎™ˆ๎™–๎™Œ๎™Š๎™‘๎™Œ๎™‘๎™Š๎˜ƒ ๎™„๎˜ƒ ๎™–๎™—๎™•๎™„๎™—๎™ˆ๎™Š๎™Œ๎™†๎˜ƒ ๎™“๎™๎™„๎™‘๎˜ƒ ๎™‰๎™’๎™•๎˜ƒ
๎™„๎˜ƒ ๎™˜๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™—๎™œ๎˜ƒ ๎™“๎™•๎™’๎™Š๎™•๎™„๎™๎˜ƒ ๎™Œ๎™‘๎˜ƒ ๎˜จ๎™†๎™˜๎™„๎™‡๎™’๎™•๎˜๎˜ƒ ๎™…๎™„๎™–๎™ˆ๎™‡๎˜ƒ ๎™’๎™‘๎˜ƒ ๎™—๎™‹๎™ˆ๎˜ƒ ๎™–๎™—๎™•๎™ˆ๎™‘๎™Š๎™—๎™‹๎™–๎˜๎˜ƒ ๎™š๎™ˆ๎™„๎™Ž๎™‘๎™ˆ๎™–๎™–๎™ˆ๎™–๎˜๎˜ƒ
๎™’๎™“๎™“๎™’๎™•๎™—๎™˜๎™‘๎™Œ๎™—๎™Œ๎™ˆ๎™–๎˜๎˜ƒ ๎™„๎™‘๎™‡๎˜ƒ ๎™—๎™‹๎™•๎™ˆ๎™„๎™—๎™–๎˜ƒ ๎™“๎™ˆ๎™•๎™†๎™ˆ๎™Œ๎™™๎™ˆ๎™‡๎˜ƒ ๎™…๎™œ๎˜ƒ ๎™—๎™ˆ๎™„๎™†๎™‹๎™ˆ๎™•๎™–๎˜๎˜ƒ ๎™—๎™ˆ๎™„๎™†๎™‹๎™Œ๎™‘๎™Š๎˜ƒ ๎™–๎™—๎™„๏ต๎˜๎˜ƒ
๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™ˆ๎˜ƒ ๎™–๎™—๎™„๏ต๎˜๎˜ƒ ๎™„๎™‘๎™‡๎˜ƒ ๎™–๎™—๎™˜๎™‡๎™ˆ๎™‘๎™—๎™–๎˜‘๎˜ƒ ๎˜ค๎™‘๎˜ƒ ๎™’๎™‘๎™๎™Œ๎™‘๎™ˆ๎˜ƒ ๎™–๎™˜๎™•๎™™๎™ˆ๎™œ๎˜ƒ ๎™š๎™„๎™–๎˜ƒ ๎™†๎™’๎™‘๎™‡๎™˜๎™†๎™—๎™ˆ๎™‡๎˜ƒ
๎™—๎™’๎˜ƒ ๎™†๎™’๎™๎™๎™ˆ๎™†๎™—๎˜ƒ ๎™Œ๎™‘๎™‰๎™’๎™•๎™๎™„๎™—๎™Œ๎™’๎™‘๎˜ƒ ๎™’๎™‘๎˜ƒ ๎™Œ๎™‘๎™—๎™ˆ๎™•๎™‘๎™„๎™๎˜ƒ ๎™„๎™‘๎™‡๎˜ƒ ๎™ˆ๎™›๎™—๎™ˆ๎™•๎™‘๎™„๎™๎˜ƒ ๎™‰๎™„๎™†๎™—๎™’๎™•๎™–๎˜ƒ ๎™„๏ต๎™ˆ๎™†๎™—๎™Œ๎™‘๎™Š๎˜ƒ ๎™—๎™‹๎™ˆ๎˜ƒ
๎™“๎™•๎™’๎™Š๎™•๎™„๎™๎˜‘๎˜ƒ ๎˜ท๎™‹๎™ˆ๎˜ƒ ๎™•๎™ˆ๎™–๎™˜๎™๎™—๎™–๎˜ƒ ๎™•๎™ˆ๎™™๎™ˆ๎™„๎™๎™ˆ๎™‡๎˜ƒ ๎™“๎™’๎™–๎™Œ๎™—๎™Œ๎™™๎™ˆ๎˜ƒ ๎™„๎™–๎™“๎™ˆ๎™†๎™—๎™–๎˜ƒ ๎™„๎™‘๎™‡๎˜ƒ ๎™๎™Œ๎™๎™Œ๎™—๎™„๎™—๎™Œ๎™’๎™‘๎™–๎˜ƒ ๎™Œ๎™‘๎˜ƒ
๎™—๎™ˆ๎™„๎™†๎™‹๎™Œ๎™‘๎™Š๎˜๎˜ƒ๎™•๎™ˆ๎™–๎™ˆ๎™„๎™•๎™†๎™‹๎˜๎˜ƒ๎™–๎™’๎™†๎™Œ๎™„๎™๎˜ƒ๎™ˆ๎™‘๎™Š๎™„๎™Š๎™ˆ๎™๎™ˆ๎™‘๎™—๎˜๎˜ƒ๎™„๎™‘๎™‡๎˜ƒ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™ˆ๎˜ƒ๎™๎™„๎™‘๎™„๎™Š๎™ˆ๎™๎™ˆ๎™‘๎™—๎˜๎˜ƒ
๎™„๎™–๎˜ƒ๎™š๎™ˆ๎™๎™๎˜ƒ๎™„๎™–๎˜ƒ๎™ˆ๎™›๎™—๎™ˆ๎™•๎™‘๎™„๎™๎˜ƒ๎™“๎™’๎™๎™Œ๎™—๎™Œ๎™†๎™„๎™๎˜๎˜ƒ๎™ˆ๎™†๎™’๎™‘๎™’๎™๎™Œ๎™†๎˜๎˜ƒ๎™–๎™’๎™†๎™Œ๎™„๎™๎˜๎˜ƒ๎™—๎™ˆ๎™†๎™‹๎™‘๎™’๎™๎™’๎™Š๎™Œ๎™†๎™„๎™๎˜๎˜ƒ๎™ˆ๎™†๎™’๎™๎™’๎™Š๎™Œ๎™†๎™„๎™๎˜๎˜ƒ
๎™„๎™‘๎™‡๎˜ƒ๎™๎™ˆ๎™Š๎™„๎™๎˜ƒ๎™‰๎™„๎™†๎™—๎™’๎™•๎™–๎˜‘๎˜ƒ๎˜ท๎™‹๎™ˆ๎˜ƒ๎™–๎™—๎™•๎™„๎™—๎™ˆ๎™Š๎™Œ๎™†๎˜ƒ๎™’๎™…๎™๎™ˆ๎™†๎™—๎™Œ๎™™๎™ˆ๎™–๎˜ƒ๎™š๎™ˆ๎™•๎™ˆ๎˜ƒ๎™„๎™๎™–๎™’๎˜ƒ๎™Œ๎™‘๎™—๎™ˆ๎™Š๎™•๎™„๎™—๎™ˆ๎™‡๎˜ƒ๎™š๎™Œ๎™—๎™‹๎˜ƒ๎™—๎™‹๎™ˆ๎˜ƒ
๎˜ถ๎™˜๎™–๎™—๎™„๎™Œ๎™‘๎™„๎™…๎™๎™ˆ๎˜ƒ ๎˜ง๎™ˆ๎™™๎™ˆ๎™๎™’๎™“๎™๎™ˆ๎™‘๎™—๎˜ƒ ๎˜ช๎™’๎™„๎™๎™–๎˜ƒ ๎˜‹๎˜ถ๎˜ง๎˜ช๎™–๎˜Œ๎˜๎˜ƒ ๎™—๎™‹๎™ˆ๎˜ƒ ๎˜ฑ๎™„๎™—๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ ๎˜ง๎™ˆ๎™™๎™ˆ๎™๎™’๎™“๎™๎™ˆ๎™‘๎™—๎˜ƒ
๎˜ณ๎™๎™„๎™‘๎˜ƒ ๎˜‹๎˜ฑ๎˜ง๎˜ณ๎˜Œ๎˜๎˜ƒ ๎˜ซ๎™Œ๎™Š๎™‹๎™ˆ๎™•๎˜ƒ ๎˜จ๎™‡๎™˜๎™†๎™„๎™—๎™Œ๎™’๎™‘๎˜ƒ ๎˜ด๎™˜๎™„๎™๎™Œ๎™—๎™œ๎˜ƒ ๎˜ค๎™–๎™–๎™˜๎™•๎™„๎™‘๎™†๎™ˆ๎˜ƒ ๎˜ฆ๎™’๎™˜๎™‘๎™†๎™Œ๎™๎˜ƒ ๎˜‹๎˜ฆ๎˜ค๎˜ฆ๎˜จ๎˜ถ๎˜Œ๎˜ƒ
๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™—๎™’๎™•๎™–๎˜๎˜ƒ ๎™„๎™‘๎™‡๎˜ƒ ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™—๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ ๎™Š๎™’๎™„๎™๎™–๎˜‘๎˜ƒ ๎˜ท๎™‹๎™ˆ๎˜ƒ ๎™–๎™—๎™˜๎™‡๎™œ๎˜ƒ ๎™†๎™’๎™‘๎™†๎™๎™˜๎™‡๎™ˆ๎™–๎˜ƒ ๎™—๎™‹๎™„๎™—๎˜ƒ ๎™„๎™‡๎™ˆ๎™”๎™˜๎™„๎™—๎™ˆ๎˜ƒ
๎™–๎™—๎™•๎™„๎™—๎™ˆ๎™Š๎™Œ๎™†๎˜ƒ๎™“๎™๎™„๎™‘๎™‘๎™Œ๎™‘๎™Š๎˜ƒ๎™Œ๎™๎™“๎™•๎™’๎™™๎™ˆ๎™–๎˜ƒ๎™ˆ๎™‡๎™˜๎™†๎™„๎™—๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ๎™”๎™˜๎™„๎™๎™Œ๎™—๎™œ๎˜๎˜ƒ๎™’๎™“๎™—๎™Œ๎™๎™Œ๎™๎™ˆ๎™–๎˜ƒ๎™•๎™ˆ๎™–๎™’๎™˜๎™•๎™†๎™ˆ๎™–๎˜๎˜ƒ๎™„๎™‘๎™‡๎˜ƒ
๎™–๎™—๎™•๎™ˆ๎™‘๎™Š๎™—๎™‹๎™ˆ๎™‘๎™–๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™—๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ๎™๎™„๎™‘๎™„๎™Š๎™ˆ๎™๎™ˆ๎™‘๎™—๎˜๎˜ƒ๎™š๎™‹๎™Œ๎™๎™ˆ๎˜ƒ๎™…๎™’๎™’๎™–๎™—๎™Œ๎™‘๎™Š๎˜ƒ๎™†๎™’๎™๎™“๎™ˆ๎™—๎™Œ๎™—๎™Œ๎™™๎™ˆ๎™‘๎™ˆ๎™–๎™–๎˜ƒ๎™Œ๎™‘๎˜ƒ
๎™—๎™‹๎™ˆ๎˜ƒ๎™ˆ๎™‡๎™˜๎™†๎™„๎™—๎™Œ๎™’๎™‘๎˜ƒ๎™๎™„๎™•๎™Ž๎™ˆ๎™—๎˜‘
Keywords๎˜๎˜ƒ ๎˜ถ๎™—๎™•๎™„๎™—๎™ˆ๎™Š๎™Œ๎™†๎˜ƒ ๎™“๎™๎™„๎™‘๎™‘๎™Œ๎™‘๎™Š๎˜ž๎˜ƒ ๎˜ด๎™˜๎™„๎™๎™Œ๎™—๎™œ๎˜ž๎˜ƒ ๎˜ฆ๎™’๎™‘๎™—๎™Œ๎™‘๎™˜๎™’๎™˜๎™–๎˜ƒ ๎™Œ๎™๎™“๎™•๎™’๎™™๎™ˆ๎™๎™ˆ๎™‘๎™—๎˜ž๎˜ƒ
๎˜ถ๎˜บ๎˜ฒ๎˜ท๎˜‘
Copyright
๎˜ฏ๎™’๎™–๎˜ƒ๎™’๎™•๎™Œ๎™Š๎™Œ๎™‘๎™„๎™๎™ˆ๎™–๎˜ƒ๎™“๎™˜๎™…๎™๎™Œ๎™†๎™„๎™‡๎™’๎™–๎˜ƒ
๎™ˆ๎™‘๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™ˆ๎™‡๎™Œ๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™Œ๎™๎™“๎™•๎™ˆ๎™–๎™„๎˜ƒ๎™œ๎˜ƒ
๎™ˆ๎™๎™ˆ๎™†๎™—๎™•๎™น๎™‘๎™Œ๎™†๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™•๎™ˆ๎™™๎™Œ๎™–๎™—๎™„๎˜ƒ
๎™–๎™’๎™‘๎˜ƒ๎™“๎™•๎™’๎™“๎™Œ๎™ˆ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎˜ฌ๎™‘๎™–๎™—๎™Œ๎™—๎™˜-
๎™—๎™’๎˜ƒ๎˜ถ๎™˜๎™“๎™ˆ๎™•๎™Œ๎™’๎™•๎˜ƒ๎˜ท๎™ˆ๎™†๎™‘๎™’๎™๎™น๎™Š๎™Œ๎™†๎™’๎˜ƒ
๎˜ธ๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™—๎™„๎™•๎™Œ๎™’๎˜ƒ๎˜ต๎™˜๎™๎™Œ๎™ธ๎™„๎™‹๎™˜๎™Œ๎˜๎˜ƒ
๎™“๎™’๎™•๎˜ƒ๎™ˆ๎™๎™๎™’๎˜๎˜ƒ๎™ˆ๎™–๎˜ƒ๎™‘๎™ˆ๎™†๎™ˆ๎™–๎™„๎™•๎™Œ๎™’๎˜ƒ๎™†๎™Œ-
๎™—๎™„๎™•๎˜ƒ ๎™๎™„๎˜ƒ ๎™“๎™•๎™’๎™†๎™ˆ๎™‡๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜ƒ ๎™ˆ๎™‘๎˜ƒ
๎™†๎™˜๎™„๎™๎™”๎™˜๎™Œ๎™ˆ๎™•๎˜ƒ๎™•๎™ˆ๎™“๎™•๎™’๎™‡๎™˜๎™†๎™†๎™Œ๎™น๎™‘๎˜ƒ
๎™“๎™„๎™•๎™†๎™Œ๎™„๎™๎˜ƒ๎™’๎˜ƒ๎™—๎™’๎™—๎™„๎™๎˜‘๎˜ƒ๎˜ท๎™’๎™‡๎™’๎™–๎˜ƒ๎™๎™’๎™–๎˜ƒ
contenidos de la revista
๎™ˆ๎™๎™ˆ๎™†๎™—๎™•๎™น๎™‘๎™Œ๎™†๎™„๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™‡๎™Œ๎™–๎™—๎™•๎™Œ๎™…๎™˜๎™œ๎™ˆ๎™‘๎˜ƒ
bajo una licencia de Crea-
tive Commons Reconoci-
๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜๎˜ฑ๎™’๎˜ฆ๎™’๎™๎™ˆ๎™•๎™†๎™Œ๎™„๎™๎˜๎˜—๎˜‘๎˜“๎˜ƒ
๎˜ฌ๎™‘๎™—๎™ˆ๎™•๎™‘๎™„๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜‘
Citas
๎˜ช๎™˜๎™ˆ๎™•๎™•๎™ˆ๎™•๎™’๎˜ƒ๎˜ฒ๎™†๎™‹๎™’๎™„๎˜๎˜ƒ๎›ˆ๎™๎™…๎™„๎™•๎˜‘๎˜ƒ
๎˜ง๎™Œ๎™–๎™ˆ๎™ธ๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„-
๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ
carrera universitaria en
๎™ˆ๎™๎˜ƒ ๎˜จ๎™†๎™˜๎™„๎™‡๎™’๎™•๎˜‘๎˜ƒ ๎˜ฆ๎˜ฒ๎˜ฑ๎˜จ๎˜ฆ๎˜ท๎˜ฌ-
๎˜น๎˜ฌ๎˜ง๎˜ค๎˜ง๎˜๎˜ƒ ๎˜™๎˜‹๎˜–๎˜Œ๎˜๎˜ƒ ๎˜–๎˜”๎˜™๎šฑ๎˜–๎˜•๎˜˜๎˜‘๎˜ƒ
๎™‹๎™—๎™—๎™“๎™–๎˜๎˜’๎˜’๎™‡๎™’๎™Œ๎˜‘๎™’๎™•๎™Š๎˜’๎˜”๎˜“๎˜‘๎˜–๎˜š๎˜—๎˜–๎˜”๎˜’
๎™†๎™’๎™‘๎™ˆ๎™†๎™—๎™Œ๎™™๎™Œ๎™‡๎™„๎™‡๎˜‘๎™™๎˜™๎™Œ๎˜–๎˜‘๎˜–๎˜•๎˜›
Artรญculo Cientรญ๎šฟco
๎›ˆ๎™๎™…๎™„๎™•๎˜ƒ๎˜ช๎™˜๎™ˆ๎™•๎™•๎™ˆ๎™•๎™’๎˜ƒ๎˜ฒ๎™†๎™‹๎™’๎™„๏‘Œ
๏‘Œ๎˜ƒ๎˜ธ๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎˜ฆ๎™ˆ๎™‘๎™—๎™•๎™„๎™๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎˜จ๎™†๎™˜๎™„๎™‡๎™’๎™•๎˜๎˜ƒ๎™„๎™๎™…๎™„๎™•๎™Š๎™˜๎™ˆ๎™•๎™•๎™ˆ๎™•๎™’25๎˜ฃ๎™Š๎™๎™„๎™Œ๎™๎˜‘๎™†๎™’๎™๎˜๎˜ƒ๎˜ด๎™˜๎™Œ๎™—๎™’๎˜๎˜ƒ๎˜จ๎™†๎™˜๎™„๎™‡๎™’๎™•
๎˜ค๎™˜๎™—๎™’๎™•๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™†๎™’๎™•๎™•๎™ˆ๎™–๎™“๎™’๎™‘๎™‡๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜๎˜ƒ๎™„๎™๎™…๎™„๎™•๎™Š๎™˜๎™ˆ๎™•๎™•๎™ˆ๎™•๎™’25๎˜ฃ๎™Š๎™๎™„๎™Œ๎™๎˜‘๎™†๎™’๎™
Diseรฑo de una plani๎ฃšcaciรณn estratรฉgica para una carrera universitaria en el Ecuador. pp. 316 - 325 /
Volumen 6, nรบmero 3 / DOI: https://doi.org/10.37431/conectividad.v6i3.328
Fecha de recepciรณn: 20 / 05 / 2025
Fecha de aceptaciรณn: 11 / 06 / 2025
Fecha de publicaciรณn: 18 / 07 / 2025
Instituto Superior Tecnolรณgico Universitario Rumiรฑahui
317
1. INTRODUCCIร“N
๎˜ถ๎™ˆ๎™Š๎™พ๎™‘๎˜ƒ๎˜น๎™„๎™๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜ƒ๎˜ฐ๎™„๎™”๎™˜๎™ˆ๎™•๎™„๎˜ƒ๎˜‹๎˜•๎˜“๎˜•๎˜•๎˜Œ๎˜๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™๎™„๎™œ๎™’๎™•๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜๎˜ƒ๎™Œ๎™‘๎™†๎™•๎™ˆ๎™๎™ˆ๎™‘๎™—๎™„๎˜ƒ๎™๎™„๎˜ƒ๎™ˆ๎šฟ๎™†๎™Œ๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜ƒ
๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜‘๎˜ƒ๎˜ค๎™‡๎™ˆ๎™๎™ฉ๎™–๎˜๎˜ƒ๎™˜๎™‘๎˜ƒ๎™“๎™๎™„๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎˜ƒ๎™…๎™Œ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™˜๎™†๎™—๎™˜๎™•๎™„๎™‡๎™’๎˜ƒ๎™“๎™ˆ๎™•๎™๎™Œ๎™—๎™ˆ๎˜ƒ๎™–๎™Œ๎™๎™“๎™๎™Œ๎šฟ๎™†๎™„๎™•๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎™–๎˜ƒ ๎™œ๎˜ƒ
๎™•๎™ˆ๎™–๎™“๎™’๎™‘๎™‡๎™ˆ๎™•๎˜ƒ๎™ˆ๎šฟ๎™†๎™„๎™๎™๎™ˆ๎™‘๎™—๎™ˆ๎˜ƒ๎™„๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™‡๎™ˆ๎™๎™„๎™‘๎™‡๎™„๎™–๎˜ƒ๎™—๎™„๎™‘๎™—๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™†๎™๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™Œ๎™‘๎™—๎™ˆ๎™•๎™‘๎™’๎™–๎˜ƒ๎™†๎™’๎™๎™’๎˜ƒ๎™ˆ๎™›๎™—๎™ˆ๎™•๎™‘๎™’๎™–๎˜‘๎˜ƒ๎˜ฏ๎™„๎˜ƒ๎™„๎™†๎™ˆ๎™“๎™—๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ
๎™œ๎˜ƒ๎™†๎™’๎™๎™“๎™•๎™’๎™๎™Œ๎™–๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™๎™Œ๎™ˆ๎™๎™…๎™•๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™’๎™•๎™Š๎™„๎™‘๎™Œ๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™–๎™’๎™‘๎˜ƒ๎™ˆ๎™๎™ˆ๎™๎™ˆ๎™‘๎™—๎™’๎™–๎˜ƒ๎™†๎™๎™„๎™™๎™ˆ๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™ˆ๎™๎˜ƒ๎™ฐ๎™›๎™Œ๎™—๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™ˆ๎™–๎™—๎™„๎˜ƒ
๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜‘๎˜ƒ๎˜‹๎˜ฅ๎™’๎™‘๎™Œ๎™๎™๎™„๎˜ƒ๎™ˆ๎™—๎˜ƒ๎™„๎™๎˜‘๎˜๎˜ƒ๎˜•๎˜“๎˜•๎˜“๎˜Œ๎˜ƒ๎™‡๎™ˆ๎™–๎™—๎™„๎™†๎™„๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™‘๎™ˆ๎™†๎™ˆ๎™–๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™Œ๎™‘๎™—๎™ˆ๎™Š๎™•๎™„๎™•๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ
๎™†๎™„๎™‡๎™ˆ๎™‘๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™–๎™˜๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™’๎˜ƒ๎™œ๎˜ƒ๎™„๎™–๎™ˆ๎™Š๎™˜๎™•๎™„๎™•๎˜ƒ๎™๎™„๎˜ƒ๎™Œ๎™‘๎™—๎™ˆ๎™•๎™•๎™ˆ๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™‘๎™—๎™•๎™ˆ๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™ฉ๎™•๎™ˆ๎™„๎™–๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™†๎™˜๎™๎™“๎™๎™Œ๎™•๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ
๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎™‘๎™ˆ๎™•๎™„๎˜ƒ๎™ˆ๎šฟ๎™†๎™„๎™๎˜‘
๎˜ฏ๎™„๎˜ƒ ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ ๎™“๎™ˆ๎™•๎™๎™Œ๎™—๎™ˆ๎˜ƒ ๎™ˆ๎™™๎™„๎™๎™˜๎™„๎™•๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™•๎™ˆ๎™–๎™˜๎™๎™—๎™„๎™‡๎™’๎™–๎˜ƒ ๎™ˆ๎˜ƒ ๎™Œ๎™๎™“๎™„๎™†๎™—๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™˜๎™‘๎™„๎˜ƒ ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ ๎™„๎˜ƒ
๎™“๎™„๎™•๎™—๎™Œ๎™•๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎˜‹๎˜ช๎™˜๎™„๎™‡๎™„๎™๎™˜๎™“๎™ˆ๎˜ƒ๎˜ถ๎™ฉ๎™‘๎™†๎™‹๎™ˆ๎™๎˜ƒ๎˜‰๎˜ƒ๎˜ฝ๎™พ๎™ธ๎™Œ๎™Š๎™„๎˜ƒ๎˜ฐ๎™˜๎™ธ๎™’๎™๎˜๎˜ƒ
๎˜•๎˜“๎˜•๎˜–๎˜Œ๎™š๎™‹๎™Œ๎™†๎™‹๎˜ƒ๎™Œ๎™–๎˜ƒ๎™†๎™„๎™๎™๎™ˆ๎™‡๎˜ƒ๎™—๎™’๎˜ƒ๎™†๎™’๎™‘๎™—๎™•๎™Œ๎™…๎™˜๎™—๎™ˆ๎˜ƒ๎™—๎™’๎˜ƒ๎™—๎™‹๎™ˆ๎˜ƒ๎™†๎™’๎™‘๎™–๎™—๎™•๎™˜๎™†๎™—๎™Œ๎™’๎™‘๎˜ƒ๎™’๎™‰๎˜ƒ๎™„๎˜ƒ๎™๎™’๎™•๎™ˆ๎˜ƒ๎™“๎™•๎™’๎™–๎™“๎™ˆ๎™•๎™’๎™˜๎™–๎˜๎˜ƒ๎™๎™˜๎™–๎™—๎˜ƒ๎™„๎™‘๎™‡๎˜ƒ๎™–๎™˜๎™“๎™“๎™’๎™•๎™—๎™Œ๎™™๎™ˆ๎˜ƒ
๎™–๎™’๎™†๎™Œ๎™ˆ๎™—๎™œ๎˜๎˜ƒ ๎™„๎™‘๎™‡๎˜ƒ ๎™š๎™Œ๎™—๎™‹๎˜ƒ ๎™„๎˜ƒ ๎™๎™’๎™‡๎™ˆ๎™๎˜ƒ ๎™’๎™‰๎˜ƒ ๎™–๎™˜๎™–๎™—๎™„๎™Œ๎™‘๎™„๎™…๎™๎™ˆ๎˜ƒ ๎™Œ๎™‘๎™—๎™ˆ๎™Š๎™•๎™„๎™๎˜ƒ ๎™‹๎™˜๎™๎™„๎™‘๎˜ƒ ๎™‡๎™ˆ๎™™๎™ˆ๎™๎™’๎™“๎™๎™ˆ๎™‘๎™—๎˜‘๎˜ƒ ๎˜ฉ๎™˜๎™๎šฟ๎™๎™๎™Œ๎™‘๎™Š๎˜ƒ ๎™—๎™‹๎™Œ๎™–๎˜ƒ ๎™–๎™’๎™†๎™Œ๎™„๎™๎˜ƒ
๎™•๎™ˆ๎™–๎™“๎™’๎™‘๎™–๎™Œ๎™…๎™Œ๎™๎™Œ๎™—๎™œ๎˜ƒ๎™•๎™ˆ๎™”๎™˜๎™Œ๎™•๎™ˆ๎™–๎˜ƒ๎™‰๎™•๎™’๎™๎˜ƒ๎˜ซ๎™Œ๎™Š๎™‹๎™ˆ๎™•๎˜ƒ๎˜จ๎™‡๎™˜๎™†๎™„๎™—๎™Œ๎™’๎™‘๎˜ƒ๎˜ฌ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™—๎™Œ๎™’๎™‘๎™–๎˜ƒ๎˜‹๎˜ซ๎˜จ๎˜ฌ๎™–๎˜‘๎˜ƒ๎˜ณ๎™’๎™•๎˜ƒ๎™’๎™—๎™•๎™„๎˜ƒ๎™“๎™„๎™•๎™—๎™ˆ๎˜๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™ˆ๎™๎˜ƒ
๎™“๎™ˆ๎™‘๎™–๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎˜ƒ๎™–๎™ˆ๎™„๎˜ƒ๎™ˆ๎™‰๎™ˆ๎™†๎™—๎™Œ๎™™๎™’๎˜๎˜ƒ๎™—๎™’๎™‡๎™’๎™–๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™Œ๎™‘๎™™๎™’๎™๎™˜๎™†๎™•๎™„๎™‡๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™’๎™•๎™Š๎™„๎™‘๎™Œ๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎™…๎™ˆ๎™‘๎˜ƒ๎™†๎™’๎™‘๎™—๎™„๎™•๎˜ƒ
๎™†๎™’๎™‘๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™†๎™’๎™๎™˜๎™‘๎™Œ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎›€๎™˜๎™Œ๎™‡๎™„๎˜ƒ๎™œ๎˜ƒ๎™ˆ๎™–๎™—๎™„๎™•๎˜ƒ๎™„๎™๎™Œ๎™‘๎™ˆ๎™„๎™‡๎™’๎™–๎˜ƒ๎™…๎™„๎™๎™’๎˜ƒ๎™ˆ๎™๎˜ƒ๎™๎™Œ๎™–๎™๎™’๎˜ƒ๎™“๎™•๎™’๎™“๎™น๎™–๎™Œ๎™—๎™’๎˜‘๎˜ƒ๎˜ท๎™„๎™๎™…๎™Œ๎™ฐ๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ
๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™‡๎™ˆ๎™…๎™ˆ๎˜ƒ๎™–๎™ˆ๎™•๎˜ƒ๎™ˆ๎™™๎™„๎™๎™˜๎™„๎™‡๎™„๎˜๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™†๎™’๎™‘๎™’๎™†๎™ˆ๎™•๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™•๎™ˆ๎™–๎™˜๎™๎™—๎™„๎™‡๎™’๎™–๎˜ƒ๎™œ๎˜ƒ๎™—๎™’๎™๎™„๎™•๎˜ƒ๎™‡๎™ˆ๎™†๎™Œ๎™–๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™„๎˜ƒ๎™—๎™Œ๎™ˆ๎™๎™“๎™’๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ
๎™†๎™„๎™“๎™„๎™†๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™„๎™‡๎™„๎™“๎™—๎™„๎™•๎™–๎™ˆ๎˜ƒ๎™„๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™†๎™„๎™๎™…๎™Œ๎™’๎™–๎˜ƒ๎™“๎™’๎™๎™ด๎™—๎™Œ๎™†๎™’๎™–๎˜๎˜ƒ๎™–๎™’๎™†๎™Œ๎™„๎™๎™ˆ๎™–๎˜ƒ๎™œ๎˜ƒ๎™ˆ๎™†๎™’๎™‘๎™น๎™๎™Œ๎™†๎™’๎™–๎˜๎˜ƒ๎™“๎™’๎™•๎™”๎™˜๎™ˆ๎˜ƒ๎™ˆ๎™๎˜ƒ๎™“๎™๎™„๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎˜ƒ
๎™ˆ๎™–๎˜ƒ๎™ˆ๎™๎˜ƒ๎™†๎™„๎™๎™Œ๎™‘๎™’๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™Š๎™˜๎™ด๎™„๎˜ƒ๎™„๎˜ƒ๎™๎™„๎˜ƒ๎™’๎™•๎™Š๎™„๎™‘๎™Œ๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎˜‹๎˜ง๎™ˆ๎™๎™Š๎™„๎™‡๎™’๎˜ƒ๎˜ฏ๎™Œ๎™—๎™„๎™•๎™‡๎™’๎˜ƒ๎™ˆ๎™—๎˜ƒ๎™„๎™๎˜‘๎˜๎˜ƒ๎˜•๎˜“๎˜•๎˜•๎˜Œ๎˜‘๎˜ƒ
๎˜จ๎™–๎˜ƒ๎™Œ๎™๎™“๎™’๎™•๎™—๎™„๎™‘๎™—๎™ˆ๎˜ƒ๎™„๎™“๎™๎™Œ๎™†๎™„๎™•๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™—๎™„๎™‘๎™—๎™’๎˜ƒ๎™„๎˜ƒ๎™‘๎™Œ๎™™๎™ˆ๎™๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ๎™œ๎˜ƒ๎™“๎™ˆ๎™•๎™–๎™’๎™‘๎™„๎™๎˜ƒ๎™“๎™’๎™•๎™”๎™˜๎™ˆ๎˜ƒ
๎™†๎™’๎™‘๎™—๎™•๎™Œ๎™…๎™˜๎™œ๎™ˆ๎˜ƒ๎™„๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ๎™–๎™ˆ๎™„๎™‘๎˜ƒ๎™ˆ๎™–๎™“๎™ˆ๎™†๎™ด๎šฟ๎™†๎™’๎™–๎˜๎˜ƒ๎™๎™ˆ๎™‡๎™Œ๎™…๎™๎™ˆ๎™–๎˜๎˜ƒ๎™„๎™๎™†๎™„๎™‘๎™๎™„๎™…๎™๎™ˆ๎™–๎˜๎˜ƒ๎™•๎™ˆ๎™๎™ˆ๎™™๎™„๎™‘๎™—๎™ˆ๎™–๎˜ƒ
๎™œ๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™˜๎™‘๎˜ƒ๎™“๎™๎™„๎™๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™—๎™Œ๎™ˆ๎™๎™“๎™’๎˜ƒ๎™‡๎™ˆ๎™—๎™ˆ๎™•๎™๎™Œ๎™‘๎™„๎™‡๎™’๎˜‘๎˜ƒ๎˜ณ๎™’๎™•๎˜ƒ๎™’๎™—๎™•๎™’๎˜ƒ๎™๎™„๎™‡๎™’๎˜๎˜ƒ๎™ˆ๎™–๎˜ƒ๎™˜๎™‘๎˜ƒ๎™•๎™ˆ๎™†๎™˜๎™•๎™–๎™’๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™‡๎™„๎™•๎˜ƒ๎™–๎™ˆ๎™Š๎™˜๎™Œ๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™„๎™๎˜ƒ
๎™†๎™˜๎™๎™“๎™๎™Œ๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™„๎™†๎™—๎™Œ๎™™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™“๎™•๎™’๎™“๎™˜๎™ˆ๎™–๎™—๎™„๎™–๎˜๎˜ƒ๎™Š๎™„๎™•๎™„๎™‘๎™—๎™Œ๎™๎™„๎™‘๎™‡๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™‰๎™’๎™•๎™๎™„๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™„๎™†๎™—๎™Œ๎™™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™‘๎™’๎˜ƒ
๎™–๎™ˆ๎™„๎™‘๎˜ƒ๎™Œ๎™๎™“๎™•๎™’๎™™๎™Œ๎™–๎™„๎™‡๎™„๎™–๎˜ƒ๎™–๎™Œ๎™‘๎™’๎˜ƒ๎™ˆ๎™๎˜ƒ๎™•๎™ˆ๎™–๎™˜๎™๎™—๎™„๎™‡๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™˜๎™‘๎˜ƒ๎™—๎™•๎™„๎™…๎™„๎™๎™’๎˜ƒ๎™†๎™’๎™๎™„๎™…๎™’๎™•๎™„๎™—๎™Œ๎™™๎™’๎˜ƒ๎™œ๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™”๎™˜๎™Œ๎™“๎™’๎˜ƒ๎˜‹๎˜ช๎™น๎™๎™ˆ๎™๎˜ƒ๎˜ฝ๎™˜๎™ธ๎™Œ๎™Š๎™„๎˜๎˜ƒ
๎˜•๎˜“๎˜•๎˜”๎˜Œ
๎˜‹๎˜ต๎™’๎™‡๎™•๎™ด๎™Š๎™˜๎™ˆ๎™๎˜ƒ๎˜ถ๎™„๎™‘๎™—๎™„๎™‘๎™„๎˜ƒ๎™ˆ๎™—๎˜ƒ๎™„๎™๎˜‘๎˜๎˜ƒ๎˜•๎˜“๎˜•๎˜–๎˜Œ๎˜ƒ๎™†๎™’๎™‘๎™†๎™๎™˜๎™œ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™…๎™ˆ๎˜ƒ๎™•๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™•๎˜ƒ๎™ˆ๎™๎˜ƒ๎™†๎™’๎™‘๎™—๎™•๎™’๎™๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ
๎™†๎™’๎™‘๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™•๎™ˆ๎™–๎™“๎™ˆ๎™†๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™‡๎™’๎™•๎™ˆ๎™–๎˜ƒ ๎™“๎™„๎™•๎™„๎˜ƒ ๎™„๎™‘๎™„๎™๎™Œ๎™๎™„๎™•๎˜ƒ ๎™๎™„๎˜ƒ ๎™ˆ๎šฟ๎™†๎™„๎™†๎™Œ๎™„๎˜ƒ ๎™œ๎˜ƒ ๎™ˆ๎šฟ๎™†๎™Œ๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜ƒ ๎™‡๎™ˆ๎™๎˜ƒ ๎™‰๎™˜๎™‘๎™†๎™Œ๎™’๎™‘๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ ๎™‡๎™ˆ๎˜ƒ
๎™๎™„๎™–๎˜ƒ ๎™˜๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜๎˜ƒ ๎™„๎™–๎™ด๎˜ƒ ๎™†๎™’๎™๎™’๎˜ƒ ๎™—๎™„๎™๎™…๎™Œ๎™ฐ๎™‘๎˜ƒ ๎™“๎™„๎™•๎™„๎˜ƒ ๎™ˆ๎™™๎™„๎™๎™˜๎™„๎™•๎˜ƒ ๎™ˆ๎™๎˜ƒ ๎™Œ๎™๎™“๎™„๎™†๎™—๎™’๎˜ƒ ๎™†๎™’๎™‘๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™–๎™ˆ๎™†๎™—๎™’๎™•๎™ˆ๎™–๎˜ƒ ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜๎˜ƒ
๎™Œ๎™‡๎™ˆ๎™‘๎™—๎™Œ๎šฟ๎™†๎™„๎™•๎˜ƒ๎™’๎™“๎™’๎™•๎™—๎™˜๎™‘๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™ˆ๎™๎™’๎™•๎™„๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™ˆ๎™๎˜ƒ๎™‘๎™˜๎™ˆ๎™™๎™’๎˜ƒ๎™†๎™Œ๎™†๎™๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™“๎™๎™„๎™‘๎™ˆ๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™œ๎˜ƒ๎™๎™ˆ๎™•๎™„๎™•๎™”๎™˜๎™Œ๎™๎™„๎™•๎˜ƒ
๎™ˆ๎™๎˜ƒ๎™‘๎™Œ๎™™๎™ˆ๎™๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™Œ๎™๎™“๎™’๎™•๎™—๎™„๎™‘๎™†๎™Œ๎™„๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™†๎™„๎™‡๎™„๎˜ƒ๎™Œ๎™‘๎™™๎™’๎™๎™˜๎™†๎™•๎™„๎™‡๎™’๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜‘
๎˜จ๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎˜ธ๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎˜ณ๎™ˆ๎™•๎™˜๎™„๎™‘๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎˜ค๎™‘๎™‡๎™ˆ๎™–๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™•๎™ˆ๎™„๎™๎™Œ๎™๎™น๎˜ƒ๎™˜๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™’๎˜ƒ๎™–๎™’๎™…๎™•๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™•๎™ˆ๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™‹๎™„๎™…๎™Œ๎™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ
๎™‡๎™Œ๎™•๎™ˆ๎™†๎™—๎™Œ๎™™๎™„๎™–๎˜ƒ๎™œ๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜๎˜ƒ๎™ˆ๎™๎˜ƒ๎™†๎™˜๎™„๎™๎˜ƒ๎™†๎™’๎™‘๎™†๎™๎™˜๎™œ๎™น๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™„๎˜ƒ๎™๎™„๎™œ๎™’๎™•๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™‹๎™„๎™…๎™Œ๎™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ
๎™‡๎™Œ๎™•๎™ˆ๎™†๎™—๎™Œ๎™™๎™„๎™–๎˜ƒ๎™๎™„๎™œ๎™’๎™•๎™ˆ๎™–๎˜ƒ๎™–๎™ˆ๎™•๎™ฉ๎™‘๎˜ƒ ๎™๎™’๎™–๎˜ƒ๎™•๎™ˆ๎™–๎™˜๎™๎™—๎™„๎™‡๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎˜‹๎˜ณ๎™„๎™•๎™ˆ๎™‡๎™ˆ๎™–๎˜๎˜ณ๎™ฐ๎™•๎™ˆ๎™๎˜ƒ๎™ˆ๎™—๎˜ƒ๎™„๎™๎˜‘๎˜๎˜ƒ
๎˜•๎˜“๎˜•๎˜”๎˜Œ๎˜‘๎˜ƒ
๎˜ณ๎™’๎™•๎˜ƒ ๎™’๎™—๎™•๎™’๎˜ƒ ๎™“๎™„๎™•๎™—๎™ˆ๎˜๎˜ƒ ๎™ˆ๎™‘๎˜ƒ ๎™˜๎™‘๎™„๎˜ƒ ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™•๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™‡๎™„๎˜ƒ ๎™„๎˜ƒ ๎™๎™„๎™–๎˜ƒ ๎˜ธ๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎˜ฆ๎™˜๎™ˆ๎™‘๎™†๎™„๎˜๎˜ƒ ๎™–๎™ˆ๎˜ƒ ๎™Œ๎™‡๎™ˆ๎™‘๎™—๎™Œ๎šฟ๎™†๎™น๎˜ƒ
๎™”๎™˜๎™ˆ๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™ˆ๎™‰๎™ˆ๎™†๎™—๎™Œ๎™™๎™„๎˜๎˜ƒ๎™๎™ฉ๎™–๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™„๎™•๎™—๎™Œ๎™†๎™Œ๎™“๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™—๎™’๎™‡๎™’๎™–๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™Œ๎™‘๎™™๎™’๎™๎™˜๎™†๎™•๎™„๎™‡๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ
๎™๎™„๎˜ƒ ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ ๎™†๎™’๎™‘๎™๎™๎™ˆ๎™™๎™„๎˜ƒ ๎™„๎˜ƒ ๎™˜๎™‘๎˜ƒ ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ ๎™ˆ๎™›๎™Œ๎™—๎™’๎™–๎™’๎˜๎˜ƒ ๎™“๎™’๎™•๎™”๎™˜๎™ˆ๎˜ƒ ๎™‰๎™’๎™๎™ˆ๎™‘๎™—๎™„๎˜ƒ ๎™ˆ๎™๎˜ƒ ๎™–๎™ˆ๎™‘๎™—๎™Œ๎™‡๎™’๎˜ƒ ๎™‡๎™ˆ๎˜ƒ
๎™“๎™ˆ๎™•๎™—๎™ˆ๎™‘๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜๎˜ƒ๎™—๎™•๎™„๎™…๎™„๎™๎™’๎˜ƒ๎™†๎™’๎™๎™„๎™…๎™’๎™•๎™„๎™—๎™Œ๎™™๎™’๎˜ƒ๎™œ๎˜ƒ๎™“๎™ˆ๎™•๎™๎™Œ๎™—๎™ˆ๎˜ƒ๎™ˆ๎™™๎™„๎™๎™˜๎™„๎™•๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™‰๎™’๎™•๎™—๎™„๎™๎™ˆ๎™๎™„๎™–๎˜๎˜ƒ๎™‡๎™ˆ๎™…๎™Œ๎™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜๎˜ƒ๎™’๎™“๎™’๎™•๎™—๎™˜๎™‘๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™œ๎˜ƒ
๎™„๎™๎™ˆ๎™‘๎™„๎™๎™„๎™–๎˜๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎šฟ๎™‘๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™„๎™•๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ˆ๎™Š๎™Œ๎™„๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™ˆ๎™๎™’๎™•๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™†๎™’๎™‘๎™—๎™Œ๎™‘๎™˜๎™’๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™†๎™’๎™‘๎™—๎™•๎™Œ๎™…๎™˜๎™œ๎™„๎™‘๎˜ƒ
Diseรฑo de una plani๎ฃšcaciรณn estratรฉgica para una carrera universitaria en el Ecuador. pp. 316 - 325 /
Volumen 6, nรบmero 3 / DOI: https://doi.org/10.37431/conectividad.v6i3.328
Fecha de recepciรณn: 20 / 05 / 2025
Fecha de aceptaciรณn: 11 / 06 / 2025
Fecha de publicaciรณn: 18 / 07 / 2025
Instituto Superior Tecnolรณgico Universitario Rumiรฑahui
318
๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™ˆ๎™›๎™†๎™ˆ๎™๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜ƒ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™„๎˜ƒ๎™œ๎˜ƒ ๎™„๎™†๎™„๎™‡๎™ฐ๎™๎™Œ๎™†๎™„๎˜‘๎˜ƒ๎˜ค๎™‡๎™ˆ๎™๎™ฉ๎™–๎˜๎˜ƒ๎™ˆ๎™–๎˜ƒ๎™Œ๎™๎™“๎™’๎™•๎™—๎™„๎™‘๎™—๎™ˆ๎˜ƒ๎™–๎™˜๎™“๎™ˆ๎™•๎™„๎™•๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™–๎™Œ๎™Š๎™˜๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ
๎™…๎™„๎™•๎™•๎™ˆ๎™•๎™„๎™–๎˜ƒ๎™†๎™’๎™๎™’๎˜ƒ๎™๎™„๎˜ƒ๎™…๎™˜๎™•๎™’๎™†๎™•๎™„๎™†๎™Œ๎™„๎˜๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎™–๎˜ƒ๎™’๎™…๎™–๎™’๎™๎™ˆ๎™—๎™’๎™–๎˜ƒ๎™œ๎˜ƒ๎™๎™„๎˜ƒ๎™‰๎™„๎™๎™—๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™†๎™’๎™๎™“๎™•๎™’๎™๎™Œ๎™–๎™’๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ
๎™๎™ˆ๎™๎™’๎™•๎™„๎™•๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎™–๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎™ˆ๎™–๎˜ƒ๎˜‹๎˜ฆ๎™‹๎™Œ๎™†๎™„๎˜ƒ๎˜น๎™ˆ๎™Š๎™„๎˜ƒ๎˜‰๎˜ƒ๎˜จ๎™•๎™„๎™๎™’๎˜ƒ๎›ˆ๎™๎™™๎™„๎™•๎™ˆ๎™๎˜๎˜ƒ๎˜•๎˜“๎˜•๎˜—๎˜Œ๎˜‘
๎˜จ๎™‘๎˜ƒ๎™†๎™„๎™๎™…๎™Œ๎™’๎˜๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™ˆ๎™๎˜ƒ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎˜ฆ๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎˜ง๎™ˆ๎™•๎™ˆ๎™†๎™‹๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ
๎˜ธ๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™‡๎™„๎™‡๎˜ƒ ๎˜ต๎™ˆ๎™Š๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ๎˜ค๎™˜๎™—๎™น๎™‘๎™’๎™๎™„๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎˜ค๎™‘๎™‡๎™ˆ๎™–๎˜๎˜ƒ ๎™•๎™ˆ๎™๎™„๎™†๎™Œ๎™’๎™‘๎™น๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ ๎™†๎™’๎™‘๎˜ƒ ๎™ˆ๎™๎˜ƒ
๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ๎™–๎™’๎™–๎™—๎™ˆ๎™‘๎™Œ๎™…๎™๎™ˆ๎˜ƒ๎˜‹๎˜ฒ๎˜ง๎˜ถ๎˜Œ๎˜ƒ๎™œ๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎˜ณ๎™๎™„๎™‘๎˜ƒ๎˜ฑ๎™„๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎˜ง๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™Š๎™„๎™•๎™„๎™‘๎™—๎™Œ๎™๎™„๎™•๎˜ƒ
๎™๎™„๎˜ƒ๎˜ƒ๎™„๎™•๎™๎™’๎™‘๎™ด๎™„๎˜ƒ๎™œ๎˜ƒ๎™๎™„๎˜ƒ๎™„๎™‡๎™„๎™“๎™—๎™„๎™…๎™Œ๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™˜๎™‘๎˜ƒ๎™ˆ๎™‘๎™—๎™’๎™•๎™‘๎™’๎˜ƒ๎™™๎™Œ๎™•๎™—๎™˜๎™„๎™๎˜ƒ๎™’๎˜ƒ๎™“๎™•๎™ˆ๎™–๎™ˆ๎™‘๎™†๎™Œ๎™„๎™๎˜ƒ๎˜‹๎˜ต๎™„๎™๎™’๎™–๎˜ƒ๎˜ถ๎™ฉ๎™‘๎™†๎™‹๎™ˆ๎™๎˜ƒ๎™ˆ๎™—๎˜ƒ๎™„๎™๎˜‘๎˜๎˜ƒ๎˜•๎˜“๎˜•๎˜”๎˜Œ๎˜‘๎˜ƒ
๎˜ณ๎™’๎™•๎˜ƒ๎™’๎™—๎™•๎™„๎˜ƒ๎™“๎™„๎™•๎™—๎™ˆ๎˜๎˜ƒ ๎™ˆ๎™‘๎˜ƒ๎™’๎™—๎™•๎™„๎˜ƒ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™•๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™‡๎™„๎˜ƒ ๎™ˆ๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™๎™Œ๎™–๎™๎™„๎˜ƒ๎™˜๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™‡๎™„๎™‡๎˜ƒ ๎™–๎™ˆ๎˜ƒ๎™ˆ๎™‘๎™†๎™’๎™‘๎™—๎™•๎™น๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™๎™„๎™–๎˜ƒ
๎™‰๎™’๎™•๎™—๎™„๎™๎™ˆ๎™๎™„๎™–๎˜ƒ๎™–๎™’๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎™—๎™•๎™„๎™…๎™„๎™๎™’๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™”๎™˜๎™Œ๎™“๎™’๎˜ƒ๎™œ๎˜ƒ๎™†๎™’๎™‘๎™—๎™„๎™•๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ž๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™‡๎™ˆ๎™…๎™Œ๎™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™–๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ
๎™‰๎™„๎™๎™—๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™†๎™’๎™๎™˜๎™‘๎™Œ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™Œ๎™‘๎™—๎™ˆ๎™•๎™‘๎™„๎˜ƒ๎™œ๎˜ƒ๎™†๎™’๎™๎™„๎™…๎™’๎™•๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™—๎™Œ๎™ˆ๎™๎™“๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™ˆ๎™‘๎™—๎™•๎™ˆ๎™Š๎™„๎˜‘๎˜ƒ๎˜ค๎™๎˜ƒ๎šฟ๎™‘๎™„๎™๎™Œ๎™๎™„๎™•๎˜๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™„๎™˜๎™—๎™’๎™•๎™ˆ๎™–๎˜ƒ
๎™†๎™’๎™‘๎™†๎™๎™˜๎™œ๎™ˆ๎™‘๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎™…๎™ˆ๎˜ƒ๎™‰๎™’๎™๎™ˆ๎™‘๎™—๎™„๎™•๎˜ƒ๎™ˆ๎™๎˜ƒ๎™๎™Œ๎™‡๎™ˆ๎™•๎™„๎™๎™Š๎™’๎˜๎˜ƒ๎™“๎™„๎™•๎™—๎™Œ๎™†๎™Œ๎™“๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™†๎™’๎™๎™„๎™…๎™’๎™•๎™„๎™‡๎™’๎™•๎™ˆ๎™–๎˜๎˜ƒ
๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™„๎™•๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ˆ๎™Š๎™Œ๎™„๎™–๎˜ƒ๎™œ๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™‡๎™Œ๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎™–๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎™ˆ๎™–๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™ˆ๎™‘๎™‰๎™’๎™”๎™˜๎™ˆ๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™ˆ๎™๎™’๎™•๎™„๎˜ƒ๎™†๎™’๎™‘๎™—๎™Œ๎™‘๎™˜๎™„๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ
๎™„๎™๎™†๎™„๎™‘๎™๎™„๎™•๎˜ƒ๎™ˆ๎™–๎™—๎™ฉ๎™‘๎™‡๎™„๎™•๎™ˆ๎™–๎˜ƒ๎™„๎™†๎™„๎™‡๎™ฐ๎™๎™Œ๎™†๎™’๎™–๎˜ƒ๎™œ๎˜ƒ๎™†๎™Œ๎™ˆ๎™‘๎™—๎™ด๎šฟ๎™†๎™’๎™–๎˜ƒ๎˜‹๎˜ถ๎™Œ๎™๎™๎™’๎˜๎˜ถ๎™ฉ๎™‘๎™†๎™‹๎™ˆ๎™๎˜ƒ๎™ˆ๎™—๎˜ƒ๎™„๎™๎˜‘๎˜๎˜ƒ๎˜•๎˜“๎˜•๎˜–๎˜Œ๎˜‘
๎˜ณ๎™’๎™‡๎™ˆ๎™๎™’๎™–๎˜ƒ๎™„๎™Š๎™•๎™ˆ๎™Š๎™„๎™•๎˜ƒ๎™”๎™˜๎™ˆ๎˜๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎™„๎™‘๎™ฉ๎™๎™Œ๎™–๎™Œ๎™–๎˜ƒ๎™‡๎™’๎™†๎™˜๎™๎™ˆ๎™‘๎™—๎™„๎™๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™ˆ๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎˜ธ๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™‡๎™„๎™‡๎˜ƒ
๎˜จ๎™–๎™—๎™„๎™—๎™„๎™๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎˜ถ๎™˜๎™•๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎˜ฐ๎™„๎™‘๎™„๎™…๎™ด๎˜๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™ˆ๎™™๎™Œ๎™‡๎™ˆ๎™‘๎™†๎™Œ๎™น๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™ˆ๎™๎˜ƒ๎˜˜๎˜“๎˜ˆ๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™‡๎™’๎™†๎™˜๎™๎™ˆ๎™‘๎™—๎™’๎™–๎˜ƒ๎™ˆ๎™•๎™„๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™“๎™•๎™’๎™“๎™Œ๎™ˆ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ
๎™„๎™๎™—๎™„๎˜ƒ๎™‡๎™Œ๎™•๎™ˆ๎™†๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™˜๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™—๎™„๎™•๎™Œ๎™„๎˜ƒ๎™–๎™Œ๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™„๎™•๎™—๎™Œ๎™†๎™Œ๎™“๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™†๎™’๎™๎™ˆ๎™†๎™—๎™Œ๎™™๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™‡๎™’๎™†๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™œ๎˜ƒ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™’๎™–๎˜ž๎˜ƒ๎™ˆ๎™๎˜ƒ๎™’๎™—๎™•๎™’๎˜ƒ
๎˜–๎˜“๎˜ˆ๎˜ƒ๎™‡๎™ˆ๎™–๎™†๎™•๎™Œ๎™…๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™–๎™Œ๎™‘๎˜ƒ๎™„๎™†๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™‡๎™„๎™–๎˜๎˜ƒ๎™‡๎™ˆ๎™…๎™Œ๎™‡๎™’๎˜ƒ๎™„๎˜ƒ๎™๎™„๎˜ƒ๎™‰๎™„๎™๎™—๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜๎˜ƒ
๎™†๎™˜๎™๎™—๎™˜๎™•๎™„๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™†๎™’๎™๎™“๎™•๎™’๎™๎™Œ๎™–๎™’๎˜ƒ ๎™œ๎˜ƒ ๎™‰๎™„๎™๎™—๎™„๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™Œ๎™‘๎™†๎™ˆ๎™‘๎™—๎™Œ๎™™๎™’๎™–๎˜ž๎˜ƒ๎šฟ๎™‘๎™„๎™๎™๎™ˆ๎™‘๎™—๎™ˆ๎˜๎˜ƒ ๎™ˆ๎™๎˜ƒ๎˜•๎˜“๎˜ˆ๎˜ƒ ๎™๎™ˆ๎™‘๎™†๎™Œ๎™’๎™‘๎™„๎˜ƒ๎™ˆ๎™๎˜ƒ
๎™“๎™ˆ๎™•๎™Œ๎™’๎™‡๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™ˆ๎™๎™ˆ๎™†๎™˜๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™†๎™˜๎™๎™“๎™๎™Œ๎™•๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™†๎™˜๎™„๎™๎™ˆ๎™–๎˜ƒ๎™‘๎™’๎˜ƒ๎™–๎™’๎™‘๎˜ƒ๎™†๎™๎™„๎™•๎™’๎™–๎˜ƒ๎™“๎™’๎™•๎™”๎™˜๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™–๎™†๎™•๎™Œ๎™…๎™ˆ๎™‘๎˜ƒ
๎™…๎™˜๎™ˆ๎™‘๎™„๎™–๎˜ƒ๎™Œ๎™‘๎™—๎™ˆ๎™‘๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™œ๎˜ƒ๎™ˆ๎™›๎™†๎™ˆ๎™๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™™๎™’๎™๎™˜๎™‘๎™—๎™„๎™‡๎™ˆ๎™–๎˜๎˜ƒ๎™–๎™Œ๎™‘๎˜ƒ๎™•๎™ˆ๎™†๎™˜๎™•๎™–๎™’๎™–๎˜๎˜ƒ๎™‘๎™Œ๎˜ƒ๎™„๎™†๎™—๎™Œ๎™™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™œ๎˜ƒ๎™‘๎™Œ๎˜ƒ๎™•๎™ˆ๎™–๎™˜๎™๎™—๎™„๎™‡๎™’๎™–๎˜ƒ๎˜‹๎˜ฆ๎™‹๎™Œ๎™”๎™˜๎™Œ๎™—๎™’๎˜ƒ
๎˜ท๎™Œ๎™Š๎™˜๎™„๎˜ƒ๎™ˆ๎™—๎˜ƒ๎™„๎™๎˜‘๎˜๎˜ƒ๎˜•๎˜“๎˜•๎˜•๎˜Œ๎˜‘
๎˜ณ๎™’๎™•๎˜ƒ๎™—๎™„๎™๎˜ƒ๎™•๎™„๎™๎™น๎™‘๎˜๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™‡๎™ˆ๎™…๎™ˆ๎˜ƒ๎™Œ๎™‘๎™™๎™’๎™๎™˜๎™†๎™•๎™„๎™•๎˜ƒ๎™„๎˜ƒ๎™—๎™’๎™‡๎™„๎™–๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™“๎™„๎™•๎™—๎™ˆ๎™–๎˜ƒ๎™Œ๎™‘๎™—๎™ˆ๎™•๎™ˆ๎™–๎™„๎™‡๎™„๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ
๎™๎™„๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™ˆ๎™‘๎™†๎™’๎™‘๎™—๎™•๎™„๎™•๎˜ƒ๎™–๎™’๎™๎™˜๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜๎˜ƒ๎™“๎™•๎™’๎™“๎™’๎™‘๎™ˆ๎™•๎˜ƒ๎™„๎™†๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™ˆ๎™๎™’๎™•๎™„๎˜๎˜ƒ๎™‰๎™’๎™๎™ˆ๎™‘๎™—๎™„๎™•๎˜ƒ๎™ˆ๎™๎˜ƒ๎™—๎™•๎™„๎™…๎™„๎™๎™’๎˜ƒ๎™ˆ๎™‘๎˜ƒ
๎™ˆ๎™”๎™˜๎™Œ๎™“๎™’๎˜๎˜ƒ ๎™Œ๎™๎™“๎™๎™ˆ๎™๎™ˆ๎™‘๎™—๎™„๎™•๎˜ƒ ๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎™–๎˜ƒ ๎™‡๎™Œ๎™•๎™ˆ๎™†๎™—๎™’๎™–๎˜ƒ ๎™œ๎˜ƒ ๎™†๎™’๎™‘๎™†๎™•๎™ˆ๎™—๎™’๎™–๎˜๎˜ƒ ๎™‰๎™’๎™•๎™—๎™„๎™๎™ˆ๎™†๎™ˆ๎™•๎˜ƒ ๎™๎™„๎™–๎˜ƒ ๎™„๎™†๎™—๎™Œ๎™™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™‡๎™’๎™†๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜๎˜ƒ
๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ๎™™๎™Œ๎™‘๎™†๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™–๎™’๎™†๎™Œ๎™ˆ๎™‡๎™„๎™‡๎˜ƒ๎™œ๎˜ƒ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™„๎™–๎˜๎˜ƒ๎™Œ๎™‡๎™ˆ๎™‘๎™—๎™Œ๎šฟ๎™†๎™„๎™•๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™†๎™˜๎™ˆ๎™๎™๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™…๎™’๎™—๎™ˆ๎™๎™๎™„๎˜๎˜ƒ
๎™Š๎™ˆ๎™‘๎™ˆ๎™•๎™„๎™•๎˜ƒ๎™–๎™ˆ๎™‘๎™—๎™Œ๎™‡๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™“๎™ˆ๎™•๎™—๎™ˆ๎™‘๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™’๎™•๎™Š๎™„๎™‘๎™Œ๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™†๎™˜๎™๎™“๎™๎™Œ๎™•๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ
๎™“๎™๎™„๎™‘๎™—๎™ˆ๎™„๎™‡๎™’๎™–๎˜ƒ๎™œ๎˜ƒ๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™“๎™ˆ๎™•๎™๎™Œ๎™—๎™„๎™‘๎˜ƒ๎™‡๎™„๎™•๎˜ƒ๎™˜๎™‘๎˜ƒ๎™…๎™˜๎™ˆ๎™‘๎˜ƒ๎™–๎™ˆ๎™•๎™™๎™Œ๎™†๎™Œ๎™’๎˜ƒ๎™„๎™๎˜ƒ๎™†๎™๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎˜ƒ๎™Œ๎™‘๎™—๎™ˆ๎™•๎™‘๎™’๎˜ƒ๎™œ๎˜ƒ๎™ˆ๎™›๎™—๎™ˆ๎™•๎™‘๎™’๎˜‘๎˜ƒ๎˜จ๎™–๎˜ƒ๎™‡๎™ˆ๎™†๎™Œ๎™•๎˜๎˜ƒ๎™„๎˜ƒ๎™๎™„๎™œ๎™’๎™•๎˜ƒ
๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™‡๎™˜๎™†๎™„๎™—๎™Œ๎™™๎™„๎˜ƒ๎™œ๎˜ƒ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™„๎˜ƒ๎™๎™„๎™œ๎™’๎™•๎˜ƒ๎™–๎™ˆ๎™•๎™ฉ๎˜ƒ๎™ˆ๎™๎˜ƒ๎™†๎™˜๎™๎™“๎™๎™Œ๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜๎˜ƒ๎™œ๎˜ƒ
๎™“๎™’๎™•๎˜ƒ๎™ˆ๎™‘๎™‡๎™ˆ๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™†๎™’๎™‘๎™—๎™„๎™•๎™ฉ๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™ˆ๎™๎™’๎™•๎™ˆ๎™–๎˜ƒ๎™•๎™ˆ๎™–๎™˜๎™๎™—๎™„๎™‡๎™’๎™–๎˜‘๎˜ƒ๎˜ฑ๎™’๎˜ƒ๎™’๎™…๎™–๎™—๎™„๎™‘๎™—๎™ˆ๎˜๎˜ƒ๎™‘๎™’๎˜ƒ๎™‹๎™„๎™œ๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™๎™„๎™•๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎™‡๎™’๎˜ƒ๎™๎™„๎˜ƒ๎™Œ๎™๎™“๎™’๎™•๎™—๎™„๎™‘๎™†๎™Œ๎™„๎˜ƒ
๎™‡๎™ˆ๎˜ƒ๎™•๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™•๎˜ƒ๎™˜๎™‘๎˜ƒ๎™†๎™’๎™‘๎™—๎™•๎™’๎™๎˜ƒ๎™œ๎˜ƒ๎™–๎™ˆ๎™Š๎™˜๎™Œ๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™„๎™†๎™—๎™Œ๎™™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎™–๎™†๎™•๎™Œ๎™—๎™„๎™–๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ
๎™†๎™’๎™‘๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™•๎™ˆ๎™–๎™“๎™ˆ๎™†๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™„๎™™๎™„๎™‘๎™†๎™ˆ๎™–๎˜ƒ๎™œ๎˜ƒ๎™•๎™ˆ๎™–๎™“๎™’๎™‘๎™–๎™„๎™…๎™๎™ˆ๎™–๎˜‘
๎˜จ๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ ๎™†๎™„๎™–๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™’๎˜ƒ ๎™‡๎™ˆ๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜ƒ ๎™˜๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™—๎™„๎™•๎™Œ๎™„๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ ๎˜จ๎™†๎™˜๎™„๎™‡๎™’๎™•๎˜๎˜ƒ ๎™–๎™ˆ๎˜ƒ ๎™‹๎™„๎˜ƒ๎™’๎™…๎™–๎™ˆ๎™•๎™™๎™„๎™‡๎™’๎˜ƒ ๎™๎™„๎˜ƒ๎™‰๎™„๎™๎™—๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ
๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜๎˜ƒ๎™‡๎™ˆ๎™…๎™Œ๎™‡๎™’๎˜ƒ๎™„๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™•๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎™–๎˜ƒ๎™…๎™Œ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™˜๎™†๎™—๎™˜๎™•๎™„๎™‡๎™’๎™–๎˜ƒ๎™ˆ๎˜ƒ๎™Œ๎™‘๎™—๎™ˆ๎™Š๎™•๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ
๎™๎™„๎™–๎˜ƒ๎™ฉ๎™•๎™ˆ๎™„๎™–๎˜๎˜ƒ๎™๎™’๎˜ƒ๎™†๎™˜๎™„๎™๎˜ƒ๎™†๎™’๎™‘๎™๎™๎™ˆ๎™™๎™„๎˜ƒ๎™„๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™‡๎™ˆ๎šฟ๎™†๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜‘๎˜ƒ๎˜ง๎™Œ๎™†๎™‹๎™’๎˜ƒ๎™ˆ๎™–๎™—๎™’๎˜๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™“๎™๎™„๎™‘๎™—๎™ˆ๎™„๎˜ƒ๎™‰๎™’๎™•๎™๎™˜๎™๎™„๎™•๎˜ƒ
๎™๎™’๎™–๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜๎˜ƒ๎™—๎™ฉ๎™†๎™—๎™Œ๎™†๎™’๎™–๎˜ƒ๎™œ๎˜ƒ๎™’๎™“๎™ˆ๎™•๎™„๎™†๎™Œ๎™’๎™‘๎™„๎™๎™ˆ๎™–๎˜๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎šฟ๎™‘๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™‡๎™Œ๎™–๎™ˆ๎™ธ๎™„๎™•๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ
๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ ๎™˜๎™‘๎™„๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜ƒ๎™˜๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™—๎™„๎™•๎™Œ๎™„๎˜ƒ ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎˜จ๎™†๎™˜๎™„๎™‡๎™’๎™•๎˜๎˜ƒ๎™„๎˜ƒ ๎™“๎™„๎™•๎™—๎™Œ๎™•๎˜ƒ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎˜ƒ ๎™•๎™ˆ๎™™๎™Œ๎™–๎™Œ๎™น๎™‘๎˜ƒ๎™๎™Œ๎™—๎™ˆ๎™•๎™„๎™•๎™Œ๎™„๎˜ƒ ๎™”๎™˜๎™ˆ๎˜ƒ
๎™„๎™…๎™’๎™•๎™‡๎™น๎˜ƒ๎™๎™„๎˜ƒ๎™Œ๎™๎™“๎™’๎™•๎™—๎™„๎™‘๎™†๎™Œ๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™‹๎™ˆ๎™•๎™•๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™„๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™๎™ˆ๎™๎™’๎™•๎™„๎™•๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™ˆ๎™‡๎™˜๎™†๎™„๎™—๎™Œ๎™™๎™„๎˜ƒ๎™œ๎˜ƒ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™„๎˜‘
Diseรฑo de una plani๎ฃšcaciรณn estratรฉgica para una carrera universitaria en el Ecuador. pp. 316 - 325 /
Volumen 6, nรบmero 3 / DOI: https://doi.org/10.37431/conectividad.v6i3.328
Fecha de recepciรณn: 20 / 05 / 2025
Fecha de aceptaciรณn: 11 / 06 / 2025
Fecha de publicaciรณn: 18 / 07 / 2025
Instituto Superior Tecnolรณgico Universitario Rumiรฑahui
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2. MATERIALES Y Mร‰TODOS
๎˜ณ๎™„๎™•๎™„๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™‰๎™„๎™†๎™—๎™’๎™•๎™ˆ๎™–๎˜ƒ๎™Œ๎™‘๎™—๎™ˆ๎™•๎™‘๎™’๎™–๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™„๎™“๎™๎™Œ๎™†๎™น๎˜ƒ๎™ˆ๎™‘๎™†๎™˜๎™ˆ๎™–๎™—๎™„๎™–๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™๎™ด๎™‘๎™ˆ๎™„๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™“๎™•๎™ˆ๎™Š๎™˜๎™‘๎™—๎™„๎™–๎˜ƒ๎™„๎™…๎™Œ๎™ˆ๎™•๎™—๎™„๎™–๎˜‘๎˜ƒ๎˜จ๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎™†๎™„๎™–๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ
๎™‡๎™’๎™†๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™œ๎˜ƒ๎™—๎™ฐ๎™†๎™‘๎™Œ๎™†๎™’๎™–๎˜ƒ๎™‡๎™’๎™†๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™๎™„๎˜ƒ๎™ˆ๎™‘๎™†๎™˜๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™†๎™’๎™‘๎™–๎™—๎™น๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎˜›๎˜ƒ๎™“๎™•๎™ˆ๎™Š๎™˜๎™‘๎™—๎™„๎™–๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™ฉ๎™๎™…๎™Œ๎™—๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™‡๎™’๎™†๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜๎˜ƒ
๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ๎™™๎™Œ๎™‘๎™†๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™–๎™’๎™†๎™Œ๎™ˆ๎™‡๎™„๎™‡๎˜ƒ๎™œ๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™„๎˜๎˜ƒ๎™๎™Œ๎™ˆ๎™‘๎™—๎™•๎™„๎™–๎˜ƒ๎™”๎™˜๎™ˆ๎˜๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎™†๎™„๎™–๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ
๎™๎™’๎™–๎˜ƒ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™๎™„๎˜ƒ๎™ˆ๎™‘๎™†๎™˜๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™†๎™’๎™‘๎™–๎™—๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎˜•๎˜ƒ๎™“๎™•๎™ˆ๎™Š๎™˜๎™‘๎™—๎™„๎™–๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎™ฉ๎™๎™…๎™Œ๎™—๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™„๎˜๎˜ƒ
๎™œ๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎™†๎™„๎™–๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™„๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™๎™„๎˜ƒ๎™ˆ๎™‘๎™†๎™˜๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™†๎™’๎™‘๎™–๎™—๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎˜•๎˜ƒ๎™“๎™•๎™ˆ๎™Š๎™˜๎™‘๎™—๎™„๎™–๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎™ฉ๎™๎™…๎™Œ๎™—๎™’๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ
๎™ˆ๎™‘๎™–๎™ˆ๎™ธ๎™„๎™‘๎™๎™„๎˜ƒ๎™œ๎˜ƒ๎™„๎™“๎™•๎™ˆ๎™‘๎™‡๎™Œ๎™๎™„๎™๎™ˆ๎˜‘๎˜ƒ๎˜จ๎™‘๎˜ƒ๎™†๎™„๎™๎™…๎™Œ๎™’๎˜๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™‰๎™„๎™†๎™—๎™’๎™•๎™ˆ๎™–๎˜ƒ๎™ˆ๎™›๎™—๎™ˆ๎™•๎™‘๎™’๎™–๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™„๎™“๎™๎™Œ๎™†๎™น๎˜ƒ๎™ˆ๎™‘๎™†๎™˜๎™ˆ๎™–๎™—๎™„๎™–๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™๎™ด๎™‘๎™ˆ๎™„๎˜ƒ๎™†๎™’๎™‘๎˜ƒ
๎™“๎™•๎™ˆ๎™Š๎™˜๎™‘๎™—๎™„๎™–๎˜ƒ๎™†๎™ˆ๎™•๎™•๎™„๎™‡๎™„๎™–๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™–๎™ˆ๎™๎™ˆ๎™†๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™’๎™“๎™’๎™•๎™—๎™˜๎™‘๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™’๎˜ƒ๎™„๎™๎™ˆ๎™‘๎™„๎™๎™„๎˜ƒ๎˜ƒ๎˜‹๎˜น๎™ˆ๎™‘๎™ˆ๎™Š๎™„๎™–๎˜๎˜ƒ๎˜•๎˜“๎˜”๎˜œ๎˜Œ๎˜‘
๎˜‹๎˜ค๎™Š๎™˜๎™Œ๎™๎™„๎™•๎˜๎˜ฅ๎™„๎™•๎™’๎™๎™„๎™–๎˜๎˜ƒ๎˜•๎˜“๎˜“๎˜˜๎˜ž๎˜ƒ๎˜ฅ๎™„๎™‡๎™Œ๎™Œ๎˜ƒ๎™ˆ๎™—๎˜ƒ๎™„๎™๎˜‘๎˜๎˜ƒ๎˜•๎˜“๎˜”๎˜š๎˜ž๎˜ƒ๎˜ฆ๎™’๎™•๎™•๎™ˆ๎™Œ๎™„๎˜ƒ๎˜‰๎˜ƒ๎˜ฐ๎™Œ๎™•๎™„๎™‘๎™‡๎™„๎˜๎˜ƒ๎˜•๎˜“๎˜”๎˜•๎˜Œ๎˜ƒ๎™–๎™ˆ๎™๎™ˆ๎™†๎™†๎™Œ๎™’๎™‘๎™„๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™‰๎™น๎™•๎™๎™˜๎™๎™„๎˜ƒ
๎™†๎™’๎™•๎™•๎™ˆ๎™–๎™“๎™’๎™‘๎™‡๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎˜ƒ ๎™“๎™„๎™•๎™„๎˜ƒ ๎™ˆ๎™๎˜ƒ ๎™†๎™ฉ๎™๎™†๎™˜๎™๎™’๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎˜ƒ ๎™๎™˜๎™ˆ๎™–๎™—๎™•๎™„๎˜ƒ ๎™ˆ๎™‘๎˜ƒ ๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™—๎™Œ๎™“๎™’๎˜ƒ ๎™†๎™˜๎™„๎™๎™Œ๎™—๎™„๎™—๎™Œ๎™™๎™’๎˜๎˜ƒ ๎™“๎™„๎™•๎™—๎™Œ๎™ˆ๎™‘๎™‡๎™’๎˜ƒ ๎™‡๎™ˆ๎™๎˜ƒ
๎™†๎™’๎™‘๎™’๎™†๎™Œ๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎™—๎™„๎™๎™„๎™ธ๎™’๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎™˜๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™’๎˜ƒ๎™’๎˜ƒ๎™“๎™’๎™…๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™„๎˜ƒ๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™„๎™•๎˜๎˜ƒ๎™ˆ๎™๎˜ƒ๎™†๎™˜๎™„๎™๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™—๎™„๎™๎™๎™„๎˜ƒ๎™„๎˜ƒ๎™†๎™’๎™‘๎™—๎™Œ๎™‘๎™˜๎™„๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ
๎™‘๎˜ƒ๎˜ ๎˜ƒ๎™—๎™„๎™๎™„๎™ธ๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™๎™˜๎™ˆ๎™–๎™—๎™•๎™„๎˜‘
๎˜ฑ๎˜ƒ๎˜ ๎˜ƒ๎™—๎™„๎™๎™„๎™ธ๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™’๎™…๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜‘
๎˜ฝ๎˜ƒ๎˜ ๎˜ƒ๎™™๎™„๎™๎™’๎™•๎˜ƒ๎™†๎™•๎™ด๎™—๎™Œ๎™†๎™’๎˜‘
๎™“๎˜ƒ๎˜ ๎˜ƒ๎™“๎™•๎™’๎™“๎™’๎™•๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™„๎™“๎™•๎™’๎™›๎™Œ๎™๎™„๎™‡๎™„๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎™‰๎™ˆ๎™‘๎™น๎™๎™ˆ๎™‘๎™’๎˜‘
๎™‡๎˜ƒ๎˜ ๎˜ƒ๎™ˆ๎™•๎™•๎™’๎™•๎˜ƒ๎™๎™˜๎™ˆ๎™–๎™—๎™•๎™„๎™๎˜‘
๎™”๎˜ƒ๎˜ ๎˜ƒ๎™“๎™•๎™’๎™“๎™’๎™•๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™’๎™…๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™‘๎™’๎˜ƒ๎™“๎™•๎™ˆ๎™–๎™ˆ๎™‘๎™—๎™„๎˜ƒ๎™ˆ๎™๎˜ƒ๎™‰๎™ˆ๎™‘๎™น๎™๎™ˆ๎™‘๎™’๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™’๎˜ƒ๎˜‹๎˜”๎˜๎™“๎˜Œ
Tabla 1. ๎˜ฑ๎™Œ๎™™๎™ˆ๎™๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎˜ฆ๎™’๎™‘๎šฟ๎™„๎™‘๎™๎™„
Fuente: (Webster, 2000)
Elaborado por: รmbar Guerrero
๎˜‹๎˜บ๎™ˆ๎™…๎™–๎™—๎™ˆ๎™•๎˜๎˜ƒ๎˜•๎˜“๎˜“๎˜“๎˜Œ๎˜ƒ๎™•๎™ˆ๎™†๎™’๎™๎™Œ๎™ˆ๎™‘๎™‡๎™„๎˜ƒ๎™˜๎™—๎™Œ๎™๎™Œ๎™๎™„๎™•๎˜ƒ๎™˜๎™‘๎˜ƒ๎™‘๎™Œ๎™™๎™ˆ๎™๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™†๎™’๎™‘๎šฟ๎™„๎™‘๎™๎™„๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎˜œ๎˜˜๎˜ˆ๎˜๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™˜๎™‘๎˜ƒ๎™™๎™„๎™๎™’๎™•๎˜ƒ๎™†๎™•๎™ด๎™—๎™Œ๎™†๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎˜”๎˜‘๎˜œ๎˜™๎˜ƒ
๎™’๎™…๎™—๎™ˆ๎™‘๎™Œ๎™‡๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™—๎™„๎™…๎™๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™‡๎™Œ๎™–๎™—๎™•๎™Œ๎™…๎™˜๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‘๎™’๎™•๎™๎™„๎™๎˜๎˜ƒ๎™˜๎™‘๎˜ƒ๎™๎™„๎™•๎™Š๎™ˆ๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™ˆ๎™•๎™•๎™’๎™•๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎˜˜๎˜ˆ๎˜ƒ๎™œ๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™“๎™•๎™’๎™“๎™’๎™•๎™†๎™Œ๎™น๎™‘๎˜ƒ
๎™ˆ๎™–๎™“๎™ˆ๎™•๎™„๎™‡๎™„๎˜ƒ๎šณ๎™“๎šด๎˜ƒ๎™Œ๎™Š๎™˜๎™„๎™๎˜ƒ๎™„๎˜ƒ๎˜“๎˜๎˜˜๎˜‘๎˜ƒ๎˜ฏ๎™„๎˜ƒ๎™“๎™’๎™…๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™„๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎˜”๎˜™๎˜š๎˜ƒ๎™“๎™ˆ๎™•๎™—๎™ˆ๎™‘๎™ˆ๎™†๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™„๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜ƒ
๎™˜๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™—๎™„๎™•๎™Œ๎™„๎˜ƒ๎™œ๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™—๎™ˆ๎™•๎™๎™Œ๎™‘รณ๎˜ƒ๎™˜๎™‘๎˜ƒ๎™—๎™„๎™๎™„๎™ธ๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™˜๎™ˆ๎™–๎™—๎™•๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎˜”๎˜”๎˜—๎˜ƒ๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™„๎™‘๎™—๎™ˆ๎™–๎˜‘๎˜ƒ๎˜ถ๎™ˆ๎˜ƒ๎™†๎™’๎™‘๎™–๎™Œ๎™‡๎™ˆ๎™•๎™น๎˜ƒ๎™„๎˜ƒ๎™—๎™’๎™‡๎™„๎˜ƒ๎™๎™„๎˜ƒ
๎™“๎™’๎™…๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™‡๎™’๎™†๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜๎˜ƒ๎™—๎™ฐ๎™†๎™‘๎™Œ๎™†๎™’๎™–๎˜ƒ๎™‡๎™’๎™†๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™œ๎˜ƒ๎™“๎™ˆ๎™•๎™–๎™’๎™‘๎™„๎™๎˜ƒ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™’๎™–๎˜‘
3. RESULTADOS Y DISCUSIร“N
Fortalezas
๎˜จ๎™‘๎˜ƒ ๎™๎™„๎˜ƒ ๎™ˆ๎™‘๎™†๎™˜๎™ˆ๎™–๎™—๎™„๎˜ƒ ๎™–๎™ˆ๎˜ƒ ๎™Œ๎™‡๎™ˆ๎™‘๎™—๎™Œ๎šฟ๎™†๎™น๎˜ƒ ๎™๎™„๎™–๎˜ƒ ๎™–๎™Œ๎™Š๎™˜๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ ๎™‰๎™’๎™•๎™—๎™„๎™๎™ˆ๎™๎™„๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎˜ƒ ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ ๎™˜๎™‘๎™„๎˜ƒ ๎™“๎™๎™„๎™‘๎™—๎™„๎˜ƒ ๎™‡๎™’๎™†๎™ˆ๎™‘๎™—๎™ˆ๎˜ƒ
๎™†๎™’๎™๎™“๎™ˆ๎™—๎™ˆ๎™‘๎™—๎™ˆ๎˜๎˜ƒ๎™๎™„๎˜ƒ๎™ˆ๎™›๎™Œ๎™–๎™—๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™—๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™œ๎˜ƒ๎™๎™„๎˜ƒ๎™ˆ๎™›๎™Œ๎™–๎™—๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™†๎™’๎™‘๎™™๎™ˆ๎™‘๎™Œ๎™’๎™–๎˜ƒ๎™‘๎™„๎™†๎™Œ๎™’๎™‘๎™„๎™๎™ˆ๎™–๎˜ƒ
๎™ˆ๎˜ƒ๎™Œ๎™‘๎™—๎™ˆ๎™•๎™‘๎™„๎™†๎™Œ๎™’๎™‘๎™„๎™๎™ˆ๎™–๎˜‘
Debilidades
๎˜จ๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™ˆ๎™‘๎™†๎™˜๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™Œ๎™‡๎™ˆ๎™‘๎™—๎™Œ๎šฟ๎™†๎™น๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™–๎™Œ๎™Š๎™˜๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎™…๎™Œ๎™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ๎™๎™„๎˜ƒ๎™ˆ๎™›๎™Œ๎™–๎™—๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™…๎™˜๎™•๎™’๎™†๎™•๎™„๎™†๎™Œ๎™„๎˜ƒ
Diseรฑo de una plani๎ฃšcaciรณn estratรฉgica para una carrera universitaria en el Ecuador. pp. 316 - 325 /
Volumen 6, nรบmero 3 / DOI: https://doi.org/10.37431/conectividad.v6i3.328
Fecha de recepciรณn: 20 / 05 / 2025
Fecha de aceptaciรณn: 11 / 06 / 2025
Fecha de publicaciรณn: 18 / 07 / 2025
Instituto Superior Tecnolรณgico Universitario Rumiรฑahui
320
๎™ˆ๎™‘๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™—๎™•๎™ฉ๎™๎™Œ๎™—๎™ˆ๎™–๎˜๎˜ƒ๎™ˆ๎™๎˜ƒ๎™…๎™„๎™๎™’๎˜ƒ๎™“๎™•๎™ˆ๎™–๎™˜๎™“๎™˜๎™ˆ๎™–๎™—๎™’๎˜ƒ๎™œ๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™Œ๎™‘๎™†๎™’๎™‘๎™‰๎™’๎™•๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™Œ๎™‘๎™‰๎™•๎™„๎™ˆ๎™–๎™—๎™•๎™˜๎™†๎™—๎™˜๎™•๎™„๎˜ƒ๎™œ๎˜ƒ๎™๎™„๎™…๎™’๎™•๎™„๎™—๎™’๎™•๎™Œ๎™’๎™–๎˜ƒ
๎™’๎™…๎™–๎™’๎™๎™ˆ๎™—๎™’๎™–๎˜‘
Oportunidades
๎˜จ๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™ˆ๎™‘๎™†๎™˜๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™Œ๎™‡๎™ˆ๎™‘๎™—๎™Œ๎šฟ๎™†๎™น๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™–๎™Œ๎™Š๎™˜๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™’๎™“๎™’๎™•๎™—๎™˜๎™‘๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™๎™„๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ๎™“๎™’๎™๎™ด๎™—๎™Œ๎™†๎™„๎™–๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎˜ฆ๎˜จ๎˜ถ๎˜๎˜ƒ
๎™ˆ๎™๎˜ƒ ๎˜ฆ๎˜ค๎˜ฆ๎˜จ๎˜ถ๎˜ƒ ๎™œ๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎˜ช๎˜ค๎˜ง๎™–๎˜ƒ ๎™”๎™˜๎™ˆ๎˜ƒ ๎™–๎™ˆ๎˜ƒ ๎™“๎™˜๎™ˆ๎™‡๎™ˆ๎™‘๎˜ƒ ๎™„๎™“๎™•๎™’๎™™๎™ˆ๎™†๎™‹๎™„๎™•๎˜๎˜ƒ ๎™“๎™„๎™•๎™—๎™Œ๎™†๎™Œ๎™“๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™ˆ๎™‘๎˜ƒ ๎™“๎™•๎™’๎™œ๎™ˆ๎™†๎™—๎™’๎™–๎˜ƒ ๎™“๎™„๎™•๎™„๎˜ƒ ๎™’๎™…๎™—๎™ˆ๎™‘๎™ˆ๎™•๎˜ƒ
๎šฟ๎™‘๎™„๎™‘๎™†๎™Œ๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™ˆ๎™›๎™—๎™ˆ๎™•๎™‘๎™’๎˜ƒ๎™œ๎˜ƒ๎™†๎™’๎™‘๎™–๎™—๎™•๎™˜๎™Œ๎™•๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™Œ๎™๎™„๎™Š๎™ˆ๎™‘๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜‘
Amenazas
๎˜จ๎™‘๎˜ƒ ๎™๎™„๎˜ƒ ๎™ˆ๎™‘๎™†๎™˜๎™ˆ๎™–๎™—๎™„๎˜ƒ ๎™–๎™ˆ๎˜ƒ ๎™Œ๎™‡๎™ˆ๎™‘๎™—๎™Œ๎šฟ๎™†๎™น๎˜ƒ ๎™๎™„๎™–๎˜ƒ ๎™–๎™Œ๎™Š๎™˜๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ ๎™„๎™๎™ˆ๎™‘๎™„๎™๎™„๎™–๎˜ƒ ๎™“๎™„๎™•๎™„๎˜ƒ ๎™๎™„๎˜ƒ ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ ๎™˜๎™‘๎™„๎˜ƒ ๎™‡๎™ˆ๎™๎™„๎™‘๎™‡๎™„๎˜ƒ ๎™„๎™๎™—๎™„๎˜ƒ
๎™‡๎™ˆ๎˜ƒ ๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™„๎™‘๎™—๎™ˆ๎™–๎˜๎˜ƒ ๎™˜๎™‘๎™„๎˜ƒ ๎™…๎™„๎™๎™„๎˜ƒ ๎™ˆ๎™๎™“๎™๎™ˆ๎™„๎™…๎™Œ๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™Š๎™•๎™„๎™‡๎™˜๎™„๎™‡๎™’๎™–๎˜ƒ ๎™œ๎˜ƒ ๎™๎™„๎™–๎˜ƒ ๎™’๎™“๎™Œ๎™‘๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™๎™ˆ๎™‡๎™Œ๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ
๎™†๎™’๎™๎™˜๎™‘๎™Œ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜‘
Anรกlisis FODA
๎˜ฆ๎™’๎™‘๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™•๎™ˆ๎™–๎™“๎™˜๎™ˆ๎™–๎™—๎™„๎™–๎˜ƒ๎™’๎™…๎™—๎™ˆ๎™‘๎™Œ๎™‡๎™„๎™–๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™‡๎™Œ๎™น๎˜ƒ๎™„๎˜ƒ๎™ˆ๎™‘๎™๎™„๎™๎™„๎™•๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™‰๎™’๎™•๎™—๎™„๎™๎™ˆ๎™๎™„๎™–๎˜ƒ๎™œ๎˜ƒ๎™’๎™“๎™’๎™•๎™—๎™˜๎™‘๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™œ๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™’๎™…๎™—๎™˜๎™™๎™’๎˜ƒ
๎™๎™„๎™–๎˜ƒ๎™–๎™Œ๎™Š๎™˜๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™“๎™•๎™’๎™“๎™˜๎™ˆ๎™–๎™—๎™„๎™–๎˜
โ€ข ๎˜ฒ๎™…๎™—๎™ˆ๎™‘๎™ˆ๎™•๎˜ƒ๎šฟ๎™‘๎™„๎™‘๎™†๎™Œ๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™ˆ๎™›๎™—๎™ˆ๎™•๎™‘๎™’๎˜‘
โ€ข ๎˜ฉ๎™’๎™•๎™—๎™„๎™๎™ˆ๎™†๎™ˆ๎™•๎˜ƒ๎™๎™„๎˜ƒ๎™Œ๎™๎™„๎™Š๎™ˆ๎™‘๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜‘
โ€ข ๎˜ณ๎™˜๎™…๎™๎™Œ๎™†๎™„๎™•๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™•๎™ˆ๎™–๎™˜๎™๎™—๎™„๎™‡๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™“๎™•๎™’๎™œ๎™ˆ๎™†๎™—๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™™๎™Œ๎™‘๎™†๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™œ๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™“๎™•๎™’๎™—๎™ˆ๎™†๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ
๎™Œ๎™‘๎™‘๎™’๎™™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™œ๎˜ƒ๎™†๎™’๎™‘๎™–๎™ˆ๎™•๎™™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™„๎™๎™…๎™Œ๎™ˆ๎™‘๎™—๎™„๎™๎˜‘
๎˜ฆ๎™’๎™‘๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™•๎™ˆ๎™–๎™“๎™˜๎™ˆ๎™–๎™—๎™„๎™–๎˜ƒ๎™’๎™…๎™—๎™ˆ๎™‘๎™Œ๎™‡๎™„๎™–๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™‡๎™Œ๎™น๎˜ƒ๎™„๎˜ƒ๎™ˆ๎™‘๎™๎™„๎™๎™„๎™•๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™‡๎™ˆ๎™…๎™Œ๎™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™œ๎˜ƒ๎™’๎™“๎™’๎™•๎™—๎™˜๎™‘๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™œ๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™’๎™…๎™—๎™˜๎™™๎™’๎˜ƒ
๎™๎™„๎™–๎˜ƒ๎™–๎™Œ๎™Š๎™˜๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™“๎™•๎™’๎™“๎™˜๎™ˆ๎™–๎™—๎™„๎™–๎˜
โ€ข ๎˜ง๎™Œ๎™–๎™—๎™•๎™Œ๎™…๎™˜๎™Œ๎™•๎˜ƒ๎™œ๎˜ƒ ๎™˜๎™—๎™Œ๎™๎™Œ๎™๎™„๎™•๎˜ƒ๎™๎™’๎™–๎˜ƒ ๎™•๎™ˆ๎™†๎™˜๎™•๎™–๎™’๎™–๎˜ƒ ๎™ˆ๎™†๎™’๎™‘๎™น๎™๎™Œ๎™†๎™’๎™–๎˜ƒ ๎™’๎™—๎™’๎™•๎™Š๎™„๎™‡๎™’๎™–๎˜ƒ๎™“๎™’๎™•๎˜ƒ ๎™ˆ๎™๎˜ƒ ๎˜จ๎™–๎™—๎™„๎™‡๎™’๎˜๎˜ƒ ๎™†๎™„๎™‘๎™„๎™๎™Œ๎™๎™„๎™‘๎™‡๎™’๎˜ƒ ๎™ˆ๎™‘๎˜ƒ ๎™๎™„๎˜ƒ
๎™๎™ˆ๎™๎™’๎™•๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™„๎™๎™„๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™‰๎™ด๎™–๎™Œ๎™†๎™„๎™–๎˜‘
โ€ข ๎˜ค๎™“๎™•๎™’๎™™๎™ˆ๎™†๎™‹๎™„๎™•๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™“๎™’๎™๎™ด๎™—๎™Œ๎™†๎™„๎™–๎˜ƒ๎™“๎™พ๎™…๎™๎™Œ๎™†๎™„๎™–๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎˜ฅ๎˜ง๎˜จ๎˜๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™ˆ๎™”๎™˜๎™Œ๎™“๎™„๎™•๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™๎™„๎™…๎™’๎™•๎™„๎™—๎™’๎™•๎™Œ๎™’๎™–๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™’๎™Š๎™ด๎™„๎˜ƒ
๎™„๎˜ƒ๎™๎™„๎˜ƒ๎™™๎™„๎™‘๎™Š๎™˜๎™„๎™•๎™‡๎™Œ๎™„๎˜‘
โ€ข ๎˜ต๎™ˆ๎™‰๎™’๎™•๎™๎™˜๎™๎™„๎™•๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜‘
๎˜ฆ๎™’๎™‘๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™•๎™ˆ๎™–๎™“๎™˜๎™ˆ๎™–๎™—๎™„๎™–๎˜ƒ๎™’๎™…๎™—๎™ˆ๎™‘๎™Œ๎™‡๎™„๎™–๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™‡๎™Œ๎™น๎˜ƒ๎™„๎˜ƒ๎™ˆ๎™‘๎™๎™„๎™๎™„๎™•๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™‰๎™’๎™•๎™—๎™„๎™๎™ˆ๎™๎™„๎™–๎˜ƒ๎™œ๎˜ƒ๎™„๎™๎™ˆ๎™‘๎™„๎™๎™„๎™–๎˜ƒ๎™œ๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™’๎™…๎™—๎™˜๎™™๎™’๎˜ƒ๎™๎™„๎™–๎˜ƒ
๎™–๎™Œ๎™Š๎™˜๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™“๎™•๎™’๎™“๎™˜๎™ˆ๎™–๎™—๎™„๎™–๎˜
โ€ข ๎˜ฆ๎™•๎™ˆ๎™„๎™•๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎™–๎˜ƒ๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™น๎™Š๎™Œ๎™†๎™„๎™–๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™–๎™„๎™—๎™Œ๎™–๎™‰๎™„๎™†๎™ˆ๎™•๎˜ƒ๎™๎™„๎˜ƒ๎™‡๎™ˆ๎™๎™„๎™‘๎™‡๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™„๎™‘๎™—๎™ˆ๎™–๎˜‘
โ€ข ๎˜ฌ๎™๎™“๎™๎™ˆ๎™๎™ˆ๎™‘๎™—๎™„๎™•๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎™–๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™‡๎™’๎™…๎™๎™ˆ๎˜ƒ๎™—๎™Œ๎™—๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜‘
โ€ข ๎˜ช๎™ˆ๎™‘๎™ˆ๎™•๎™„๎™•๎˜ƒ ๎™“๎™˜๎™…๎™๎™Œ๎™†๎™Œ๎™‡๎™„๎™‡๎˜ƒ ๎™„๎™†๎™„๎™‡๎™ฐ๎™๎™Œ๎™†๎™„๎˜ƒ ๎™œ๎˜ƒ ๎™†๎™’๎™‘๎™–๎™—๎™•๎™˜๎™†๎™—๎™Œ๎™™๎™„๎˜ƒ ๎™“๎™„๎™•๎™„๎˜ƒ ๎™๎™ˆ๎™๎™’๎™•๎™„๎™•๎˜ƒ ๎™๎™„๎˜ƒ ๎™’๎™“๎™Œ๎™‘๎™Œ๎™น๎™‘๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™๎™ˆ๎™‡๎™Œ๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ
๎™†๎™’๎™๎™˜๎™‘๎™Œ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜‘
โ€ข ๎˜จ๎™–๎™—๎™„๎™…๎™๎™ˆ๎™†๎™ˆ๎™•๎˜ƒ๎™„๎™†๎™˜๎™ˆ๎™•๎™‡๎™’๎™–๎˜ƒ๎™œ๎˜’๎™†๎™’๎™‘๎™™๎™ˆ๎™‘๎™Œ๎™’๎™–๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™ˆ๎™๎™“๎™•๎™ˆ๎™–๎™„๎™–๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™Š๎™•๎™„๎™‡๎™˜๎™„๎™‡๎™’๎™–๎˜ƒ๎™–๎™ˆ๎™„๎™‘๎˜ƒ๎™†๎™’๎™‘๎™—๎™•๎™„๎™—๎™„๎™‡๎™’๎™–๎˜ƒ
๎™ˆ๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™ˆ๎™๎™“๎™•๎™ˆ๎™–๎™„๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™•๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™•๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™„๎™–๎™„๎™‘๎™—๎™ด๎™„๎˜‘
๎˜ฆ๎™’๎™‘๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™•๎™ˆ๎™–๎™“๎™˜๎™ˆ๎™–๎™—๎™„๎™–๎˜ƒ๎™’๎™…๎™—๎™ˆ๎™‘๎™Œ๎™‡๎™„๎™–๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™‡๎™Œ๎™น๎˜ƒ๎™„๎˜ƒ๎™ˆ๎™‘๎™๎™„๎™๎™„๎™•๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™‡๎™ˆ๎™…๎™Œ๎™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™œ๎˜ƒ๎™„๎™๎™ˆ๎™‘๎™„๎™๎™„๎™–๎˜ƒ๎™œ๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™’๎™…๎™—๎™˜๎™™๎™’๎˜ƒ๎™๎™„๎™–๎˜ƒ
๎™–๎™Œ๎™Š๎™˜๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™“๎™•๎™’๎™“๎™˜๎™ˆ๎™–๎™—๎™„๎™–๎˜
โ€ข ๎˜ฆ๎™’๎™๎™“๎™•๎™’๎™๎™ˆ๎™—๎™ˆ๎™•๎˜ƒ๎™œ๎˜ƒ๎™๎™’๎™—๎™Œ๎™™๎™„๎™•๎˜ƒ๎™„๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™†๎™’๎™๎™„๎™…๎™’๎™•๎™„๎™‡๎™’๎™•๎™ˆ๎™–๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™๎™Œ๎™‘๎™Œ๎™๎™Œ๎™๎™„๎™•๎˜ƒ๎™๎™„๎˜ƒ๎™•๎™ˆ๎™–๎™Œ๎™–๎™—๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜ƒ๎™„๎™๎˜ƒ๎™†๎™„๎™๎™…๎™Œ๎™’๎˜‘
โ€ข ๎˜ต๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™•๎˜ƒ๎™†๎™„๎™“๎™„๎™†๎™Œ๎™—๎™„๎™•๎˜ƒ๎™„๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™†๎™’๎™๎™„๎™…๎™’๎™•๎™„๎™‡๎™’๎™•๎™ˆ๎™–๎˜‘
Diseรฑo de una plani๎ฃšcaciรณn estratรฉgica para una carrera universitaria en el Ecuador. pp. 316 - 325 /
Volumen 6, nรบmero 3 / DOI: https://doi.org/10.37431/conectividad.v6i3.328
Fecha de recepciรณn: 20 / 05 / 2025
Fecha de aceptaciรณn: 11 / 06 / 2025
Fecha de publicaciรณn: 18 / 07 / 2025
Instituto Superior Tecnolรณgico Universitario Rumiรฑahui
321
Propuesta de plani๎šฟcaciรณn de los objetivos estratรฉgicos
๎˜จ๎™‘๎˜ƒ๎™…๎™„๎™–๎™ˆ๎˜ƒ๎™„๎™๎˜ƒ๎™„๎™‘๎™ฉ๎™๎™Œ๎™–๎™Œ๎™–๎˜ƒ๎˜ฉ๎˜ฒ๎˜ง๎˜ค๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™„๎™•๎™’๎™‘๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜๎˜ƒ๎™ˆ๎™‘๎™๎™„๎™๎™„๎™‘๎™‡๎™’๎˜ƒ
๎™†๎™’๎™‘๎˜ƒ๎™๎™’๎™–๎˜ƒ๎˜ฒ๎˜ง๎˜ถ๎˜๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎˜ณ๎˜ฑ๎˜ง๎˜๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎˜ฌ๎˜จ๎˜ถ๎˜ƒ๎™ˆ๎˜ƒ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™‡๎™’๎™•๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎˜ฆ๎˜ค๎˜ฆ๎˜จ๎˜ถ๎˜ƒ๎™ˆ๎™‘๎˜ƒ
๎™‡๎™’๎™†๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜๎˜ƒ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™œ๎˜ƒ๎™™๎™Œ๎™‘๎™†๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™–๎™’๎™†๎™Œ๎™ˆ๎™‡๎™„๎™‡๎˜ƒ๎™†๎™’๎™๎™’๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎˜ƒ๎™„๎˜ƒ๎™†๎™’๎™‘๎™—๎™Œ๎™‘๎™˜๎™„๎™†๎™Œ๎™น๎™‘๎˜
ODS
๎˜ฏ๎™’๎™–๎˜ƒ ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ ๎™–๎™’๎™–๎™—๎™ˆ๎™‘๎™Œ๎™…๎™๎™ˆ๎˜ƒ ๎™”๎™˜๎™ˆ๎˜ƒ ๎™“๎™ˆ๎™•๎™—๎™ˆ๎™‘๎™ˆ๎™†๎™ˆ๎™‘๎˜ƒ ๎™„๎˜ƒ ๎™ˆ๎™–๎™—๎™ˆ๎˜ƒ ๎™ฉ๎™๎™…๎™Œ๎™—๎™’๎˜ƒ ๎™„๎™†๎™„๎™‡๎™ฐ๎™๎™Œ๎™†๎™’๎˜ƒ ๎™–๎™’๎™‘๎˜๎˜ƒ ๎™ˆ๎™๎˜ƒ ๎˜—๎˜ƒ
๎˜จ๎™‡๎™˜๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎˜ฆ๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™œ๎˜ƒ๎™ˆ๎™๎˜ƒ๎˜œ๎˜ƒ๎˜ฌ๎™‘๎™‡๎™˜๎™–๎™—๎™•๎™Œ๎™„๎˜๎˜ƒ๎™Œ๎™‘๎™‘๎™’๎™™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎˜ƒ๎™Œ๎™‘๎™‰๎™•๎™„๎™ˆ๎™–๎™—๎™•๎™˜๎™†๎™—๎™˜๎™•๎™„๎˜‘
Objetivos del PND
๎˜ฒ๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎˜ƒ๎˜•๎˜๎˜ƒ๎˜ฌ๎™๎™“๎™˜๎™๎™–๎™„๎™•๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™†๎™„๎™“๎™„๎™†๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™Œ๎™˜๎™‡๎™„๎™‡๎™„๎™‘๎™ด๎™„๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™ˆ๎™‡๎™˜๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™”๎™˜๎™Œ๎™—๎™„๎™—๎™Œ๎™™๎™„๎˜ƒ๎™ˆ๎˜ƒ๎™Œ๎™‘๎™†๎™๎™˜๎™–๎™Œ๎™™๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ
๎™†๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™œ๎˜ƒ๎™“๎™•๎™’๎™๎™’๎™™๎™Œ๎™ˆ๎™‘๎™‡๎™’๎˜ƒ๎™ˆ๎™–๎™“๎™„๎™†๎™Œ๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™Œ๎™‘๎™—๎™ˆ๎™•๎™†๎™„๎™๎™…๎™Œ๎™’๎˜ƒ๎™†๎™˜๎™๎™—๎™˜๎™•๎™„๎™๎˜‘
Objetivos estratรฉgicos (IES)
๎˜ฒ๎˜จ๎˜ฌ๎˜ƒ ๎˜”๎˜‘๎˜๎˜ƒ ๎˜ณ๎™•๎™’๎™œ๎™ˆ๎™†๎™—๎™„๎™•๎˜ƒ ๎™ˆ๎™๎˜ƒ ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ ๎™„๎™†๎™„๎™‡๎™ฐ๎™๎™Œ๎™†๎™’๎˜ƒ ๎™†๎™’๎™‘๎˜ƒ ๎™‰๎™˜๎™‘๎™‡๎™„๎™๎™ˆ๎™‘๎™—๎™’๎˜ƒ ๎™ˆ๎™‘๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™„๎™™๎™„๎™‘๎™†๎™ˆ๎™–๎˜ƒ ๎™†๎™Œ๎™ˆ๎™‘๎™—๎™ด๎šฟ๎™†๎™’๎™–๎˜๎˜ƒ
๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™น๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ ๎™œ๎˜ƒ ๎™†๎™˜๎™๎™—๎™˜๎™•๎™„๎™๎™ˆ๎™–๎˜๎˜ƒ ๎™†๎™’๎™‘๎˜ƒ ๎™ˆ๎™๎˜ƒ ๎™†๎™’๎™๎™“๎™•๎™’๎™๎™Œ๎™–๎™’๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™†๎™’๎™‘๎™—๎™•๎™Œ๎™…๎™˜๎™Œ๎™•๎˜ƒ ๎™„๎˜ƒ ๎™๎™„๎˜ƒ ๎™–๎™’๎™๎™˜๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™“๎™•๎™’๎™…๎™๎™ˆ๎™๎™„๎™–๎˜ƒ
๎™Š๎™ˆ๎™‘๎™ˆ๎™•๎™„๎™‡๎™’๎™–๎˜ƒ๎™“๎™’๎™•๎˜ƒ๎™๎™„๎˜ƒ๎™‡๎™ˆ๎™–๎™Œ๎™Š๎™˜๎™„๎™๎™‡๎™„๎™‡๎˜ƒ๎™–๎™’๎™†๎™Œ๎™„๎™๎˜๎˜ƒ๎™ˆ๎™๎˜ƒ๎™‡๎™ˆ๎™—๎™ˆ๎™•๎™Œ๎™’๎™•๎™’๎˜ƒ๎™„๎™๎™…๎™Œ๎™ˆ๎™‘๎™—๎™„๎™๎˜ƒ๎™œ๎˜ƒ๎™ˆ๎™๎˜ƒ๎™†๎™„๎™๎™…๎™Œ๎™’๎˜ƒ๎™†๎™๎™Œ๎™๎™ฉ๎™—๎™Œ๎™†๎™’๎˜‘
๎˜ฒ๎˜จ๎˜ฌ๎˜ƒ ๎˜•๎˜‘๎˜๎˜ƒ ๎˜ฉ๎™’๎™•๎™—๎™„๎™๎™ˆ๎™†๎™ˆ๎™•๎˜ƒ ๎™ˆ๎™๎˜ƒ ๎™–๎™Œ๎™–๎™—๎™ˆ๎™๎™„๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™ˆ๎˜ƒ ๎™Œ๎™‘๎™‘๎™’๎™™๎™„๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ ๎™’๎™•๎™Œ๎™ˆ๎™‘๎™—๎™„๎™‡๎™’๎˜ƒ ๎™„๎˜ƒ ๎™๎™„๎˜ƒ ๎™Š๎™ˆ๎™‘๎™ˆ๎™•๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™‡๎™ˆ๎˜ƒ
๎™†๎™’๎™‘๎™’๎™†๎™Œ๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎™–๎˜๎˜ƒ๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™’๎™Š๎™ด๎™„๎™–๎˜๎˜ƒ๎™†๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™‰๎™’๎™•๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™“๎™•๎™’๎™‰๎™ˆ๎™–๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ๎™œ๎˜ƒ๎™„๎™“๎™’๎™•๎™—๎™„๎™•๎˜ƒ๎™„๎˜ƒ๎™๎™„๎˜ƒ๎™–๎™’๎™๎™˜๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™„๎˜ƒ๎™๎™’๎™–๎˜ƒ
๎™“๎™•๎™’๎™…๎™๎™ˆ๎™๎™„๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™–๎™’๎™†๎™Œ๎™ˆ๎™‡๎™„๎™‡๎˜‘
๎˜ฒ๎˜จ๎˜ฌ๎˜ƒ๎˜–๎˜‘๎˜๎˜ƒ๎˜ฉ๎™’๎™•๎™—๎™„๎™๎™ˆ๎™†๎™ˆ๎™•๎˜ƒ๎™๎™„๎˜ƒ๎™‰๎™˜๎™‘๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™™๎™Œ๎™‘๎™†๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™–๎™’๎™†๎™Œ๎™ˆ๎™‡๎™„๎™‡๎˜ƒ๎™๎™ˆ๎™‡๎™Œ๎™„๎™‘๎™—๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™ˆ๎™๎™ˆ๎™†๎™˜๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™“๎™•๎™’๎™Š๎™•๎™„๎™๎™„๎™–๎˜ƒ
๎™œ๎˜ƒ๎™“๎™•๎™’๎™œ๎™ˆ๎™†๎™—๎™’๎™–๎˜ƒ๎™—๎™•๎™„๎™‘๎™–๎™‡๎™Œ๎™–๎™†๎™Œ๎™“๎™๎™Œ๎™‘๎™„๎™•๎™Œ๎™’๎™–๎˜๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™๎™ˆ๎™๎™’๎™•๎™„๎™•๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™‰๎™’๎™•๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™“๎™•๎™’๎™‰๎™ˆ๎™–๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ๎™Œ๎™‘๎™—๎™ˆ๎™Š๎™•๎™„๎™๎˜ƒ๎™œ๎˜ƒ
๎™†๎™’๎™‘๎™—๎™•๎™Œ๎™…๎™˜๎™Œ๎™•๎˜ƒ๎™„๎™๎˜ƒ๎™๎™ˆ๎™๎™’๎™•๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™†๎™’๎™‘๎™‡๎™Œ๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™™๎™Œ๎™‡๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™–๎™’๎™†๎™Œ๎™ˆ๎™‡๎™„๎™‡๎˜‘
๎˜จ๎™‘๎˜ƒ ๎™๎™„๎˜ƒ ๎™–๎™Œ๎™Š๎™˜๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎˜ƒ ๎™—๎™„๎™…๎™๎™„๎˜ƒ ๎™–๎™ˆ๎˜ƒ ๎™‡๎™ˆ๎™—๎™„๎™๎™๎™„๎™‘๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎˜ƒ ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜ƒ ๎™†๎™’๎™‘๎˜ƒ ๎™–๎™˜๎™–๎˜ƒ ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ˆ๎™Š๎™Œ๎™„๎™–๎˜ƒ
๎™—๎™ฉ๎™†๎™—๎™Œ๎™†๎™„๎™–๎˜๎˜ƒ๎™„๎™†๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™’๎™“๎™ˆ๎™•๎™„๎™—๎™Œ๎™™๎™„๎™–๎˜ƒ๎™œ๎˜ƒ๎™ˆ๎™๎˜ƒ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™‡๎™’๎™•๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™ˆ๎™‡๎™Œ๎™†๎™Œ๎™น๎™‘๎˜
Tabla 2. ๎˜ฒ๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜ƒ๎˜๎˜ƒ๎™„๎™†๎™„๎™‡๎™ˆ๎™๎™Œ๎™„๎˜๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ˆ๎™Š๎™Œ๎™„๎™–๎˜ƒ๎™—๎™ฉ๎™†๎™—๎™Œ๎™†๎™„๎™–๎˜๎˜ƒ๎™„๎™†๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™’๎™“๎™ˆ๎™•๎™„๎™—๎™Œ๎™™๎™„๎™–๎˜ƒ
๎™ˆ๎˜ƒ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™‡๎™’๎™•๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™ˆ๎™‡๎™Œ๎™†๎™Œ๎™น๎™‘
Objetivos estratรฉgicos
(carrera) Estrategias tรกcticas Acciones operativas Indicador (fรณrmula)
Crear carreras
๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™น๎™Š๎™Œ๎™†๎™„๎™–๎˜ƒ ๎™“๎™„๎™•๎™„๎˜ƒ
๎™–๎™„๎™—๎™Œ๎™–๎™‰๎™„๎™†๎™ˆ๎™•๎˜ƒ ๎™๎™„๎˜ƒ ๎™‡๎™ˆ๎™๎™„๎™‘๎™‡๎™„๎˜ƒ ๎™‡๎™ˆ๎˜ƒ
estudiantes
๎˜ค๎™“๎™•๎™’๎™…๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎™–๎˜ƒ
๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™น๎™Š๎™Œ๎™†๎™„๎™–๎˜ƒ๎™“๎™’๎™•๎˜ƒ๎™“๎™„๎™•๎™—๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ
๎˜ถ๎˜จ๎˜ฑ๎˜จ๎˜ถ๎˜ฆ๎˜ผ๎˜ท๎˜ƒ๎™œ๎˜ƒ๎™ˆ๎™๎˜ƒ๎˜ฆ๎˜ค๎˜ฆ๎˜จ๎˜ถ
๎˜ง๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™„๎™•๎˜ƒ ๎™ˆ๎™๎˜ƒ ๎™“๎™ˆ๎™•๎šฟ๎™๎˜ƒ
๎™“๎™•๎™’๎™‰๎™ˆ๎™–๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎™–๎˜ƒ
๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎™–๎˜ƒ๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™น๎™Š๎™Œ๎™†๎™„๎™–
๎˜†๎˜ƒ ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎™–๎˜ƒ ๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™น๎™Š๎™Œ๎™†๎™„๎™–๎˜ƒ
๎™†๎™•๎™ˆ๎™„๎™‡๎™„๎™–๎˜ƒ ๎˜’๎˜ƒ ๎˜†๎˜ƒ ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎™–๎˜ƒ
๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™น๎™Š๎™Œ๎™†๎™„๎™–๎˜ƒ ๎™—๎™’๎™—๎™„๎™๎™ˆ๎™–
๎˜ฌ๎™๎™“๎™๎™ˆ๎™๎™ˆ๎™‘๎™—๎™„๎™•๎˜ƒ ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎™–๎˜ƒ ๎™†๎™’๎™‘๎˜ƒ
๎™‡๎™’๎™…๎™๎™ˆ๎˜ƒ๎™—๎™Œ๎™—๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘
๎˜ค๎™“๎™•๎™’๎™…๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎˜ƒ ๎™‡๎™’๎™…๎™๎™ˆ๎˜ƒ
๎™—๎™Œ๎™—๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™“๎™’๎™•๎˜ƒ ๎™“๎™„๎™•๎™—๎™ˆ๎˜ƒ ๎™‡๎™ˆ๎™๎˜ƒ
๎˜ถ๎˜จ๎˜ฑ๎˜จ๎˜ถ๎˜ฆ๎˜ผ๎˜ท๎˜ƒ๎™œ๎˜ƒ๎™ˆ๎™๎˜ƒ๎˜ฆ๎˜ค๎˜ฆ๎˜จ๎˜ถ
๎˜ง๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™„๎™•๎˜ƒ ๎™˜๎™‘๎™„๎˜ƒ
๎™–๎™˜๎™…๎™‡๎™Œ๎™™๎™Œ๎™–๎™Œ๎™น๎™‘๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™†๎™„๎™‡๎™„๎˜ƒ
๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™๎™„๎˜ƒ๎™’๎™…๎™—๎™ˆ๎™‘๎™†๎™Œ๎™น๎™‘๎˜ƒ
๎™‡๎™ˆ๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™‡๎™’๎™…๎™๎™ˆ๎˜ƒ๎™—๎™Œ๎™—๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘
๎˜†๎˜ƒ ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎™–๎˜ƒ ๎™†๎™’๎™‘๎˜ƒ
๎™‡๎™’๎™…๎™๎™ˆ๎˜ƒ ๎™—๎™Œ๎™—๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ
๎™Œ๎™๎™“๎™๎™ˆ๎™๎™ˆ๎™‘๎™—๎™„๎™‡๎™„๎™–๎˜ƒ ๎˜’๎˜ƒ ๎˜†๎˜ƒ
carreras con doble
๎™—๎™Œ๎™—๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™—๎™’๎™—๎™„๎™๎™ˆ๎™–
๎˜ณ๎™˜๎™…๎™๎™Œ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™•๎™ˆ๎™–๎™˜๎™๎™—๎™„๎™‡๎™’๎™–๎˜ƒ
๎™‡๎™ˆ๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™“๎™•๎™’๎™œ๎™ˆ๎™†๎™—๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ
๎™™๎™Œ๎™‘๎™†๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™œ๎˜ƒ ๎™‡๎™ˆ๎˜ƒ
๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™ˆ๎™‘๎˜ƒ
๎™“๎™•๎™’๎™—๎™ˆ๎™†๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ ๎™Œ๎™‘๎™‘๎™’๎™™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™œ๎˜ƒ
๎™†๎™’๎™‘๎™–๎™ˆ๎™•๎™™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™„๎™๎™…๎™Œ๎™ˆ๎™‘๎™—๎™„๎™๎˜ƒ
๎™ˆ๎™‘๎˜ƒ๎™•๎™ˆ๎™™๎™Œ๎™–๎™—๎™„๎™–๎˜ƒ๎™Œ๎™‘๎™‡๎™ˆ๎™›๎™„๎™‡๎™„๎™–
๎˜จ๎™๎™ˆ๎™†๎™˜๎™—๎™„๎™•๎˜ƒ ๎™“๎™•๎™’๎™œ๎™ˆ๎™†๎™—๎™’๎™–๎˜ƒ
๎™‡๎™ˆ๎˜ƒ ๎™™๎™Œ๎™‘๎™†๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™œ๎˜ƒ
๎™‡๎™ˆ๎˜ƒ ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™ˆ๎™‘๎˜ƒ
๎™“๎™•๎™’๎™—๎™ˆ๎™†๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ ๎™Œ๎™‘๎™‘๎™’๎™™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™œ๎˜ƒ
๎™†๎™’๎™‘๎™–๎™ˆ๎™•๎™™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™„๎™๎™…๎™Œ๎™ˆ๎™‘๎™—๎™„๎™
๎˜ง๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™„๎™•๎˜ƒ ๎™“๎™•๎™’๎™œ๎™ˆ๎™†๎™—๎™’๎™–๎˜ƒ
๎™‡๎™ˆ๎˜ƒ ๎™™๎™Œ๎™‘๎™†๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™œ๎˜ƒ
๎™‡๎™ˆ๎˜ƒ ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™ˆ๎™‘๎˜ƒ
๎™“๎™•๎™’๎™—๎™ˆ๎™†๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ๎™Œ๎™‘๎™‘๎™’๎™™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™œ๎˜ƒ
๎™†๎™’๎™‘๎™–๎™ˆ๎™•๎™™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™„๎™๎™…๎™Œ๎™ˆ๎™‘๎™—๎™„๎™
๎˜†๎˜ƒ ๎™“๎™•๎™’๎™œ๎™ˆ๎™†๎™—๎™’๎™–๎˜ƒ ๎™“๎™˜๎™…๎™๎™Œ๎™†๎™„๎™‡๎™’๎™–๎˜ƒ
๎˜’๎˜ƒ ๎˜†๎˜ƒ ๎™“๎™•๎™’๎™œ๎™ˆ๎™†๎™—๎™’๎™–๎˜ƒ
๎™“๎™˜๎™…๎™๎™Œ๎™†๎™„๎™‡๎™’๎™–๎˜ƒ ๎™—๎™’๎™—๎™„๎™๎™ˆ๎™–
๎˜ฒ๎™…๎™—๎™ˆ๎™‘๎™ˆ๎™•๎˜ƒ ๎šฟ๎™‘๎™„๎™‘๎™†๎™Œ๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ
๎™ˆ๎™›๎™—๎™ˆ๎™•๎™‘๎™’
Presentarse a los
๎™†๎™’๎™‘๎™†๎™˜๎™•๎™–๎™’๎™–๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™’๎™…๎™—๎™ˆ๎™‘๎™ˆ๎™•๎˜ƒ๎™ˆ๎™๎˜ƒ
๎šฟ๎™‘๎™„๎™‘๎™†๎™Œ๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™ˆ๎™›๎™—๎™ˆ๎™•๎™‘๎™’
๎˜ณ๎™„๎™•๎™—๎™Œ๎™†๎™Œ๎™“๎™„๎™•๎˜ƒ ๎™ˆ๎™‘๎˜ƒ
๎™†๎™’๎™‘๎™†๎™˜๎™•๎™–๎™’๎™–๎˜ƒ ๎™“๎™„๎™•๎™„๎˜ƒ ๎™’๎™…๎™—๎™ˆ๎™‘๎™ˆ๎™•๎˜ƒ
๎šฟ๎™‘๎™„๎™‘๎™†๎™Œ๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™ˆ๎™›๎™—๎™ˆ๎™•๎™‘๎™’
๎˜†๎˜ƒ ๎šฟ๎™‘๎™„๎™‘๎™†๎™Œ๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎™–๎˜ƒ
๎™’๎™…๎™—๎™ˆ๎™‘๎™Œ๎™‡๎™’๎™–๎˜ƒ ๎˜’๎˜ƒ ๎˜†๎˜ƒ
๎šฟ๎™‘๎™„๎™‘๎™†๎™Œ๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎™–๎˜ƒ ๎™—๎™’๎™—๎™„๎™๎™ˆ๎™–
Diseรฑo de una plani๎ฃšcaciรณn estratรฉgica para una carrera universitaria en el Ecuador. pp. 316 - 325 /
Volumen 6, nรบmero 3 / DOI: https://doi.org/10.37431/conectividad.v6i3.328
Fecha de recepciรณn: 20 / 05 / 2025
Fecha de aceptaciรณn: 11 / 06 / 2025
Fecha de publicaciรณn: 18 / 07 / 2025
Instituto Superior Tecnolรณgico Universitario Rumiรฑahui
322
Objetivos estratรฉgicos
(carrera) Estrategias tรกcticas Acciones operativas Indicador (fรณrmula)
๎˜ง๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™„๎™•๎˜ƒ ๎™˜๎™‘๎˜ƒ ๎™“๎™๎™„๎™‘๎˜ƒ ๎™‡๎™ˆ๎˜ƒ
๎™„๎™˜๎™—๎™’๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™–๎™„๎™—๎™Œ๎™–๎™‰๎™„๎™†๎™ˆ๎™•๎˜ƒ
las necesidades de la
๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘
๎˜จ๎™๎™ˆ๎™†๎™˜๎™—๎™„๎™•๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™„๎™†๎™—๎™Œ๎™™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ
๎™„๎™˜๎™—๎™’๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘ ๎˜ณ๎™•๎™’๎™“๎™’๎™‘๎™ˆ๎™•๎˜ƒ๎™„๎™†๎™—๎™Œ๎™™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ
๎™„๎™˜๎™—๎™’๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘
๎˜†๎˜ƒ๎™“๎™๎™„๎™‘๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™„๎™˜๎™—๎™’๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎˜’๎˜ƒ
๎˜†๎˜ƒ ๎™“๎™๎™„๎™‘๎™ˆ๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™„๎™˜๎™—๎™’๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ
totales
๎˜ช๎™ˆ๎™‘๎™ˆ๎™•๎™„๎™•๎˜ƒ ๎™“๎™˜๎™…๎™๎™Œ๎™†๎™Œ๎™‡๎™„๎™‡๎˜ƒ
๎™„๎™†๎™„๎™‡๎™ฐ๎™๎™Œ๎™†๎™„๎˜ƒ ๎™œ๎˜ƒ ๎™†๎™’๎™‘๎™–๎™—๎™•๎™˜๎™†๎™—๎™Œ๎™™๎™„๎˜ƒ
๎™“๎™„๎™•๎™„๎˜ƒ ๎™๎™ˆ๎™๎™’๎™•๎™„๎™•๎˜ƒ ๎™๎™„๎˜ƒ ๎™’๎™“๎™Œ๎™‘๎™Œ๎™น๎™‘๎˜ƒ
de los medios de
๎™†๎™’๎™๎™˜๎™‘๎™Œ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™œ๎˜ƒ๎™‰๎™’๎™•๎™—๎™„๎™๎™ˆ๎™†๎™ˆ๎™•๎˜ƒ
๎™๎™„๎˜ƒ๎™Œ๎™๎™„๎™Š๎™ˆ๎™‘๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™
๎˜ง๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™„๎™•๎˜ƒ ๎™๎™„๎™—๎™ˆ๎™•๎™Œ๎™„๎™๎˜ƒ
๎™Œ๎™‘๎™‰๎™’๎™•๎™๎™„๎™—๎™Œ๎™™๎™’๎˜ƒ๎™“๎™˜๎™…๎™๎™Œ๎™†๎™Œ๎™—๎™„๎™•๎™Œ๎™’
๎˜ง๎™„๎™•๎˜ƒ ๎™ˆ๎™‘๎™—๎™•๎™ˆ๎™™๎™Œ๎™–๎™—๎™„๎™–๎˜ƒ
a los medios de
comunicaciones sobre
๎™๎™’๎™–๎˜ƒ ๎™„๎™™๎™„๎™‘๎™†๎™ˆ๎™–๎˜ƒ ๎™„๎™†๎™„๎™‡๎™ฐ๎™๎™Œ๎™†๎™’๎™–๎˜ƒ
๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘
๎˜†๎˜ƒ๎™“๎™˜๎™…๎™๎™Œ๎™†๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™•๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™‡๎™„๎™–๎˜ƒ
๎˜’๎˜ƒ๎˜†๎˜ƒ๎™“๎™˜๎™…๎™๎™Œ๎™†๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™—๎™’๎™—๎™„๎™๎™ˆ๎™–
Elaborado por: รmbar Guerrero
๎˜ค๎™‡๎™ˆ๎™๎™ฉ๎™–๎˜๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™„๎™๎˜ƒ๎™„๎™‘๎™ฉ๎™๎™Œ๎™–๎™Œ๎™–๎˜ƒ๎˜ฉ๎˜ฒ๎˜ง๎˜ค๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™„๎™•๎™’๎™‘๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜๎˜ƒ๎™ˆ๎™‘๎™๎™„๎™๎™„๎™‘๎™‡๎™’๎˜ƒ
๎™†๎™’๎™‘๎˜ƒ๎™๎™’๎™–๎˜ƒ๎˜ฒ๎˜ง๎˜ถ๎˜๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎˜ณ๎˜ฑ๎˜ง๎˜๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎˜ฌ๎˜จ๎˜ถ๎˜ƒ๎™ˆ๎˜ƒ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™‡๎™’๎™•๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎˜ฆ๎˜ค๎˜ฆ๎˜จ๎˜ถ๎˜ƒ๎™ˆ๎™‘๎˜ƒ
๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™œ๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™–๎™’๎™“๎™’๎™•๎™—๎™ˆ๎˜ƒ๎˜‹๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™„๎˜Œ๎˜ƒ๎™†๎™’๎™๎™’๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎˜ƒ๎™„๎˜ƒ๎™†๎™’๎™‘๎™—๎™Œ๎™‘๎™˜๎™„๎™†๎™Œ๎™น๎™‘๎˜
ODS
๎˜ฏ๎™’๎™–๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ๎™–๎™’๎™–๎™—๎™ˆ๎™‘๎™Œ๎™…๎™๎™ˆ๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™“๎™ˆ๎™•๎™—๎™ˆ๎™‘๎™ˆ๎™†๎™ˆ๎™‘๎˜ƒ๎™„๎˜ƒ๎™ˆ๎™–๎™—๎™ˆ๎˜ƒ๎™ฉ๎™๎™…๎™Œ๎™—๎™’๎˜ƒ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™’๎˜ƒ๎™ˆ๎™–๎˜ƒ๎™ˆ๎™๎˜ƒ๎˜”๎˜™๎˜ƒ๎˜ณ๎™„๎™๎˜๎˜ƒ
๎™๎™˜๎™–๎™—๎™Œ๎™†๎™Œ๎™„๎˜ƒ๎™ˆ๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™–๎™น๎™๎™Œ๎™‡๎™„๎™–
Objetivos del PND
๎˜ฒ๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎˜ƒ ๎˜œ๎˜‘๎˜ƒ ๎˜ณ๎™•๎™’๎™“๎™ˆ๎™‘๎™‡๎™ˆ๎™•๎˜ƒ ๎™๎™„๎˜ƒ ๎™†๎™’๎™‘๎™–๎™—๎™•๎™˜๎™†๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™˜๎™‘๎˜ƒ ๎˜จ๎™–๎™—๎™„๎™‡๎™’๎˜ƒ ๎™ˆ๎šฟ๎™†๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎˜๎˜ƒ ๎™—๎™•๎™„๎™‘๎™–๎™“๎™„๎™•๎™ˆ๎™‘๎™—๎™ˆ๎˜ƒ ๎™œ๎˜ƒ ๎™’๎™•๎™Œ๎™ˆ๎™‘๎™—๎™„๎™‡๎™’๎˜ƒ ๎™„๎™๎˜ƒ
bienestar social
Objetivos estratรฉgicos (IES)
๎˜ฒ๎˜จ๎˜ฌ๎˜ƒ๎˜—๎˜‘๎˜๎˜ƒ๎˜ฉ๎™’๎™•๎™—๎™„๎™๎™ˆ๎™†๎™ˆ๎™•๎˜ƒ๎™๎™„๎™–๎˜ƒ๎˜ฆ๎™„๎™“๎™„๎™†๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎˜ฌ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎™ˆ๎™–
๎˜จ๎™‘๎˜ƒ ๎™๎™„๎˜ƒ ๎™–๎™Œ๎™Š๎™˜๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎˜ƒ ๎™—๎™„๎™…๎™๎™„๎˜ƒ ๎™–๎™ˆ๎˜ƒ ๎™‡๎™ˆ๎™—๎™„๎™๎™๎™„๎™‘๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎˜ƒ ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜ƒ ๎™†๎™’๎™‘๎˜ƒ ๎™–๎™˜๎™–๎˜ƒ ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ˆ๎™Š๎™Œ๎™„๎™–๎˜ƒ
๎™—๎™ฉ๎™†๎™—๎™Œ๎™†๎™„๎™–๎˜๎˜ƒ๎™„๎™†๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™’๎™“๎™ˆ๎™•๎™„๎™—๎™Œ๎™™๎™„๎™–๎˜ƒ๎™œ๎˜ƒ๎™ˆ๎™๎˜ƒ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™‡๎™’๎™•๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™ˆ๎™‡๎™Œ๎™†๎™Œ๎™น๎™‘๎˜
Tabla 3. ๎˜ฒ๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜ƒ๎˜๎˜ƒ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™’๎™–๎˜๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ˆ๎™Š๎™Œ๎™„๎™–๎˜ƒ๎™—๎™ฉ๎™†๎™—๎™Œ๎™†๎™„๎™–๎˜๎˜ƒ๎™„๎™†๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ
๎™’๎™“๎™ˆ๎™•๎™„๎™—๎™Œ๎™™๎™„๎™–๎˜ƒ๎™ˆ๎˜ƒ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™‡๎™’๎™•๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™ˆ๎™‡๎™Œ๎™†๎™Œ๎™น๎™‘
Objetivos estratรฉgicos
(carrera) Estrategias tรกcticas Acciones operativas Indicador (fรณrmula)
๎˜ง๎™Œ๎™–๎™—๎™•๎™Œ๎™…๎™˜๎™Œ๎™•๎˜ƒ ๎™œ๎˜ƒ ๎™˜๎™—๎™Œ๎™๎™Œ๎™๎™„๎™•๎˜ƒ ๎™๎™’๎™–๎˜ƒ
๎™•๎™ˆ๎™†๎™˜๎™•๎™–๎™’๎™–๎˜ƒ ๎™ˆ๎™†๎™’๎™‘๎™น๎™๎™Œ๎™†๎™’๎™–๎˜ƒ
๎™’๎™—๎™’๎™•๎™Š๎™„๎™‡๎™’๎™–๎˜ƒ ๎™“๎™’๎™•๎˜ƒ ๎™ˆ๎™๎˜ƒ ๎˜จ๎™–๎™—๎™„๎™‡๎™’๎˜๎˜ƒ
๎™†๎™„๎™‘๎™„๎™๎™Œ๎™๎™„๎™‘๎™‡๎™’๎˜ƒ ๎™ˆ๎™‘๎˜ƒ ๎™๎™„๎˜ƒ ๎™๎™ˆ๎™๎™’๎™•๎™„๎˜ƒ
๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎™–๎˜ƒ ๎™Œ๎™‘๎™–๎™—๎™„๎™๎™„๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ ๎™‰๎™ด๎™–๎™Œ๎™†๎™„๎™–
๎˜ต๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™•๎˜ƒ ๎™˜๎™‘๎™„๎˜ƒ
๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™†๎™’๎™‘๎™น๎™๎™Œ๎™†๎™„๎˜๎˜ƒ
๎™‡๎™„๎™‘๎™‡๎™’๎˜ƒ ๎™“๎™•๎™Œ๎™’๎™•๎™Œ๎™‡๎™„๎™‡๎˜ƒ ๎™„๎˜ƒ ๎™๎™„๎™–๎˜ƒ
verdades necesidades
๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎˜ƒ ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘
๎˜ต๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™•๎˜ƒ ๎™˜๎™‘๎˜ƒ
levantamiento de
las necesidades
๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎˜ƒ ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘
๎˜†๎˜ƒ๎™‘๎™ˆ๎™†๎™ˆ๎™–๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™•๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™‡๎™„๎™–๎˜ƒ๎˜’๎˜ƒ
๎˜†๎˜ƒ๎™‘๎™ˆ๎™†๎™ˆ๎™–๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™—๎™’๎™—๎™„๎™๎™ˆ๎™–
๎˜ค๎™“๎™•๎™’๎™™๎™ˆ๎™†๎™‹๎™„๎™•๎˜ƒ ๎™๎™„๎™–๎˜ƒ ๎™“๎™’๎™๎™ด๎™—๎™Œ๎™†๎™„๎™–๎˜ƒ
๎™“๎™พ๎™…๎™๎™Œ๎™†๎™„๎™–๎˜ƒ ๎™†๎™’๎™‘๎˜ƒ ๎™ˆ๎™๎˜ƒ ๎˜ฅ๎˜ง๎˜จ๎˜๎˜ƒ ๎™“๎™„๎™•๎™„๎˜ƒ
๎™ˆ๎™”๎™˜๎™Œ๎™“๎™„๎™•๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™๎™„๎™…๎™’๎™•๎™„๎™—๎™’๎™•๎™Œ๎™’๎™–๎˜ƒ๎™†๎™’๎™‘๎˜ƒ
๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™’๎™Š๎™ด๎™„๎˜ƒ ๎™„๎˜ƒ ๎™๎™„๎˜ƒ ๎™™๎™„๎™‘๎™Š๎™˜๎™„๎™•๎™‡๎™Œ๎™„๎˜ƒ
๎˜ต๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™•๎˜ƒ ๎™˜๎™‘๎™„๎˜ƒ
๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™“๎™„๎™•๎™„๎˜ƒ
๎™๎™„๎˜ƒ ๎™†๎™’๎™๎™“๎™•๎™„๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™’๎™–๎˜ƒ
๎™ˆ๎™”๎™˜๎™Œ๎™“๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎™…๎™’๎™•๎™„๎™—๎™’๎™•๎™Œ๎™’
๎˜ต๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™•๎˜ƒ ๎™˜๎™‘๎˜ƒ
levantamiento de las
necesidades de los
๎™ˆ๎™”๎™˜๎™Œ๎™“๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎™…๎™’๎™•๎™„๎™—๎™’๎™•๎™Œ๎™’
๎˜†๎˜ƒ๎™๎™„๎™…๎™’๎™•๎™„๎™—๎™’๎™•๎™Œ๎™’๎™–๎˜ƒ๎™ˆ๎™”๎™˜๎™Œ๎™“๎™„๎™‡๎™’๎™–๎˜ƒ๎˜’๎˜ƒ
๎˜†๎˜ƒ๎™๎™„๎™…๎™’๎™•๎™„๎™—๎™’๎™•๎™Œ๎™’๎™–๎˜ƒ๎™ˆ๎™”๎™˜๎™Œ๎™“๎™„๎™‡๎™’๎™–๎˜ƒ
totales
๎˜ต๎™ˆ๎™‰๎™’๎™•๎™๎™˜๎™๎™„๎™•๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎™–๎˜ƒ
๎™‡๎™ˆ๎˜ƒ ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™
๎˜ณ๎™•๎™’๎™“๎™’๎™‘๎™ˆ๎™•๎˜ƒ ๎™‘๎™˜๎™ˆ๎™™๎™’๎™–๎˜ƒ
๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ
institucional eliminado
actividades innecesarias
๎˜ต๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™•๎˜ƒ ๎™˜๎™‘๎˜ƒ
levantamiento de los
๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘
๎˜†๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎™–๎˜ƒ๎™•๎™ˆ๎™‰๎™’๎™•๎™๎™˜๎™๎™„๎™‡๎™’๎™–๎˜ƒ๎˜’๎˜ƒ
๎˜†๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎™–๎˜ƒ๎™—๎™’๎™—๎™„๎™๎™ˆ๎™–
๎˜ฆ๎™’๎™๎™“๎™•๎™’๎™๎™ˆ๎™—๎™ˆ๎™•๎˜ƒ ๎™œ๎˜ƒ ๎™๎™’๎™—๎™Œ๎™™๎™„๎™•๎˜ƒ
a los colaboradores
๎™“๎™„๎™•๎™„๎˜ƒ ๎™๎™Œ๎™‘๎™Œ๎™๎™Œ๎™๎™„๎™•๎˜ƒ ๎™๎™„๎˜ƒ
resistencia al cambio
๎˜ฌ๎™๎™“๎™๎™ˆ๎™๎™ˆ๎™‘๎™—๎™„๎™•๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™–๎™Œ๎™–๎™—๎™ˆ๎™๎™„๎™–๎˜ƒ
๎™‡๎™ˆ๎˜ƒ ๎™†๎™’๎™๎™“๎™ˆ๎™‘๎™–๎™„๎™†๎™Œ๎™น๎™‘ ๎˜ง๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™„๎™•๎˜ƒ ๎™“๎™๎™„๎™‘๎™ˆ๎™–๎˜ƒ
๎™‡๎™ˆ๎˜ƒ ๎™†๎™’๎™๎™“๎™ˆ๎™‘๎™–๎™„๎™†๎™Œ๎™น๎™‘
๎˜†๎˜ƒ๎™–๎™Œ๎™–๎™—๎™ˆ๎™๎™„๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™†๎™’๎™๎™“๎™ˆ๎™‘-
๎™–๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™†๎™•๎™ˆ๎™„๎™‡๎™’๎™–๎˜ƒ๎˜’๎˜ƒ๎˜†๎˜ƒ๎™–๎™Œ๎™–๎™—๎™ˆ-
๎™๎™„๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™†๎™’๎™๎™“๎™ˆ๎™‘๎™–๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ
totales
Diseรฑo de una plani๎ฃšcaciรณn estratรฉgica para una carrera universitaria en el Ecuador. pp. 316 - 325 /
Volumen 6, nรบmero 3 / DOI: https://doi.org/10.37431/conectividad.v6i3.328
Fecha de recepciรณn: 20 / 05 / 2025
Fecha de aceptaciรณn: 11 / 06 / 2025
Fecha de publicaciรณn: 18 / 07 / 2025
Instituto Superior Tecnolรณgico Universitario Rumiรฑahui
323
Objetivos estratรฉgicos
(carrera) Estrategias tรกcticas Acciones operativas Indicador (fรณrmula)
๎˜ต๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™•๎˜ƒ ๎™†๎™„๎™“๎™„๎™†๎™Œ๎™—๎™„๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ ๎™„๎˜ƒ
los colaboradores
๎˜ฌ๎™๎™“๎™๎™ˆ๎™๎™ˆ๎™‘๎™—๎™„๎™•๎˜ƒ ๎™๎™„๎™–๎˜ƒ
๎™†๎™„๎™“๎™„๎™†๎™Œ๎™—๎™„๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ
๎™“๎™•๎™’๎™“๎™˜๎™ˆ๎™–๎™—๎™„๎™–
๎˜ง๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™„๎™•๎˜ƒ ๎™“๎™๎™„๎™‘๎™ˆ๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ
๎™†๎™„๎™“๎™„๎™†๎™Œ๎™—๎™„๎™†๎™Œ๎™น๎™‘
๎˜†๎˜ƒ๎™†๎™„๎™“๎™„๎™†๎™Œ๎™—๎™„๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ
๎™•๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™‡๎™„๎™–๎˜ƒ๎˜’๎˜ƒ๎˜†๎˜ƒ
๎™†๎™„๎™“๎™„๎™†๎™Œ๎™—๎™„๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™—๎™’๎™—๎™„๎™๎™ˆ๎™–
๎˜จ๎™–๎™—๎™„๎™…๎™๎™ˆ๎™†๎™ˆ๎™•๎˜ƒ ๎™„๎™†๎™˜๎™ˆ๎™•๎™‡๎™’๎™–๎˜ƒ ๎™œ๎˜’
๎™†๎™’๎™‘๎™™๎™ˆ๎™‘๎™Œ๎™’๎™–๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™ˆ๎™๎™“๎™•๎™ˆ๎™–๎™„๎™–๎˜ƒ
๎™“๎™„๎™•๎™„๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™Š๎™•๎™„๎™‡๎™˜๎™„๎™‡๎™’๎™–๎˜ƒ๎™–๎™ˆ๎™„๎™‘๎˜ƒ
๎™†๎™’๎™‘๎™—๎™•๎™„๎™—๎™„๎™‡๎™’๎™–๎˜ƒ ๎™ˆ๎™‘๎˜ƒ ๎™๎™„๎˜ƒ ๎™ˆ๎™๎™“๎™•๎™ˆ๎™–๎™„๎˜ƒ
๎™”๎™˜๎™ˆ๎˜ƒ๎™•๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™•๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™„๎™–๎™„๎™‘๎™—๎™ด๎™„
๎˜น๎™ˆ๎™•๎™Œ๎šฟ๎™†๎™„๎™•๎˜ƒ ๎™๎™„๎˜ƒ
๎™ˆ๎™๎™“๎™๎™ˆ๎™„๎™…๎™Œ๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™’๎™–๎˜ƒ
๎™Š๎™•๎™„๎™‡๎™˜๎™„๎™‡๎™’๎™–
๎˜ง๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™„๎™•๎˜ƒ๎™„๎™†๎™˜๎™ˆ๎™•๎™‡๎™’๎™–๎˜ƒ๎™œ๎˜’๎™’๎˜ƒ
convenios
๎˜†๎˜ƒ๎™„๎™†๎™˜๎™ˆ๎™•๎™‡๎™’๎™–๎˜ƒ๎™œ๎˜’๎™’๎˜ƒ๎™†๎™’๎™‘๎™™๎™ˆ๎™‘๎™Œ๎™’๎™–๎˜ƒ
๎šฟ๎™•๎™๎™„๎™‡๎™’๎™–๎˜ƒ๎˜’๎˜ƒ๎˜†๎˜ƒ๎™„๎™†๎™˜๎™ˆ๎™•๎™‡๎™’๎™–๎˜ƒ๎™œ๎˜’๎™’๎˜ƒ
convenios totales
Elaborado por: รmbar Guerrero
๎˜จ๎™‘๎˜ƒ๎™’๎™—๎™•๎™„๎™–๎˜ƒ๎™“๎™„๎™๎™„๎™…๎™•๎™„๎™–๎˜๎˜ƒ๎™๎™„๎˜ƒ๎™๎™„๎™—๎™•๎™Œ๎™๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™ˆ๎™๎˜ƒ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜ƒ๎™ˆ๎™–-
๎™—๎™„๎™•๎™ฉ๎˜ƒ๎™†๎™’๎™‘๎™‰๎™’๎™•๎™๎™„๎™‡๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™–๎™Œ๎™Š๎™˜๎™Œ๎™ˆ๎™‘๎™—๎™ˆ๎˜ƒ๎™๎™„๎™‘๎™ˆ๎™•๎™„๎˜
Figura 1. ๎˜ฒ๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„
Elaborado por: รmbar Guerrero
4. CONCLUSIONES
โ€ข ๎˜ณ๎™„๎™•๎™„๎˜ƒ ๎™ˆ๎™๎˜ƒ ๎™‡๎™Œ๎™–๎™ˆ๎™ธ๎™’๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎˜ƒ ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ ๎™–๎™ˆ๎˜ƒ ๎™†๎™’๎™‘๎™–๎™Œ๎™‡๎™ˆ๎™•๎™น๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎˜ฒ๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎˜ง๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ
๎˜ถ๎™’๎™–๎™—๎™ˆ๎™‘๎™Œ๎™…๎™๎™ˆ๎˜ƒ ๎˜‹๎˜ฒ๎˜ง๎˜ถ๎˜Œ๎˜๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎™๎˜ƒ ๎˜ณ๎™๎™„๎™‘๎˜ƒ ๎˜ฑ๎™„๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎˜ง๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ ๎˜‹๎˜ณ๎˜ฑ๎˜ง๎˜Œ๎˜๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ
๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎˜ƒ ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™ˆ๎™‡๎™˜๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™–๎™˜๎™“๎™ˆ๎™•๎™Œ๎™’๎™•๎˜๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™‡๎™’๎™•๎™ˆ๎™–๎˜ƒ ๎™‡๎™ˆ๎™๎˜ƒ ๎˜ฆ๎™’๎™‘๎™–๎™ˆ๎™๎™’๎˜ƒ ๎™‡๎™ˆ๎˜ƒ
๎˜ค๎™–๎™ˆ๎™Š๎™˜๎™•๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎˜ƒ ๎˜ฆ๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎˜ƒ ๎˜จ๎™‡๎™˜๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎˜ถ๎™˜๎™“๎™ˆ๎™•๎™Œ๎™’๎™•๎˜ƒ ๎˜‹๎˜ฆ๎˜ค๎˜ฆ๎˜จ๎˜ถ๎˜Œ๎˜ƒ ๎™œ๎˜ƒ ๎™ˆ๎™๎˜ƒ ๎™„๎™‘๎™ฉ๎™๎™Œ๎™–๎™Œ๎™–๎˜ƒ ๎˜ฉ๎˜ฒ๎˜ง๎˜ค๎˜๎˜ƒ
๎™“๎™„๎™•๎™„๎˜ƒ๎™ˆ๎™๎˜ƒ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ˆ๎™Š๎™Œ๎™„๎™–๎˜ƒ๎™—๎™ฉ๎™†๎™—๎™Œ๎™†๎™„๎™–๎˜๎˜ƒ๎™„๎™†๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ
๎™’๎™“๎™ˆ๎™•๎™„๎™—๎™Œ๎™™๎™„๎™–๎˜๎˜ƒ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™‡๎™’๎™•๎™ˆ๎™–๎˜๎˜ƒ๎™๎™ˆ๎™—๎™„๎™–๎˜๎˜ƒ๎™“๎™’๎™•๎™†๎™ˆ๎™‘๎™—๎™„๎™๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™„๎™™๎™„๎™‘๎™†๎™ˆ๎˜ƒ๎™œ๎˜ƒ๎™•๎™ˆ๎™–๎™“๎™’๎™‘๎™–๎™„๎™…๎™๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎™–๎™ˆ๎™Š๎™˜๎™Œ๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜๎˜ƒ๎™œ๎™„๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ
๎™—๎™’๎™‡๎™’๎™–๎˜ƒ๎™ˆ๎™–๎™—๎™’๎™–๎˜ƒ๎™†๎™’๎™๎™“๎™’๎™‘๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎™…๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™„๎™•๎˜ƒ๎™„๎™๎™Œ๎™‘๎™ˆ๎™„๎™‡๎™’๎™–๎˜ƒ๎™ˆ๎™‘๎™—๎™•๎™ˆ๎˜ƒ๎™–๎™ด๎˜‘๎˜ƒ๎˜ค๎™‡๎™ˆ๎™๎™ฉ๎™–๎˜๎˜ƒ๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ
๎™Š๎™„๎™•๎™„๎™‘๎™—๎™Œ๎™๎™„๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ๎™“๎™’๎™•๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎™–๎˜ƒ๎™“๎™’๎™•๎™”๎™˜๎™ˆ๎˜ƒ๎™•๎™ˆ๎™–๎™“๎™’๎™‘๎™‡๎™ˆ๎˜ƒ๎™„๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™‘๎™ˆ๎™†๎™ˆ๎™–๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ
๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎šฟ๎™‘๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™ˆ๎™๎™’๎™•๎™„๎™•๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™ˆ๎™‡๎™˜๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™–๎™˜๎™“๎™ˆ๎™•๎™Œ๎™’๎™•๎˜๎˜ƒ๎™๎™’๎™‘๎™Œ๎™—๎™’๎™•๎™ˆ๎™„๎™•๎˜ƒ๎™œ๎˜ƒ
๎™ˆ๎™™๎™„๎™๎™˜๎™„๎™•๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™„๎™™๎™„๎™‘๎™†๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜‘
โ€ข ๎˜จ๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™‡๎™’๎™•๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™‡๎™’๎™†๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™“๎™•๎™’๎™“๎™’๎™‘๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™•๎™ˆ๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎™–๎˜ƒ๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™น๎™Š๎™Œ๎™†๎™„๎™–๎˜๎˜ƒ๎™‡๎™ˆ๎™…๎™Œ๎™‡๎™’๎˜ƒ๎™„๎˜ƒ
๎™”๎™˜๎™ˆ๎˜๎˜ƒ ๎™ˆ๎™‘๎˜ƒ ๎™™๎™„๎™•๎™Œ๎™„๎™–๎˜ƒ ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™ˆ๎™‡๎™˜๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™–๎™˜๎™“๎™ˆ๎™•๎™Œ๎™’๎™•๎˜ƒ ๎™†๎™’๎™๎™’๎˜ƒ ๎™๎™„๎˜ƒ ๎˜ธ๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™‡๎™„๎™‡๎˜ƒ ๎˜ฌ๎™‘๎™‡๎™’๎™„๎™๎™ฐ๎™•๎™Œ๎™†๎™„๎˜๎˜ƒ ๎™๎™„๎˜ƒ
๎˜ณ๎™’๎™‘๎™—๎™Œ๎šฟ๎™†๎™„๎˜ƒ๎˜ธ๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎˜ฆ๎™„๎™—๎™น๎™๎™Œ๎™†๎™„๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎˜จ๎™†๎™˜๎™„๎™‡๎™’๎™•๎˜๎˜ƒ๎™๎™„๎˜ƒ๎˜จ๎™–๎™†๎™˜๎™ˆ๎™๎™„๎˜ƒ๎˜ณ๎™’๎™๎™Œ๎™—๎™ฐ๎™†๎™‘๎™Œ๎™†๎™„๎˜ƒ๎˜ฑ๎™„๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜๎˜ƒ๎™๎™„๎˜ƒ๎˜ธ๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™‡๎™„๎™‡๎˜ƒ
๎˜ฐ๎™ˆ๎™—๎™•๎™’๎™“๎™’๎™๎™Œ๎™—๎™„๎™‘๎™„๎˜ƒ๎˜ธ๎˜ฐ๎˜จ๎˜ท๎˜๎˜ƒ๎™๎™„๎˜ƒ๎˜จ๎™–๎™†๎™˜๎™ˆ๎™๎™„๎˜ƒ๎˜ถ๎™˜๎™“๎™ˆ๎™•๎™Œ๎™’๎™•๎˜ƒ๎˜ณ๎™’๎™๎™Œ๎™—๎™ฐ๎™†๎™‘๎™Œ๎™†๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎˜ฆ๎™‹๎™Œ๎™๎™…๎™’๎™•๎™„๎™๎™’๎˜๎˜ƒ๎™๎™„๎˜ƒ๎˜ธ๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ
๎™๎™„๎™–๎˜ƒ ๎˜ฉ๎™˜๎™ˆ๎™•๎™๎™„๎™–๎˜ƒ ๎˜ค๎™•๎™๎™„๎™‡๎™„๎™–๎˜ƒ ๎˜จ๎˜ถ๎˜ณ๎˜จ๎˜๎˜ƒ ๎™ˆ๎˜ƒ ๎˜ฌ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™—๎™’๎™–๎˜ƒ ๎˜ท๎™ˆ๎™†๎™‘๎™’๎™๎™น๎™Š๎™Œ๎™†๎™’๎™–๎˜ƒ ๎™’๎™‰๎™ˆ๎™•๎™—๎™„๎™‘๎˜ƒ ๎™“๎™•๎™’๎™Š๎™•๎™„๎™๎™„๎™–๎˜ƒ ๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™น๎™Š๎™Œ๎™†๎™’๎™–๎˜‘๎˜ƒ
๎˜ณ๎™’๎™•๎˜ƒ๎™๎™’๎˜ƒ๎™—๎™„๎™‘๎™—๎™’๎˜๎˜ƒ๎™๎™„๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎™…๎™ˆ๎˜ƒ๎™“๎™•๎™’๎™œ๎™ˆ๎™†๎™—๎™„๎™•๎™–๎™ˆ๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™†๎™’๎™๎™“๎™ˆ๎™—๎™Œ๎™•๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™”๎™˜๎™ˆ๎˜ƒ๎™’๎™‰๎™ˆ๎™•๎™—๎™„๎™‘๎˜ƒ
๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™’๎™Š๎™ด๎™„๎™–๎˜๎˜ƒ๎™“๎™•๎™’๎™“๎™’๎™‘๎™ˆ๎™•๎˜ƒ๎™—๎™ˆ๎™†๎™‘๎™’๎™๎™’๎™Š๎™ด๎™„๎™–๎˜ƒ๎™„๎™๎™—๎™ˆ๎™•๎™‘๎™„๎™—๎™Œ๎™™๎™„๎™–๎˜ƒ๎™ˆ๎˜ƒ๎™Œ๎™๎™“๎™๎™ˆ๎™๎™ˆ๎™‘๎™—๎™„๎™•๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™‡๎™’๎™…๎™๎™ˆ๎˜ƒ๎™—๎™Œ๎™—๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜‘
โ€ข ๎˜จ๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™‡๎™’๎™•๎˜ƒ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎˜ƒ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™“๎™•๎™’๎™“๎™’๎™‘๎™ˆ๎˜ƒ๎™‰๎™’๎™๎™ˆ๎™‘๎™—๎™„๎™•๎˜ƒ๎™๎™„๎˜ƒ ๎™“๎™˜๎™…๎™๎™Œ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™‡๎™ˆ๎˜ƒ๎™•๎™ˆ๎™–๎™˜๎™๎™—๎™„๎™‡๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ
๎™—๎™’๎™‡๎™’๎™–๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™“๎™•๎™’๎™œ๎™ˆ๎™†๎™—๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™™๎™Œ๎™‘๎™†๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™œ๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ๎™“๎™’๎™•๎™”๎™˜๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™•๎™’๎™‡๎™˜๎™†๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™„๎™†๎™„๎™‡๎™ฐ๎™๎™Œ๎™†๎™„๎˜ƒ๎™‡๎™ˆ๎™…๎™ˆ๎˜ƒ
๎™–๎™ˆ๎™•๎˜ƒ๎™‡๎™Œ๎™‰๎™˜๎™‘๎™‡๎™Œ๎™‡๎™„๎˜‘๎˜ƒ๎˜ค๎™–๎™ด๎˜ƒ๎™†๎™’๎™๎™’๎˜ƒ๎™—๎™„๎™๎™…๎™Œ๎™ฐ๎™‘๎˜๎˜ƒ๎™“๎™„๎™•๎™—๎™Œ๎™†๎™Œ๎™“๎™„๎™•๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™†๎™’๎™‘๎™†๎™˜๎™•๎™–๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎šฟ๎™‘๎™„๎™‘๎™†๎™Œ๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™ˆ๎™›๎™—๎™ˆ๎™•๎™‘๎™’๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ
๎™ˆ๎™๎˜ƒ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™“๎™•๎™’๎™œ๎™ˆ๎™†๎™—๎™’๎™–๎˜‘๎˜ƒ๎˜ง๎™ˆ๎˜ƒ๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™‰๎™’๎™•๎™๎™„๎˜ƒ๎™๎™„๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™Š๎™„๎™‘๎™„๎˜ƒ๎™™๎™Œ๎™–๎™Œ๎™…๎™Œ๎™๎™Œ๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™„๎˜ƒ๎™“๎™„๎™•๎™—๎™Œ๎™•๎˜ƒ๎™‡๎™ˆ๎˜ƒ
๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜‘
Diseรฑo de una plani๎ฃšcaciรณn estratรฉgica para una carrera universitaria en el Ecuador. pp. 316 - 325 /
Volumen 6, nรบmero 3 / DOI: https://doi.org/10.37431/conectividad.v6i3.328
Fecha de recepciรณn: 20 / 05 / 2025
Fecha de aceptaciรณn: 11 / 06 / 2025
Fecha de publicaciรณn: 18 / 07 / 2025
Instituto Superior Tecnolรณgico Universitario Rumiรฑahui
324
โ€ข ๎˜จ๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™‡๎™’๎™•๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™™๎™Œ๎™‘๎™†๎™˜๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™–๎™’๎™†๎™Œ๎™ˆ๎™‡๎™„๎™‡๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™“๎™•๎™’๎™“๎™’๎™‘๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™„๎™•๎˜ƒ๎™“๎™๎™„๎™‘๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™„๎™˜๎™—๎™’๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ
๎™“๎™„๎™•๎™„๎˜ƒ๎™†๎™˜๎™…๎™•๎™Œ๎™•๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™‘๎™ˆ๎™†๎™ˆ๎™–๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™„๎™‡๎™Œ๎™†๎™Œ๎™’๎™‘๎™„๎™๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜๎˜ƒ๎™‡๎™ˆ๎™…๎™Œ๎™‡๎™’๎˜ƒ๎™„๎˜ƒ๎™๎™„๎˜ƒ๎™๎™Œ๎™๎™Œ๎™—๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎™“๎™•๎™ˆ๎™–๎™˜๎™“๎™˜๎™ˆ๎™–๎™—๎™’๎˜ƒ
๎™‡๎™ˆ๎™๎˜ƒ ๎˜จ๎™–๎™—๎™„๎™‡๎™’๎˜‘๎˜ƒ ๎˜ค๎™‡๎™ˆ๎™๎™ฉ๎™–๎˜๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™Š๎™ˆ๎™‘๎™ˆ๎™•๎™„๎™•๎˜ƒ ๎™“๎™˜๎™…๎™๎™Œ๎™†๎™Œ๎™‡๎™„๎™‡๎˜ƒ ๎™„๎™†๎™„๎™‡๎™ฐ๎™๎™Œ๎™†๎™„๎˜ƒ ๎™”๎™˜๎™ˆ๎˜ƒ ๎™†๎™’๎™‘๎™—๎™•๎™Œ๎™…๎™˜๎™œ๎™„๎˜ƒ ๎™„๎™๎˜ƒ ๎™†๎™•๎™ˆ๎™†๎™Œ๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ
๎™“๎™•๎™’๎™‰๎™ˆ๎™–๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ๎™œ๎˜ƒ๎™‰๎™’๎™•๎™—๎™„๎™๎™ˆ๎™†๎™Œ๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™Œ๎™๎™„๎™Š๎™ˆ๎™‘๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜‘
โ€ข ๎˜จ๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎™Œ๎™‘๎™‡๎™Œ๎™†๎™„๎™‡๎™’๎™•๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™œ๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™–๎™’๎™“๎™’๎™•๎™—๎™ˆ๎˜ƒ๎™–๎™ˆ๎˜ƒ๎™“๎™•๎™’๎™“๎™’๎™‘๎™ˆ๎˜ƒ๎™•๎™ˆ๎™‰๎™’๎™•๎™๎™˜๎™๎™„๎™•๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™“๎™•๎™’๎™†๎™ˆ๎™–๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ
๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎šฟ๎™‘๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™Œ๎™‘๎™Œ๎™๎™Œ๎™๎™„๎™•๎˜ƒ๎™๎™„๎˜ƒ๎™…๎™˜๎™•๎™’๎™†๎™•๎™„๎™†๎™Œ๎™„๎˜‘๎˜ƒ๎˜ค๎™‡๎™ˆ๎™๎™ฉ๎™–๎˜๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™‡๎™Œ๎™–๎™—๎™•๎™Œ๎™…๎™˜๎™Œ๎™•๎˜ƒ๎™œ๎˜ƒ
๎™’๎™“๎™—๎™Œ๎™๎™Œ๎™๎™„๎™•๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™•๎™ˆ๎™†๎™˜๎™•๎™–๎™’๎™–๎˜ƒ๎™’๎™—๎™’๎™•๎™Š๎™„๎™‡๎™’๎™–๎˜ƒ๎™“๎™’๎™•๎˜ƒ๎™ˆ๎™๎˜ƒ๎˜จ๎™–๎™—๎™„๎™‡๎™’๎˜‘๎˜ƒ๎˜ณ๎™’๎™•๎˜ƒ๎™’๎™—๎™•๎™„๎˜ƒ๎™“๎™„๎™•๎™—๎™ˆ๎˜๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™…๎™˜๎™ˆ๎™‘๎™„๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™„๎™๎˜ƒ
๎™‡๎™ˆ๎™“๎™ˆ๎™‘๎™‡๎™ˆ๎˜ƒ ๎™‡๎™ˆ๎™๎˜ƒ ๎™†๎™’๎™๎™“๎™•๎™’๎™๎™Œ๎™–๎™’๎˜ƒ ๎™œ๎˜ƒ ๎™๎™’๎™—๎™Œ๎™™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™†๎™’๎™๎™„๎™…๎™’๎™•๎™„๎™‡๎™’๎™•๎™ˆ๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™๎™„๎˜ƒ ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™“๎™„๎™•๎™„๎˜ƒ ๎™ˆ๎™๎˜ƒ
๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ๎™œ๎˜ƒ๎™ˆ๎™๎™ˆ๎™†๎™˜๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™“๎™๎™„๎™‘๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™ˆ๎™๎™’๎™•๎™„๎˜๎˜ƒ๎™„๎™‡๎™ˆ๎™†๎™˜๎™„๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™„๎™๎™„๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™‰๎™ด๎™–๎™Œ๎™†๎™„๎™–๎˜๎˜ƒ
๎™“๎™„๎™Š๎™’๎™–๎˜๎˜ƒ๎™†๎™’๎™๎™“๎™•๎™„๎™–๎˜ƒ๎™“๎™พ๎™…๎™๎™Œ๎™†๎™„๎™–๎˜๎˜ƒ๎™†๎™’๎™๎™“๎™•๎™„๎™–๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎˜ฅ๎˜ง๎˜จ๎˜๎˜ƒ๎™†๎™„๎™“๎™„๎™†๎™Œ๎™—๎™„๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜๎˜ƒ๎™„๎™†๎™˜๎™ˆ๎™•๎™‡๎™’๎™–๎˜ƒ๎™œ๎˜’๎™’๎˜ƒ๎™†๎™’๎™‘๎™™๎™ˆ๎™‘๎™Œ๎™’๎™–๎˜‘
5. RECOMENDACIONES
โ€ข ๎˜ต๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™•๎˜ƒ๎™˜๎™‘๎˜ƒ ๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™’๎˜ƒ๎™†๎™’๎™‘๎˜ƒ ๎™๎™’๎™–๎˜ƒ ๎™•๎™ˆ๎™–๎™˜๎™๎™—๎™„๎™‡๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ ๎™Œ๎™๎™“๎™๎™ˆ๎™๎™ˆ๎™‘๎™—๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎™‡๎™Œ๎™–๎™ˆ๎™ธ๎™’๎˜ƒ ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ
๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™“๎™•๎™’๎™“๎™˜๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™น๎™‘๎˜‘
โ€ข ๎˜ต๎™ˆ๎™„๎™๎™Œ๎™๎™„๎™•๎˜ƒ๎™˜๎™‘๎˜ƒ๎™“๎™๎™„๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™ˆ๎™๎™’๎™•๎™„๎™–๎˜ƒ๎™†๎™’๎™‘๎˜ƒ๎™ˆ๎™๎˜ƒ๎™„๎™‘๎™ฉ๎™๎™Œ๎™–๎™Œ๎™–๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎™๎™’๎™‘๎™Œ๎™—๎™’๎™•๎™ˆ๎™’๎˜ƒ๎™œ๎˜ƒ๎™–๎™ˆ๎™Š๎™˜๎™Œ๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ
๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™“๎™•๎™’๎™“๎™˜๎™ˆ๎™–๎™—๎™„๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™ˆ๎˜ƒ๎™ˆ๎™–๎™—๎™˜๎™‡๎™Œ๎™’๎˜‘
REFERENCIAS
๎˜ค๎™Š๎™˜๎™Œ๎™๎™„๎™•๎˜๎˜ฅ๎™„๎˜ค๎™Š๎™˜๎™Œ๎™๎™„๎™•๎˜๎˜ฅ๎™„๎™•๎™’๎™๎™„๎™–๎˜๎˜ƒ๎˜ถ๎˜‘๎˜ƒ๎˜‹๎˜•๎˜“๎˜“๎˜˜๎˜Œ๎˜‘๎˜ƒ๎˜ฉ๎™น๎™•๎™๎™˜๎™๎™„๎™–๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™ˆ๎™๎˜ƒ๎™†๎™ฉ๎™๎™†๎™˜๎™๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™๎™˜๎™ˆ๎™–๎™—๎™•๎™„๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™Œ๎™‘๎™™๎™ˆ๎™–๎™—๎™Œ๎™Š๎™„๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ
๎™‡๎™ˆ๎˜ƒ๎™–๎™„๎™๎™˜๎™‡๎˜‘๎˜ƒSalud en Tabasco, 11๎˜๎˜ƒ๎˜–๎˜–๎˜–๎˜๎˜–๎˜–๎˜›๎˜‘
๎˜ฅ๎™„๎™‡๎™Œ๎™Œ๎˜๎˜ƒ๎˜ฐ๎˜‘๎˜๎˜ƒ๎˜ฆ๎™„๎™–๎™—๎™Œ๎™๎™๎™’๎˜๎˜ƒ๎˜ญ๎˜‘๎˜๎˜ƒ๎˜‰๎˜ƒ๎˜ช๎™˜๎™Œ๎™๎™๎™ˆ๎™‘๎˜๎˜ƒ๎˜ค๎˜‘๎˜ƒ๎˜‹๎˜•๎˜“๎˜”๎˜š๎˜Œ๎˜‘๎˜ƒ๎˜ท๎™„๎™๎™„๎™ธ๎™’๎˜ƒ๎™น๎™“๎™—๎™Œ๎™๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™๎™˜๎™ˆ๎™–๎™—๎™•๎™„๎˜‘๎˜ƒInnovaciones de
negocios, 5๎˜‹๎˜”๎˜Œ๎˜๎˜ƒ๎˜˜๎˜–๎˜๎˜™๎˜˜๎˜‘
๎˜ฅ๎™’๎™‘๎™Œ๎™๎™๎™„๎˜๎˜ƒ๎˜น๎˜‘๎˜๎˜ƒ๎˜ฆ๎™‹๎™ฉ๎™™๎™ˆ๎™๎˜๎˜ƒ๎˜ค๎˜‘๎˜๎˜ƒ๎˜‰๎˜ƒ๎˜ฆ๎™„๎™๎™‡๎™ˆ๎™•๎™น๎™‘๎˜๎˜ƒ๎˜ญ๎˜‘๎˜ƒ๎˜‹๎˜•๎˜“๎˜•๎˜“๎˜Œ๎˜‘๎˜ƒ๎˜จ๎™๎˜ƒ๎™™๎™„๎™๎™’๎™•๎˜ƒ๎™„๎™Š๎™•๎™ˆ๎™Š๎™„๎™‡๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ
๎™ˆ๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™‡๎™ˆ๎™‘๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™–๎™˜๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™’๎˜‘๎˜ƒJournal of Business and entrepreneurial, 4๎˜‹๎˜–๎˜Œ๎˜‘๎˜ƒ๎™‹๎™—๎™—๎™“๎™–๎˜๎˜’๎˜’๎™‡๎™’๎™Œ๎˜‘
๎™’๎™•๎™Š๎˜’๎˜”๎˜“๎˜‘๎˜–๎˜š๎˜œ๎˜˜๎˜™๎˜’๎™๎™…๎™ˆ๎™–๎˜‘๎™™๎˜—๎™Œ๎˜•๎˜‘๎˜™๎˜œ
๎˜ฆ๎™‹๎™Œ๎™†๎™„๎˜ƒ๎˜น๎™ˆ๎™Š๎™„๎˜๎˜ƒ๎˜ค๎˜‘๎˜ƒ๎˜ค๎˜‘๎˜๎˜ƒ๎˜‰๎˜ƒ๎˜จ๎™•๎™„๎™๎™’๎˜ƒ๎›ˆ๎™๎™™๎™„๎™•๎™ˆ๎™๎˜๎˜ƒ๎˜ญ๎˜‘๎˜ƒ๎˜ฆ๎˜‘๎˜ƒ๎˜‹๎˜•๎˜“๎˜•๎˜—๎˜Œ๎˜‘๎˜ƒ๎˜ฌ๎™๎™“๎™’๎™•๎™—๎™„๎™‘๎™†๎™Œ๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™ˆ๎™‘๎˜ƒ
๎™๎™„๎™–๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™ˆ๎™‡๎™˜๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™–๎™˜๎™“๎™ˆ๎™•๎™Œ๎™’๎™•๎˜‘๎˜ƒRevista Conrado, 20๎˜‹๎˜œ๎˜™๎˜Œ๎˜๎˜ƒ๎˜”๎˜•๎˜œ๎˜๎˜”๎˜–๎˜›๎˜‘
๎˜ฆ๎™‹๎™Œ๎™”๎™˜๎™Œ๎™—๎™’๎˜ƒ๎˜ท๎™Œ๎™Š๎™˜๎™„๎˜๎˜ƒ๎˜ช๎˜‘๎˜ƒ๎˜ณ๎˜‘๎˜๎˜ƒ๎˜ณ๎™๎™˜๎™„๎˜ƒ๎˜ณ๎™„๎™•๎™•๎™„๎™๎™ˆ๎™–๎˜๎˜ƒ๎˜ฑ๎˜‘๎˜ƒ๎˜น๎˜‘๎˜๎˜ƒ๎˜‰๎˜ƒ๎˜ช๎™’๎™‘๎™๎™ฉ๎™๎™ˆ๎™๎˜ƒ๎˜ฅ๎™ˆ๎™‘๎™ด๎™—๎™ˆ๎™๎˜๎˜ƒ๎˜ฑ๎˜‘๎˜ƒ๎˜‹๎˜•๎˜“๎˜•๎˜•๎˜Œ๎˜‘๎˜ƒ๎˜ณ๎™๎™„๎™‘๎™ˆ๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ
๎™“๎™„๎™•๎™„๎˜ƒ๎™๎™„๎˜ƒ๎™๎™ˆ๎™๎™’๎™•๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™„๎™‡๎™๎™Œ๎™‘๎™Œ๎™–๎™—๎™•๎™„๎™—๎™Œ๎™™๎™„๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ๎™˜๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™—๎™„๎™•๎™Œ๎™„๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎˜จ๎™†๎™˜๎™„๎™‡๎™’๎™•๎˜‘๎˜ƒ
Revista Avences, 24๎˜‹๎˜”๎˜Œ๎˜‘
๎˜ฆ๎™’๎™•๎™•๎™ˆ๎™Œ๎™„๎˜๎˜ƒ๎˜ถ๎˜‘๎˜๎˜ƒ๎˜‰๎˜ƒ๎˜ฐ๎™Œ๎™•๎™„๎™‘๎™‡๎™„๎˜๎˜ƒ๎˜ฉ๎˜‘๎˜ƒ๎˜‹๎˜•๎˜“๎˜”๎˜•๎˜Œ๎˜‘๎˜ƒ๎˜ง๎˜ธ๎˜ค๎˜ด๎˜ธ๎˜ค๎˜ฏ๎˜๎˜ƒ๎˜ฆ๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™“๎™ˆ๎™•๎™†๎™Œ๎™…๎™Œ๎™‡๎™„๎˜ƒ๎™“๎™’๎™•๎˜ƒ๎™‡๎™’๎™†๎™ˆ๎™‘๎™—๎™ˆ๎™–๎˜ƒ๎™œ๎˜ƒ๎™„๎™๎™˜๎™๎™‘๎™’๎™–๎˜ƒ๎™ˆ๎™‘๎˜ƒ
๎™๎™„๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™˜๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™—๎™„๎™•๎™Œ๎™„๎˜‘๎˜ƒCuadernos de Gestiรณn, 12๎˜‹๎˜”๎˜Œ๎˜๎˜ƒ๎˜”๎˜“๎˜š๎˜๎˜”๎˜•๎˜•๎˜‘๎˜ƒ๎™‹๎™—๎™—๎™“๎™–๎˜๎˜’๎˜’๎™‡๎™’๎™Œ๎˜‘๎™’๎™•๎™Š๎˜’๎˜”๎˜“๎˜‘๎˜˜๎˜•๎˜œ๎˜˜๎˜’
๎™†๎™‡๎™Š๎˜‘๎˜”๎˜“๎˜“๎˜•๎˜˜๎˜”๎™–๎™†
๎˜ง๎™ˆ๎™๎™Š๎™„๎™‡๎™’๎˜ƒ๎˜ฏ๎™Œ๎™—๎™„๎™•๎™‡๎™’๎˜๎˜ƒ๎˜ฅ๎˜‘๎˜ƒ๎˜ฌ๎˜‘๎˜๎˜ƒ๎˜ฅ๎™•๎™„๎™™๎™’๎˜ƒ๎˜ต๎™’๎™–๎™–๎˜๎˜ƒ๎˜บ๎˜‘๎˜ƒ๎˜ค๎˜‘๎˜๎˜ƒ๎˜‰๎˜ƒ๎˜ณ๎™Œ๎™‘๎™๎™น๎™‘๎˜ƒ๎˜ฅ๎™„๎™•๎™•๎™Œ๎™Š๎™„๎˜๎˜ƒ๎˜ฏ๎˜‘๎˜ƒ๎˜จ๎˜‘๎˜ƒ๎˜‹๎˜•๎˜“๎˜•๎˜•๎˜Œ๎˜‘๎˜ƒ๎˜ฏ๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ
๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™†๎™’๎™๎™’๎˜ƒ๎™‹๎™ˆ๎™•๎™•๎™„๎™๎™Œ๎™ˆ๎™‘๎™—๎™„๎˜ƒ๎™†๎™๎™„๎™™๎™ˆ๎˜ƒ๎™“๎™„๎™•๎™„๎˜ƒ๎™ˆ๎™๎˜ƒ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎™–๎˜ƒ๎™๎™Œ๎™†๎™•๎™’๎™ˆ๎™๎™“๎™•๎™ˆ๎™–๎™„๎™–๎˜‘๎˜ƒRevista
Publicando, 9๎˜‹๎˜–๎˜—๎˜Œ๎˜๎˜ƒ๎˜œ๎˜™๎˜๎˜”๎˜“๎˜š๎˜‘๎˜ƒ๎™‹๎™—๎™—๎™“๎™–๎˜๎˜’๎˜’๎™‡๎™’๎™Œ๎˜‘๎™’๎™•๎™Š๎˜’๎˜”๎˜“๎˜‘๎˜˜๎˜”๎˜˜๎˜•๎˜›๎˜’๎™•๎™“๎˜‘๎™™๎™’๎™๎˜œ๎˜‘๎™Œ๎™‡๎˜•๎˜–๎˜•๎˜–
๎˜ช๎™น๎™๎™ˆ๎™๎˜ƒ๎˜ฝ๎™˜๎™ธ๎™Œ๎™Š๎™„๎˜๎˜ƒ๎˜ฉ๎˜‘๎˜ƒ๎˜‹๎˜•๎˜“๎˜•๎˜”๎˜Œ๎˜‘๎˜ƒ๎˜ต๎™ˆ๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™‘๎™—๎™•๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎˜ณ๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎˜จ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™œ๎˜ƒ๎˜ช๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎˜ฆ๎™’๎™‘๎™’๎™†๎™Œ๎™๎™Œ๎™ˆ๎™‘๎™—๎™’๎˜‘๎˜ƒ
Horizontes. Revista de Investigaciรณn en Ciencias de la Educaciรณn, 5๎˜‹๎˜•๎˜”๎˜Œ๎˜๎˜ƒ๎˜”๎˜™๎˜›๎˜–๎˜๎˜”๎˜™๎˜›๎˜œ๎˜‘๎˜ƒ
๎™‹๎™—๎™—๎™“๎™–๎˜๎˜’๎˜’๎™‡๎™’๎™Œ๎˜‘๎™’๎™•๎™Š๎˜’๎˜”๎˜“๎˜‘๎˜–๎˜–๎˜œ๎˜œ๎˜™๎˜’๎™•๎™ˆ๎™™๎™Œ๎™–๎™—๎™„๎™‹๎™’๎™•๎™Œ๎™๎™’๎™‘๎™—๎™ˆ๎™–๎˜‘๎™™๎˜˜๎™Œ๎˜•๎˜”๎˜‘๎˜–๎˜“๎˜›
๎˜ช๎™˜๎™„๎™‡๎™„๎™๎™˜๎™“๎™ˆ๎˜ƒ ๎˜ถ๎™ฉ๎™‘๎™†๎™‹๎™ˆ๎™๎˜๎˜ƒ ๎˜ฎ๎˜‘๎˜ƒ ๎˜บ๎˜‘๎˜๎˜ƒ ๎˜‰๎˜ƒ ๎˜ฝ๎™พ๎™ธ๎™Œ๎™Š๎™„๎˜ƒ ๎˜ฐ๎™˜๎™ธ๎™’๎™๎˜๎˜ƒ ๎˜ซ๎˜‘๎˜ƒ ๎˜ฆ๎˜‘๎˜ƒ ๎˜‹๎˜•๎˜“๎˜•๎˜–๎˜Œ๎˜‘๎˜ƒ ๎˜ณ๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ
๎™“๎™„๎™•๎™„๎˜ƒ ๎™Œ๎™‘๎™–๎™—๎™Œ๎™—๎™˜๎™†๎™Œ๎™’๎™‘๎™ˆ๎™–๎˜ƒ ๎™‡๎™ˆ๎˜ƒ ๎™ˆ๎™‡๎™˜๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ ๎™–๎™˜๎™“๎™ˆ๎™•๎™Œ๎™’๎™•๎˜‘๎˜ƒ RECIAMUC, 7๎˜‹๎˜•๎˜Œ๎˜๎˜ƒ ๎˜™๎˜”๎˜—๎˜๎˜™๎˜•๎˜˜๎˜‘๎˜ƒ ๎™‹๎™—๎™—๎™“๎™–๎˜๎˜’๎˜’๎™‡๎™’๎™Œ๎˜‘
๎™’๎™•๎™Š๎˜’๎˜”๎˜“๎˜‘๎˜•๎˜™๎˜›๎˜•๎˜“๎˜’๎™•๎™ˆ๎™†๎™Œ๎™„๎™๎™˜๎™†๎˜’๎˜š๎˜‘๎˜‹๎˜•๎˜Œ๎˜‘๎™„๎™…๎™•๎™Œ๎™๎˜‘๎˜•๎˜“๎˜•๎˜–๎˜‘๎˜™๎˜”๎˜—๎˜๎˜™๎˜•๎˜˜
๎˜ณ๎™„๎™•๎™ˆ๎™‡๎™ˆ๎™–๎˜๎˜ณ๎™ฐ๎™•๎™ˆ๎™๎˜๎˜ƒ๎˜ฐ๎˜‘๎˜๎˜ƒ๎˜ฆ๎™ฉ๎™•๎™‡๎™ˆ๎™‘๎™„๎™–๎˜๎˜ท๎™„๎™“๎™Œ๎™„๎˜๎˜ƒ๎˜น๎˜‘๎˜๎˜ƒ๎˜‰๎˜ƒ๎˜ณ๎™„๎™๎™’๎™๎™Œ๎™‘๎™’๎˜๎˜ฆ๎™•๎™Œ๎™–๎™“๎™Œ๎™‘๎˜๎˜ƒ๎˜ค๎˜‘๎˜ƒ๎˜‹๎˜•๎˜“๎˜•๎˜”๎˜Œ๎˜‘๎˜ƒ๎˜ซ๎™„๎™…๎™Œ๎™๎™Œ๎™‡๎™„๎™‡๎™ˆ๎™–๎˜ƒ๎™‡๎™Œ๎™•๎™ˆ๎™†๎™—๎™Œ๎™™๎™„๎™–๎˜ƒ
๎™œ๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™˜๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™“๎™ˆ๎™•๎™˜๎™„๎™‘๎™„๎˜‘๎˜ƒGaceta Cientรญ๎šฟca, 7๎˜‹๎˜”๎˜Œ๎˜๎˜ƒ๎˜”๎˜š๎˜๎˜•๎˜•๎˜‘
Diseรฑo de una plani๎ฃšcaciรณn estratรฉgica para una carrera universitaria en el Ecuador. pp. 316 - 325 /
Volumen 6, nรบmero 3 / DOI: https://doi.org/10.37431/conectividad.v6i3.328
Fecha de recepciรณn: 20 / 05 / 2025
Fecha de aceptaciรณn: 11 / 06 / 2025
Fecha de publicaciรณn: 18 / 07 / 2025
Instituto Superior Tecnolรณgico Universitario Rumiรฑahui
325
๎˜ต๎™„๎™๎™’๎™–๎˜ƒ ๎˜ถ๎™ฉ๎™‘๎™†๎™‹๎™ˆ๎™๎˜๎˜ƒ ๎˜ต๎˜‘๎˜ƒ ๎˜จ๎˜‘๎˜๎˜ƒ ๎˜ต๎™„๎™๎™’๎™–๎˜ƒ ๎˜ถ๎™’๎™๎™’๎™•๎™๎™„๎™‘๎™’๎˜๎˜ƒ ๎˜ต๎˜‘๎˜ƒ ๎˜ป๎˜‘๎˜๎˜ƒ ๎˜‰๎˜ƒ ๎˜จ๎™–๎™—๎™˜๎™“๎™Œ๎™ธ๎™„๎™‘๎˜ƒ ๎˜ต๎™Œ๎™†๎™„๎™•๎™‡๎™’๎˜๎˜ƒ ๎˜ญ๎˜‘๎˜ƒ ๎˜‹๎˜•๎˜“๎˜•๎˜”๎˜Œ๎˜‘๎˜ƒ ๎˜ฏ๎™„๎˜ƒ
๎™—๎™•๎™„๎™‘๎™–๎™‰๎™’๎™•๎™๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™’๎™–๎˜ƒ๎™’๎™…๎™๎™ˆ๎™—๎™Œ๎™™๎™’๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™–๎™„๎™•๎™•๎™’๎™๎™๎™’๎˜ƒ๎™–๎™’๎™–๎™—๎™ˆ๎™‘๎™Œ๎™…๎™๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™–๎™‡๎™ˆ๎˜ƒ๎™˜๎™‘๎™„๎˜ƒ๎™‡๎™Œ๎™‘๎™ฉ๎™๎™Œ๎™†๎™„๎˜ƒ๎™“๎™•๎™’๎™–๎™“๎™ˆ๎™†๎™—๎™Œ๎™™๎™„๎˜ƒ
๎™œ๎˜ƒ๎™’๎™“๎™ˆ๎™•๎™„๎™—๎™Œ๎™™๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™‡๎™ˆ๎™•๎™ˆ๎™†๎™‹๎™’๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎˜ธ๎˜ฑ๎˜ฌ๎˜ค๎˜ฑ๎˜ง๎˜จ๎˜ถ๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™ฐ๎™“๎™’๎™†๎™„๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™Œ๎™‘๎™†๎™ˆ๎™•๎™—๎™Œ๎™‡๎™˜๎™๎™…๎™•๎™ˆ๎˜‘๎˜ƒRevista
Conrado, 17๎˜‹๎˜›๎˜”๎˜Œ๎˜๎˜ƒ๎˜”๎˜˜๎˜–๎˜๎˜”๎˜™๎˜•๎˜‘
๎˜ต๎™’๎™‡๎™•๎™ด๎™Š๎™˜๎™ˆ๎™๎˜ƒ ๎˜ถ๎™„๎™‘๎™—๎™„๎™‘๎™„๎˜๎˜ƒ ๎˜ฐ๎˜‘๎˜ƒ ๎˜ฐ๎˜‘๎˜๎˜ƒ ๎˜ณ๎™ฐ๎™•๎™ˆ๎™๎˜ƒ ๎˜ฆ๎™„๎™๎™“๎™„๎™ธ๎™„๎˜๎˜ƒ ๎˜ฐ๎˜‘๎˜๎˜ƒ ๎˜‰๎˜ƒ ๎˜ฒ๎™•๎™—๎™Œ๎™๎˜ƒ ๎˜ณ๎™ฐ๎™•๎™ˆ๎™๎˜๎˜ƒ๎˜ค๎˜‘๎˜ƒ ๎˜‹๎˜•๎˜“๎˜•๎˜–๎˜Œ๎˜‘๎˜ƒ Procedimiento
para la evaluaciรณn de la planeaciรณn estratรฉgica en universidades cubanas๎˜‘๎˜ƒ๎™‹๎™—๎™—๎™“๎™–๎˜๎˜’๎˜’๎™‡๎™’๎™Œ๎˜‘
๎™’๎™•๎™Š๎˜’๎˜”๎˜“๎˜‘๎˜˜๎˜•๎˜›๎˜”๎˜’๎˜ฝ๎˜จ๎˜ฑ๎˜ฒ๎˜ง๎˜ฒ๎˜‘๎˜›๎˜”๎˜—๎˜˜๎˜“๎˜›๎˜š
๎˜ถ๎™Œ๎™๎™๎™’๎˜๎˜ถ๎™ฉ๎™‘๎™†๎™‹๎™ˆ๎™๎˜๎˜ƒ๎˜ญ๎˜‘๎˜ƒ๎˜จ๎˜‘๎˜๎˜ƒ๎˜ต๎™’๎™๎™ˆ๎™•๎™’๎˜๎˜ฉ๎™ˆ๎™•๎™‘๎™ฉ๎™‘๎™‡๎™ˆ๎™๎˜๎˜ƒ๎˜ค๎˜‘๎˜ƒ๎˜ญ๎˜‘๎˜๎˜ƒ๎˜‰๎˜ƒ๎˜ฆ๎™„๎™•๎™•๎™ˆ๎™•๎™„๎˜๎˜ฑ๎™„๎™•๎™™๎™ฉ๎™ˆ๎™๎˜๎˜ƒ๎˜ณ๎˜‘๎˜ƒ๎˜ฐ๎˜‘๎˜ƒ๎˜‹๎˜•๎˜“๎˜•๎˜–๎˜Œ๎˜‘๎˜ƒ๎˜ณ๎™•๎™’๎™†๎™ˆ๎™–๎™’๎˜ƒ๎™‡๎™ˆ๎˜ƒ
๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜ƒ๎™ˆ๎™‘๎˜ƒ๎™๎™„๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™†๎™„๎™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™˜๎™‘๎™Œ๎™™๎™ˆ๎™•๎™–๎™Œ๎™—๎™„๎™•๎™Œ๎™„๎˜‘๎˜ƒRevista Electrรณnica
Multidiciplinaria de Ciencias Bรกsicas, Ingenierรญa y Arquitectura, 5๎˜‹๎˜”๎˜Œ๎˜‘
๎˜น๎™„๎™๎™ˆ๎™‘๎™†๎™Œ๎™„๎˜ƒ๎˜ฐ๎™„๎™”๎™˜๎™ˆ๎™•๎™„๎˜๎˜ƒ๎˜ฐ๎˜‘๎˜ƒ๎˜บ๎˜‘๎˜ƒ๎˜‹๎˜•๎˜“๎˜•๎˜•๎˜Œ๎˜‘๎˜ƒ๎˜จ๎™‰๎™ˆ๎™†๎™—๎™Œ๎™™๎™Œ๎™‡๎™„๎™‡๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™Š๎™ˆ๎™–๎™—๎™Œ๎™น๎™‘๎˜ƒ๎™“๎™พ๎™…๎™๎™Œ๎™†๎™„๎˜ƒ๎™„๎˜ƒ๎™—๎™•๎™„๎™™๎™ฐ๎™–๎˜ƒ๎™‡๎™ˆ๎˜ƒ๎™๎™„๎˜ƒ๎™“๎™๎™„๎™‘๎™Œ๎šฟ๎™†๎™„๎™†๎™Œ๎™น๎™‘๎˜ƒ
๎™ˆ๎™–๎™—๎™•๎™„๎™—๎™ฐ๎™Š๎™Œ๎™†๎™„๎˜‘๎˜ƒCiencia Latina Revista Cientรญ๎šฟca Multidisciplinar, 6๎˜‹๎˜™๎˜Œ๎˜๎˜ƒ๎˜œ๎˜š๎˜๎˜”๎˜”๎˜˜๎˜‘๎˜ƒ๎™‹๎™—๎™—๎™“๎™–๎˜๎˜’๎˜’๎™‡๎™’๎™Œ๎˜‘
๎™’๎™•๎™Š๎˜’๎˜”๎˜“๎˜‘๎˜–๎˜š๎˜›๎˜”๎˜”๎˜’๎™†๎™๎™‚๎™•๎™†๎™๎˜‘๎™™๎˜™๎™Œ๎˜™๎˜‘๎˜–๎˜—๎˜š๎˜–
๎˜น๎™ˆ๎™‘๎™ˆ๎™Š๎™„๎™–๎˜๎˜ƒ๎˜ฐ๎˜‘๎˜ƒ๎˜‹๎˜•๎˜“๎˜”๎˜œ๎˜Œ๎˜‘๎˜ƒDiseรฑo de una plani๎šฟcaciรณn estratรฉgica y operativa con enfoque a procesos
de la carrera de ingenierรญa textil para aseguramiento de la calidad๎˜‘๎˜ƒ๎˜ท๎™ฐ๎™†๎™‘๎™Œ๎™†๎™„๎˜ƒ๎™‡๎™ˆ๎™๎˜ƒ๎˜ฑ๎™’๎™•๎™—๎™ˆ
๎˜บ๎™ˆ๎™…๎™–๎™—๎™ˆ๎™•๎˜‘๎˜ƒ๎˜‹๎˜•๎˜“๎˜“๎˜“๎˜Œ๎˜‘๎˜ƒEstadรญstica aplicada a los negocios y la economรญa๎˜ƒ๎˜‹๎˜–๎˜‘a๎˜ƒ๎™ˆ๎™‡๎˜‘๎˜Œ๎˜‘๎˜ƒ๎˜ฐ๎™†๎˜ช๎™•๎™„๎™š๎˜ƒ๎˜ซ๎™Œ๎™๎™๎˜‘